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You have been hired by the Real Canadian Superstore to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. As you know, The Real Canadian Superstore has a good national brand and a fairly loyal following, but competition has been increasing for the past few years and marketing and branding is crucial to the company's growth and ultimate survival. 

You have been hired as a consultant for a global telecom company, Phonetask, headquarted in Mexico which believes there is potential for consolidation in Canada's Telecom market. Because of your knowledge of Canada, you have been asked to provide a report on the Canadian business environment that would include overviews of Canada's economic system and the role of government in conducting business in Canada, especially as it relates to telecom. In addition to the overview, it should specifically outline how these compare to Mexico. This report will serve to inform the company's decision to invest in the country, so should be insightful and provide detailed references. 

Your family run business, Fancy Juice, has been producing and bottling high quality organic juices in Vancouver, British Columbia since 1980. With the recent retirement of your father, you have been appointed as CEO. Within weeks of assuming the lead role, you decide that the increased competitive pressure in the growing juice industry necessitates a complete restructuring. Presently, your 55 line workers are unionized. You are now tasked with preparing a 1-2 page brief to stakeholders on your decisions. The brief outlines what management structure you propose and why, how you would maximize efficiency in the company's production, how you would motivate employees during and after the change, and the key points to consider in the change to the new structure.

After having spent 15 years working for a large Canadian grocery store as a store manager in Edmonton, you have decided to pursue your lifelong dream of opening your own business with your best friend from high school, who lives and works in the restaurant business in Whitehorse, YT. You will open a vegan food truck that sells only organic and vegan dishes. You have the opportunity to apply for seed funding through a local government initiative but you must first complete a 1-2 page elevator speech that addresses the following questions: What ethical concerns should you consider in the establishment of your business? What form of business ownership do you propose and why? Why do you feel you have what it takes to be successful entrepreneurs? 

Marketing plan and marketing mix

The new market plan developed reflects the good national brand as well as royalty for the Canadian Superstore. In developing my market plan, I will focus on the chain of the supermarkets basically owned by Canadian food (Loblaw companies). The company has developed competitive strategies so as to compete well from other competing companies such as Wal-Mart in the USA.  The company is working hard so as to reduce the operation cost as well as having a strong competition with other multi-stores. The market planning of the company is so unique such that each store has the similar type of the layout for the purpose of easing the shopping. The company should look for the four key elements is a marketing fix. The elements to be looked upon are 4ps (product, price, place, and promotion).

This is what Canadian Superstore offer in the market. It should be very attractive in quality so as to satisfy consumers (Borden, 2014). This can be achieved by making sure that different goods of similar purpose are obtained from different suppliers to cater all needs of the customers.

The price for the products by the Canadian Superstore should be pocket-friendly to the target customers (Magrath, 2016).

Reaching the customers is so important for the supply of the products that Canadian Superstore offers.

Customers should be explained the benefits of the product and how is it good for their monetary value.

The Canada economy is considered to be the 7th largest economy in the world. In Canada, most of the businesses are privately owned by individuals and companies. The government does not play a big role in medical services but operates many other services such as telecommunication and transport services. The economy of Canada is known for its diverse and developed. It has almost similar characteristics to that of the USA but smaller in size (Innis, 2015).  The economy was transformed from a rural form of economy to industrial as well as mining economy. Despite the fact that Canada is small in size, its economy is considered to be one of the most prosperous economies in the world. The Canadian workers are paid highly as compared to other workers from other countries in the world. The Canadian economy is far better as compared to Mexico economy. Unlike the Canadian economy, Mexico has the unprecedented type of microeconomic stability hence reducing interest rates of per capita income. The economy is similar to that of Canada due to the fact that it has rapidly growing industrial and services companies which are privately owned.  Phonetask Company should feel free to invest in Canada based on the fact that the Canadian government is able to support the telecom company (Innis, 2017). Since Canada is highly developed the Phonetask company will have a strong foundation start since all resources are available. The skilled personnel is available who will give far much idea on how to set the company. Canada being a developed country, the services offered by the Phoetask will highly appreciate and supported by the majority and this will lead to a fast growth of the company.   

Canadian business environment and economic overview

Fancy Juice should have some changes in its structuring. The changes of the company will enhance the high level of competition and overcome the pressure from other companies producing a similar product. I my opinion, for the maximization of the efficiency within the company, there is a need for learning the management of the company and how it can be successfully restructured (Olson, 2015). This can be done through restructuring the working for managers, subordinates as well as peer groups. For the efficiency in operation, the company will have to choose a correct management structure for continued growth, the satisfaction of the employees and profitability of the shareholders. Some key things to be considered during restructuring includes

This involves how the tasks are allocated as well as who will report to who. There should be a restructuring of the formal coordination of the workers within the company.

How the messages are passed in and outside the company should be improved through this new structuring of the company. Alternative means of passing the message should be implemented in case of any failure (Larson & Gobeli, 2017).

The employees can be motivated by involving them in the restructuring process. They should participate in decision making. The employees’ suggestions should be highly considered in restructuring the management since they are the ones supposed to follow what changes are made. After the restructuring of the management, the employees should be given time to adapt to the new changes. It may take time for them to change and therefore freedom and right of expression will motivate them during and after the changes.

Before the opening of vegan food Truck, there are some of the ethical concerns that we should do for the successful establishment.  We should first of all get the business license from Canadian governments. The government permit is the first thing that we should obtain to make sure that our business is legally registered as per the government policy (Spence, 2017). Selection of employees is another ethical concern we should look. Based on the size of the business, we should select a required number of employees. The employees selected should have the qualifications that suit our new business.  Securing of the business trademarks is another ethical concern which will enable our business represented among the clients and customers.

We shall propose a partnership form of the business. Since my friend and I are just beginners I propose this type of the business, we shall partner out for the establishment of the business. The season why we shall focus in partnership business is because we need to gather the resources such as capital for the establishment of the business. Following the fact, we are just young entrepreneurs we shall need to contribute mutually towards the establishment of the business (Goodpaster, 2011).   We have all it takes for us to be successful entrepreneurs. We believe we are energetic and able to do it successfully. We have that passion to start this business. At least we have an Idea of how to operate a business successfully from our previous area of work. We have at least capital to start our business and therefore I believe we can make it.

References

Borden, N. H. (2014). The concept of the marketing mix. Journal of advertising research, 4(2), 2-7.

Goodpaster, K. E. (2011). Business ethics and stakeholder analysis. Business ethics quarterly, 53-73.

Innis, H. (2017). Essays in Canadian economic history. University of Toronto Press. 1(6), 74-90

Innis, H. A. (2015). The fur trade in Canada: An introduction to Canadian economic history. University of Toronto Press. 19(2), 14-20.

Larson, E. W., & Gobeli, D. H. (2017). Significance of project management structure on development success. IEEE transactions on engineering management, 36(2), 119-125.

Magrath, A. J. (2016). When marketing services, 4 Ps are not enough. Business Horizons, 29(3), 44-50.

Olson, M. H. (2015). Management information systems: conceptual foundations, structure, and development. New York: McGraw-Hill. 1(9), 94-100

Spence, L. J. (2017). Does size matter? The state of the art in small business ethics. Business ethics: a European review, 8(3), 163-174.

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My Assignment Help (2021) Restructuring Plan And Ethical Considerations For Fancy Juice And Vegan Food Truck Businesses [Online]. Available from: https://myassignmenthelp.com/free-samples/busi2053-business-ethics/marketing-plan-and-marketing-mix.html
[Accessed 21 February 2024].

My Assignment Help. 'Restructuring Plan And Ethical Considerations For Fancy Juice And Vegan Food Truck Businesses' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/busi2053-business-ethics/marketing-plan-and-marketing-mix.html> accessed 21 February 2024.

My Assignment Help. Restructuring Plan And Ethical Considerations For Fancy Juice And Vegan Food Truck Businesses [Internet]. My Assignment Help. 2021 [cited 21 February 2024]. Available from: https://myassignmenthelp.com/free-samples/busi2053-business-ethics/marketing-plan-and-marketing-mix.html.

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