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Definition of Communication and Process

Anayse the the different kind of communication barriers in the Spinneys Supermarket that is situated in UAE. 

The report helps in analysis of the barriers to communication in different fields of the economy. There are different kind of barriers of communication in the Spinneys Supermarket that is based in UAE that will be described in an effectual manner.

The main aim and purpose of the report is to understand the barriers to communication along with analysis of the different strategies to overcome the barriers in an effectual manner at Spinneys Supermarket. The study of communication is essential in nature as the different kind of administrative functions along with activity involves different kind of direct or indirect kind of communication.

The structure of the report will include the importance of communication, different kind of barriers to communication along with different kind of strategies to overcome the communication barriers in an effectual manner.

Communication is defined as the process of transmitting the information and common understanding from one individual to other in an effectual manner. The two kinds of elements in every exchanging of communication are the receiver and sender and the sender are the one who initiates the communication as this will help in helping the individuals receive different kind of information effectively.

Communication is the two-way process wherein the different kind of message is transmitted to two or more persons with intent of creating shared understanding. The process of communication includes the following:

  • Sender or communicatoris the one who helps in initiating the conversation and it helps in conceptualizing the entire idea that has to be conveyed to others
  • Encoding processis wherein there is usage of certain words or nonverbal kind of techniques as to translate the information in an effectual manner
  • Once the encoding is done, the message is intended to be conveyed to the senderand it can be written, oral or symbolic in nature
  • The sender chooses the medium wherein the messageis conveyed to the recipient and this will make the message effectual and interpreted correctly
  • The receiver is the individualfor whom the entire message is targeted and this includes different kind of subject matters
  • Decodingis the process wherein the receiver helps in interpreting the message of sender in best possible manner
  • Lastly, the feedbackis the final kind of step wherein it has to be ensured that receiver has received message in a correct manner

Figure 1: Process of Communication

Spinneys is one of the supermarket chains in the Middle East that was founded in the year 1924 by Arthur Rawdon Spinney. The respective supermarket sells different kind of goods and services to their customers in an effectual manner that has helped them in selling imported goods and services to the customers effectively. The respective company has been able to build strong name for the supplying top quality products and services in an effectual manner.

The barrier to communication is the one that keeps different kind of meaning from meetings. It has been seen that there are different barriers to communication in Spinney’s Supermarket that is affecting the entire clarity of the different objectives that has to be defined in an effectual manner. There are different kind of reasons wherein the interpersonal communication fails at Spinney’s supermarket are described. The different kind of barriers in the workplace are as follows:

  • Lack of clarityis one the barriers in the different organizations wherein the message of the sender is not being able to provided to the receiver in an effectual and appropriate manner. Proper understanding is essential in nature as this will help in transmitting the same kind of information efficiently between the employees at Spinney’s Supermarket
  • Inconsistencyis the other barrier in the communication process in different organizations wherein the day time shift employees do not have the same kind of communication as the night shift employees. There is inconsistency in the process of communication and this can cause huge pressure on the organization along with the employees as there is communication gaps between the different employees at Spinney’s Supermarket
  • Technical jargonis the other barriers to communication wherein there are employees in the organization who are working in the technical department in Spinney’s Supermarket and the language is different from the others and this creates communication gap between the employees.
  • Emotional or psychological barriers is the other barrier in the process of communication faced by employees at Spinney’s Supermarket wherein this depends on the attitude of the other employee and this can affect the communication and there can be distrust among the employees as well. The emotional barriers have to be reduced with implementation of different kind of strategies as this will help them in solving the issues and making the communication effectual in nature as well.  

Overview of Spinneys Supermarket

These are the different kind of barriers that is faced by the different subordinates in the organization wherein the emotional along with technical jargon has to be reduced as this will help the company along with the employees to understand the situation and solve the issues in an effectual manner. Proper consistency has to be reduced effectively as this will help in increasing the clarity in the organization and decrease the different kind of perception along with viewpoint as well.

However, there are different kind of barriers that is related to the superiors at Spinney’s Supermarket and these are as follows:

  • Fear of challenge of authorityis one of the barriers of communication wherein there is clash of interest among the employees in occupying the higher post in the organization. This can cause huge issues in the organization wherein it will create huge pressure on employees as well in Spinney’s Supermarket
  • Lack of confidence in subordinateswherein the top-level officials do not support the subordinates in the organization to perform better in the organization effectually. The higher officials deliberately ignore the communication from the different kind of subordinates at Spinney’s Supermarketand this affects the morale of the employees who are working in Spinney’s Supermarket. There is a communication gap between the employees and this affects the entire performance of the company.
  • Unwillingness to Communicate is the other barrier to process of communication when the subordinates do not want to disclose any kind of information from the superiors and this is other hindrance in the process of communication as well at Spinney’s Supermarket. The communication process becomes ineffectual in nature when the communication is not flexible in nature when the superiors do not talk with the subordinates and this makes it inflexible in nature.
  • Lack of incentiveis one of the communication barrier when the subordinates are not provided with required incentive in an effectual manner. The facts and the other ideas suggested by the subordinates are not provided with proper importance and this creates hindrance in the process of communication process as well. The incentives are not provided to the subordinates effectively and this causes huge issues in the organization as this will create inflexibility as well.

These are the different kind of barriers to communication process that creates huge pressure on the employees along with the organization. The barriers to the process of communication can cause huge issues in the ability of the communication process of the individuals in an ineffective manner. However, there are different kind of other barriers that include the following:

Attitudinal barrier is the common kind of cause of the breakdown of the communication in the situation at the workplace wherein it is relating to handling different kind of attitudes, discrimination and values at the workplace. The individuals are not valued in the workplace and this causes huge pressure on the individuals in the workplace. The attitudinal barrier includes the discrimination of the gender, race along with lifestyle of the individuals along with experience.

Behavioural barrier of communication is wherein stereotyping occurs in the communication process that is due to the social or cultural background. This kind of behaviour can lead to breakdown of the communication and this will close down different channels based on discrimination. There can be language barriers when people do not speak the same kind of language in the organization and there are barriers when there are inappropriate language levels between the employees at Spinney’s Supermarket .


Lastly, there are different kind of cultural issues in the organization wherein it is seen that there are different individuals who are working in the organizations are from different cultural backgrounds of employees at Spinney’s Supermarket that is based in UAE. There are differences in the beliefs, values along with attitudes towards the work that is performed by them. This kind of cultural issues create huge pressure on employees as they are not able to provide proper scope to analyse the different techniques to communicate.

In order to remove the different kind of barriers of communication, proper steps have to be ascertained in order to remove the different kind of barriers as this will help in solving the different issues in an effective manner by employees of Spinney’s Supermarket. There are different steps that has to be undertaken by the different organizations as to reduce the ineffectiveness of the communication among the different employees are as follows:

Barriers to Communication at Spinneys

Proper clarity in the ideas before communication is essential in nature among different employees in the respective company as this will help them in making the communication clear and arrange the thoughts in an accurate manner. The communication has to be in accordance to the requirements of the receiver wherein the sender in the process of communication has to prepare the structure of the communication in such a manner that will help in help the sender in adjusting to the behaviour of the receiver.

Proper consultation before communicating is essential in nature between employees of Spinney’s Supermarket when the two individuals are communicating with one another. During the planning of the communication, the suggestions are required to be invited as this will assist in preparing the plan of communication will contribute towards the success of the organization. The tone, language and content of the entire message has to be clear in nature wherein the message has to be framed in a clear manner.

The tone of the message has to be clear as this should not hurt the sentiments of the other individual or the receiver. The usage of the different technical words has to be reduced as this can create confusion between the individuals who are working at Spinney’s Supermarket. The things have to be conveyed by the sender to the receiver and this has to be provide value to the listener in an effectual manner. The subject matter of the message has to be helpful in nature to make the entire process of communication effectual in nature.

Proper feedback is required in order to understand whether the receiver is the position to understand the message in an effectual manner. During the face-to-face communication, proper clarity is maintained and this will help in understanding the reaction of the other person as well to provide feedback s this is adopted by the sender. The feedback and review process are essential in nature as this will help in removing the different kind of cultural and social kind of barriers in an effectual and appropriate manner in Spinney’s Supermarket .

Proper consistency of the message is wherein the information that is required to be sent to the receiver that should not be self-contradictory at Spinney’s Supermarket. The message consistency has to be in accordance to the policies, programmes and objectives as this will help in adopting to the change effectually. In the essence of the communication, both the sender as well as the receiver has to be good listeners. Proper patience is essential wherein it will require positive attitude and the sender will receive relevant information effectually.

Barriers related to superiors at Spinney’s Supermarket


These are the different kind of steps that has to be solved by the organizations by introducing effective kind of communication process in the organization named Spinney’s Supermarket. Proper promotion of the appreciation of the different cultural differences is required in nature as this will help in learning the different requirements of the clients and try to overcome it as this will focus on the thoughts of other person in an effectual manner.

Conclusion 

Therefore, it can be concluded that there are different kind of communication barriers in the Spinney’s Supermarket wherein this will create huge issues and create communication gap among the different employees in the entire organization named Spinney’s Supermarket and this is affecting the morale of the employees as well. It has been seen that there are different kind of strategies that has been implemented by the workplace authorities as this will help in reducing the barriers in an effectual manner. The workplace has to be implement clarity in the thoughts as this has helped them in overcoming the barriers appropriately and gain knowledge on the process of the communication.

The language barriers have to be solved by the Spinney’s Supermarket with the implementation of the usage of technology and conduct surveys as this will help in reducing the language barriers and avoid jargons along with idioms as well. Lastly, the emotional and psychological barriers have been reduced as this will help the employees in gaining knowledge on different culture and there is emotional intelligence stability as well.

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