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Overview of Cleancrop Company

Discuss about the Analysing The Business Canvas Model Of Cleancrop Company.

The report helps in analysis of the business model canvas of an organization named Cleancrop that is based in Sydney. The different kind of key relationships between the nine existing blocks has to be analysed in an effective manner as this will help in analysing the different kind of critical success factors. The different kind of critical success factors has to be analysed in such a manner that will help the business in achieving sustainable success.

The main aim and purpose of the report is to understand and analyse the different kind of contribution to the downside risk wherein this will help in analysing the changes that will help in understanding the requirements. The changes have to be discussed that would have been done to the business model if it was my business.

The structure of the report will include description of the business along with analysis of the key relationships in the nine building blocks. The contribution to downside risk has to be analysed in an effective manner as well.

Cleancrop Company is the reliable, refreshing and responsive service provider company that is based in Sydney, Australia. The respective company specialises in different kind of cleaning projects that includes office cleaning, national cleaning, carpet cleaning and strata cleaning ("Commercial Cleaning Australia | Free Quotes | Cleancorp", 2018).

The entire company comprises of different individuals who are helpful in taking the entire business ahead. Hamish Macqueen is the managing director of the company wherein there are more other members in the team that includes finance, sales and marketing, operations along with the service supervisor (Bocken et al., 2014).

Cleancrop Company is one such companies based in Sydney that provides their clients the best services by cleaning that guarantees the stock will be looking, feeling and smelling brand new in nature. Cleancrop Company helps in analysing that the cleanliness plays an essential role wherein the consumers shopped (Metallo et al., 2018).

Cleancrop Company is operating in the service sector wherein it provides different kind of cleaning services to different offices, carpet and industrial and national cleaning as well. The entire Cleancrop company is specializing in different kind of industrial cleaning services that include maintenance of the floors, degreasing along with cleaning the internal roofs as well (Güemes-Castorena & Toro, 2015).

There are different kind of services offered by Cleancrop Company wherein it focuses on providing different kind of cleaning services to different kind of office, carpet and other industrial cleaning. The main aim of Cleancrop Company is to offer different kind of cleaning services to manage the industrial site and it helps in increasing the efficiency of the company. Cleancrop Company implement different kind of techniques that include training their staffs, implementation of health and safety policies in their schemes that are being offered to the customers (Souto, 2015).

Management team of Cleancrop Company

Key Partner

Different kind of producers who sell cleaning products

Information Technology Partner

Other material suppliers

Key Activities

Providing cleaning services to different kind of industrial and office cleaning

Human Resource Management

Customer Support-through different social networks

Value Proposition

Competitive kind of pricing

Delivering different kind of services that will be safe in nature

Responsible kind of employees by providing them proper training

Proper quality checks

Customer Relationships

Through different websites

Social networks

Calling on different service providers to receive a brief idea or initial awareness

Frequent kind of real estate brokerage firms or office

Customer Segments

Different service sectors (local, independent companies)

Household and carpet cleaning

Retail cleaning

Strata cleaning

Key Resources

Cleaning different kind of products along with office

Funding properly for the application for marketing and development

Channels

Social networks

Different kind of IT companies

Flyers

Cost Structure

·         Cleaning along with additional kind of products up to 25%

·         Marketing costs up to 10%

·         IT costs – 16%

·         Wages and salaries as per the interviews

·         Development of the website

·         Service payments to different providers

Revenue Streams

·         Cleaning kind of services wherein transaction is up to 75%

·         Different kind of prepaid cards

·         Company fee is dependent on the type and kind of ob along with frequency

 

There are key relationships between the nine building blocks of the company named Cleancrop Company. The key relationships have been described as follows:

Customer segments are the heart of the business model of Cleancrop as the company cannot survive for long without the help of the profitable customers. The respective company focuses more on the mass market wherein it helps in providing services of cleaning to the different industrial, office and national cleaning (Toro-Jarrín, Ponce-Jaramillo & Güemes-Castorena, 2016).

Secondly, the value proposition is one such reasons wherein the company gains competitive advantage by providing specialised services to them. Cleancrop Company focuses on providing the different services that will helping them in solving customers problems in an effectual manner (Schaltegger, Hansen & Lüdeke-Freund, 2016).

Thirdly, the channels of the company are essential in nature wherein the Cleancrop chooses to communicate and reach the different customers to deliver the value proposition in an effective manner. The main channels of Cleancrop are social networks as this helps them in gaining competitive advantage (Klang, Wallnöfer & Hacklin, 2014).

The relationship with the customers has been maintained in an efficient manner by Cleancrop Company wherein the company will be delivering different kind of services such as providing them with different cleaning services at a discount and a proper service is provided in comparison to the other companies in the market (Joyce & Paquin, 2016). The automated services are provided by the company to the customers wherein it helped the company in creating and offering information that will be helpful in understanding their purchase orders.

The revenue streams of the company include the different brokerage fees from the different dealers and provide services to the customers in an effective manner. The different key resources include the cleaning different kind of carpets, office and household cleaning that provides the company in analysing the necessities and increase their brand name in the market. The company helps in solving the different issues by helping them in providing solutions and provide supervision of services (Carayannis, Sindakis & Walter, 2015).

The cost structure of Cleancrop is cost and value driven in nature as this helps in providing different kind of costs in the services provided by them. Furthermore, it has been seen that the company includes and implements different kind of services that will help them in fulfilling the expectations of the customers.

There are different kind of critical success factors that are required to achieve sustainable success are as follows:

  • Cleancrop needs to increase their market share with the help of the current customers as this will help them in providing more options to the customers and gain competitive advantage (Carayannis, Sindakis & Walter, 2015)
  • Cleancrop Company needs to analyse the different other requirements and other extra essentials that can be provided by them to the customers as this will help them in becoming more service oriented in nature in the competitive market
  • Cleancrop needs to achieve the excellence through and with the help of process improvement as this will help in understanding the requirements of the customers in an efficient manner
  • Aligning the different kind of incentives as this will help the company in rewarding the employees whose performance has been successful and worthy in nature for increased satisfaction among the employees

Products and services offered by Cleancrop Company

Downside risk is defined as the estimation of potential of the security as to suffer the decline in the value when the condition in the market will change. Cleancrop Company as a whole need to analyse the conditions of the market and perform their activities effectively as to implement different kind of strategies as this will help them in overcoming the issues effectually.

Cleancrop Company needs to manage the downside risk in an effective manner by usage of active and diversification management. Proper diversification can help the company Cleancrop in changing their business conditions as per the requirement of the market. The company needs to plan the time horizon in an appropriate manner as this will help and provide the company different kind of services that will help them in managing the downside risk.

If the business was mine, there can be different minor changes that could have been implemented by me wherein the key channels could have been increased as this would have provided the business much more realistic goals that can be achieved by the company. The key resources would have been increased to a large extent wherein I would have implemented different more products that could have helped the company in succeeding in the entire market in an effectual manner.

Furthermore, the segment of the customers could have been changed wherein it could have included the different hostels and other canteens as this would have provided me the advantage in the schools and colleges in an effective manner as well. The revenue streams would have been increased as well while changing the different key resources and products along with implementing more customers in the business canvas model.

Conclusion

Therefore, it can be concluded that business canvas model is required and it helped the Cleancrop business to succeed in the competitive market. The different techniques have been applied by the company in solving the different issues and downside risk management. However, it was seen that there were few changes that could have been implemented in an effective manner.

References

Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.

Carayannis, E. G., Sindakis, S., & Walter, C. (2015). Business model innovation as lever of organizational sustainability. The Journal of Technology Transfer, 40(1), 85-104.

Commercial Cleaning Australia | Free Quotes | Cleancorp. (2018). Cleancorp. Retrieved 20 March 2018, from https://cleancorp.com/

DaSilva, C. M., & Trkman, P. (2014). Business model: What it is and what it is not. Long range planning, 47(6), 379-389. (DaSilva & Trkman, 2014)

Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: how far have we come, and where should we go?. Journal of Management, 43(1), 200-227. (Foss & Saebi, 2017)

Güemes-Castorena, D., & Toro, M. A. (2015, August). Methodology for the integration of Business Model Canvas and technological road map. In Management of Engineering and Technology (PICMET), 2015 Portland International Conference on (pp. 41-52). IEEE.

Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.

Klang, D., Wallnöfer, M., & Hacklin, F. (2014). The business model paradox: A systematic review and exploration of antecedents. International Journal of Management Reviews, 16(4), 454-478.

Metallo, C., Agrifoglio, R., Schiavone, F., & Mueller, J. (2018). Understanding business model in the Internet of Things industry. Technological Forecasting and Social Change.

Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for sustainability: Origins, present research, and future avenues.

Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51, 142-155.

Toro-Jarrín, M. A., Ponce-Jaramillo, I. E., & Güemes-Castorena, D. (2016). Methodology for the of building process integration of Business Model Canvas and Technological Roadmap. Technological Forecasting and Social Change, 110, 213-225.

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