Essay: Website Quality And Designing For SMEs.

Factors Necessary for High-quality Website Designing for SMEs

1. Academic Journal Reference

Satria, E. (2018, November). Content website of small and medium enterprises. In IOP Conference Series: Materials Science and Engineering (Vol. 434, No. 1, p. 012052). IOP Publishing.

The academic journal has done based on descriptive research and the aim of the paper focuses on the certain parameter that can enrich the content of the website and the factor that makes a strong and attractive website. Content, layout, customer service, search engine, responsiveness, and language are the most essential factors, according to the findings. In general, a minimum standard exists for SME content websites. This article will provide a certain understanding of specific features of the webpage that can impact the business model. The articles have been done based on 32 SME website analyses and it has represented several contingency graphs and tables. The researcher has been found out that Layouts, customer service, search tools, responsiveness, and the languages used on the website all fulfill the basic level. This article will be helpful to the project as it will give an insight into the features of the website and how that could be attractive so that it will help to construct the webpage design analysis of the project.

2.  Newspaper Article Reference

Snell, S. (2008). Newspaper Website Design: Trends And Examples. Smashingmagazine. Retrieved 1 April 2022, from.

The author of the newspaper article, Steven Snell has pointed out in his article the necessary things that need to be included in the website design that makes the buyers interested in the website and the proper keyword can improve the SEO ranking in Google Search Engine Result Page. The website has to have proper graphic settings, a navigation mechanism that will help the buyers to redirect them to the order page and the most essential part of the website is to have the integration with the social media pages. Customers can get the link to the website from the social media pages and it will help the website to increase the bounce rate of the website. This newspaper article has focused on the newspaper website and it is equally relevant for this particular project work as it indicates the website mechanism and how the organization can make more improvisation to improve the quality of the website.

3. Academic Journal Reference

Wahyuningastuti, T., Respati, H., & Sisharini, N. (2021). Website Quality: The Right Strategy of Service Quality and Information Quality for User Satisfaction.

Quality Of Service, Information Quality, Website Quality, and User Satisfaction are the four characteristics examined in this study. By including Website Quality as an Intervening Variable, the study attempts to experimentally investigate the effects of Service Quality and Information Quality on User Satisfaction. A quantitative and causal-comparative research design was adopted in this study. The analysis technique used in this study was Descriptive Analysis and Linear Regression Analysis using Structural Equation Modeling. According to the findings, Service Quality, Information Quality, and Website Quality, all have a considerable positive impact on User Satisfaction. This article has relevance for the project work as it focused on customer satisfaction and their preference and demand from a particular website. This study will focus on the website bounce rate and how that can be improved to enhance the business through customer attraction. This article has told about quality information and proper content with appropriate keywords are needed to build a positive outlook of a business website.

Importance of Social media Integration for User Engagement

4. Academic Journal Reference

Nguyen, H. (2020). Website design and development.

The purpose of this article is to provide an overview of website design and development through the design and construction of a website for a small business. Because the Internet is so widely utilized, every business that wants to engage with its customers needs a website. By putting a business on the internet, the owner makes it available to people all over the world. As a result, throughout the previous two decades, the website creation industry has changed rapidly. A website allows a company to represent itself on the Internet. A website is an important source of information about a company. As a result, web development is always changing to keep up with the importance of websites. The article was relevant for the project work as it distinctively described the micro parts of the website mechanism. It will help to do the project work and constructively build the website mechanism so that it will help in the company's growth.

5. Books Reference

Robbins, J. (2012). Learning Web Design. O'Reilly Media. 5th Edition.

The writer of the book, Robbins, has focused on the technicality of web designing. He has talked about markup tags and the proper title of the page. He has also discussed the website URL and how it can be secured and also defined the types of graphics that need to be used in the proper website design. He has also explained how to increase the website speed which is very much essential for the project work on Nutradry. A lot of technical terms have been used by the author in this book. The book, Learning Web Design, will provide detailed guidance for managers to improve the quality of the website of Nutradry. This book has explained all the aspects of the website in an explicit way that will be insightful for this particular project work.

6. Webpage Reference

Decker, A. (2022). The Beginner's Guide to Website Development.

This webpage article focuses on factual data like that there are 4.2 billion internet users worldwide since around 2019. Web development is a booming sector as well. Web developer employment is anticipated to rise by 13% from now until 2028. That's a lot faster than most other IT jobs. This webpage article concisely defined the concept of a website and what coding, IP address, and HTTP stands for and the proper usage of such mechanism can build a strong website. This webpage article is relevant for the project work as the author Decker has specifically provided thorough guidance for creating a fair understanding of the website content and website mechanism. It will help the manager of Nutradry to take knowledge resources for building an attractive user-friendly interface for their customer base.

Project on Webpage Analysis on Nutradry.

Nutradry is known in the food and vegetable powder manufacturing industry of Australia. The organizational products of fruits and vegetables are primarily made of fresh quality raw materials, and the organization has used minimum and unique food processing techniques. They have used low-temperature processing techniques. The organization started working in 2003, and its headquarters is in Hendra, Queensland. The organization is medium-sized and has employees of 10-50 (Johnson, Parker & Maguire, 2018). The organization provides high-quality nutritional foods, and they are committed to providing their clients with products containing high-quality nutrients and food powder products. The organization followed the certification of HACCP, AQIS, Organic and Halal accreditation as per the Australian legislative format. The current trend is customer preference for healthy food products. The uniqueness of the company's products mainly comprises retaining the raw qualities, flavor, color, and nutrition.

Keyword Optimization for Improved Website Visibility in SERPs

The main problem behind doing the research work is understanding the performance of the organization's website. The organization's web page has been done a website audit to understand the performance and spreadability to determine whether the website is performing well. Semrush, Screaming Frog, and Seoptime have been used to do the website audit for performing the website audit (Körpe, 2021). The audit report has displayed that the webpage speed is much lesser for a phone than for a computer. Some broken links have been missing in the pages. The webpage does not have high-quality graphics to improve the web design, and lastly, the webpage does not have proper keywords; thus, it will hamper the SEO ranking of Nutradry.

The website audit has been identified that the website speed is slow in terms of user usability. Web content is one of the most important aspects, and the textual, visual, or aural content that will impact the user experience and the website is cyberspace that can be used for various reasons. The website has to have relevant content, and without that, the bounce rate of the webpage will be high, and customer engagement will be lesser (Stefanova, 2018). The website providing complete information about the organization and its products and service offerings and owning a verified and speedy user interface will eventually increase the customer's frequency in the webpage and consumer loyalty to the brand. The website navigation must be in the proper place to easily navigate from one page to another and search for product category division. Another feature can be the customer service feature, representing the company's concern for consumers. Lastly, the language of the content has to have uniformity, and the SME has to maintain the uniform language to have better rich in the marketplace. High-quality website design can be considered a business strategy for small-scale organizations like Nutradry. This small-scale business has to focus on web design following their ongoing business model, and the well-structured navigation system makes the customers feel convenient browsing the website.

The project will be based on the primary and secondary data collection methods (van den Akker et al., 2021). The project report will conduct an SEO audit to understand the website usability in terms of contents, web design, and many other aspects of the primary data collections. And the interviews will be taken from the organization's consumer, Nutradry, to understand their point of view to face technical difficulties regarding webpage navigation and online ordering. The project report will also contain secondary research work to improve the quality of the organization's website. The project will be working on qualitative and quantitative data. Quantitative data will be analyzed as the thematic approach.

Source: Nutradry

Here the manager needs to take certain steps to improve the website to qualify for the brand.

• The organization needs relevant and fresh content every day regularly. Set a monthly reminder to visit your website and update the homepage content.
• A call to action has to be added to the webpage as it will redirect the customers to the service or product delivery page. It can be of three types signing up for email registration and making proper lead forms.
• Page speed needs to be improved as it negatively affects the Google SERP ranking of the website and the website has to be equally manageable for mobile users.
• A website created in 2005 will appear outdated when compared to one created in 2015. An out-of-date website design provides the idea that the company is out-of-date as well. It is preferable to update the entire website. An expert web developer can be hired to improve the facelift of the website. 

References

Decker, A. (2022). The Beginner's Guide to Website Development. Blog.hubspot.com. Retrieved 1 April 2022, from https://blog.hubspot.com/website/website-development.

Johnson, H., Parker, C., & Maguire, R. (2018). Consumer choice as a pathway to food diversity: a case study of açaí berry product labelling. In Food Diversity Between Rights, Duties and Autonomies (pp. 307-322). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-75196-2_19

Körpe, Y. (2021). Search engine optimization tool with Web crawler, page density checker, search density checker, and similar page checker. https://hdl.handle.net/20.500.11779/1708

Nguyen, H. (2020). Website design and development.

https://www.theseus.fi/bitstream/handle/10024/334260/LanNguyenThesis%20.pdf?sequence=2

Robbins, J. (2012). Learning Web Design. O'Reilly Media.

Satria, E. (2018, November). Content website of small and medium enterprises. In IOP Conference Series: Materials Science and Engineering (Vol. 434, No. 1, p. 012052). IOP Publishing. https://iopscience.iop.org/article/10.1088/1757-899X/434/1/012052/meta

Snell, S. (2008). Newspaper Website Design: Trends And Examples. Smashingmagazine. Retrieved 1 April 2022, from. https://www.smashingmagazine.com/2008/11/newspaper-website-design-trends-and-examples/

Stefanova, V. (2018). Website architecture planning, technical implementation, and performance improvements. https://www.theseus.fi/bitstream/handle/10024/153512/Stefanova_Veneta.pdf?sequence=1

van den Akker, O. R., Weston, S., Campbell, L., Chopik, B., Damian, R., Davis-Kean, P., ... & Bakker, M. (2021). Preregistration of secondary data analysis: A template and tutorial. Meta-Psychology, 5.

https://doi.org/10.15626/MP.2020.2625

Wahyuningastuti, T., Respati, H., & Sisharini, N. (2021). Website Quality: The Right Strategy of Service Quality and Information Quality for User Satisfaction. 10.36349/easjebm.2021.v04i06.003