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Comparison between live and mediated content

Discuss about the Communicating social support in computer mediated contexts.

There has been tremendous change in the entertainment sector because of further inventions and creativity from the relevant stakeholders. This similar change has occurred in the music sector as well as in the television content regarding films. Confucius a Chinese ruler expresses the power of music as a kind of pleasure that no human can do without (Mauch, et al. 2015), his claim is supported by Alphonse de Lamartine who labels music as “the literature of the heart” (Stein,& Evans, 2009), while this powerful men provide their views on music, it is quite clear that the music industry has changed with the introduction of new technology and new genre, The same has happened to the production and accessibility of films and television shows. As an entertainment professional who specializes in audience engagement strategies I have been tasked by a project entertainment team to compare live and mediated content.

I am going to compare live music in the case of attending a music festival to a television show or watching of a film using Netflix. Netflix is a digital online streaming service and an application that provides access television shows, documentaries and multiple films that can either be series or movies, it also contains some television shows. This essay will compare live music and television shows or film in Netflix as there is a difference in how their content is accessed and consumed and the engagement of the viewer. The essay further considers the benefits and challenges of both sectors.

While access to television shows and films  in Netflix and in the music festivals is almost similar  in terms of payment there are several difference in regards to location and  their impact on the audience engagement .Netflix  is on an online platform  that is accessed through the internet or it can be downloaded as an application to those who have smart phones but still for it to function there must be the availability of internet to other people in order to access Netflix they have done monthly or periodical subscriptions, which means that one has to have internet bundles in order to view the content of this site, in a similar manner in order to be a part of live music in the case of attending a music festival a payment method maybe required which is larger  as compared to when using Netflix, in addition the location of live music  is always physical in that one has to be present physically unlike the location of television shows  in Netflix where the films are stored in cloud storage (Yus, 2018).

Access

It is important to note that although in both of them there is a mode of payment in Netflix the main payment method which is use of internet bundles is cheap if the viewer intends to use the site for a limited time such as an hour or they decide to download the video in order to listen to it while offline, in the case where they intend to use this site for a long period example 12 hours or a month they may end up spending more than the person in the festival who pays ones at an entry point and is eligible to watch music up to the time the festival will end. The benefit of accessing Netflix through the internet or as an application is that with network coverage one can access television shows and films from anywhere, the setback is that it is limited to phones, computers or other gadgets that can access internet and incase of the absence internet the content cannot be accessed. In festival the access to music is a onetime event (Neuendorf, 2016) hence if one needs more music they will keep on searching for an event travelling from place to place to access this event and each time they access a new event they must pay again unlike in Netflix where one can decide to subscribe an enjoy streaming for a long period of time as per the payment.

One of the largest changes that has occurred in the music industry is consumption of the content especially regarding the mode in which the accessed content is ingested (Moss, & Walmsley, 2014). The same has applied to the case television shows and films which have been incorporated into the interne and the world wide web. There is therefore a huge difference in the consumption of television shows to attending a live music festival, in the recent past YouTube was dominant in its power to stream shows and films as other internet applications were only limited to provision of MP3 resources .This however did not happen for long with the introduction of Netflix which  provides its user with the ability to listen and view television shows without the inclusion  of advertisements on the screen like some applications and sites, Netflix provides high quality video capture and films but the consumption still lacks reality since the interaction is over a the internet by the use of a television or a gadget, contrary to this attending an event ensures that the attendee sees the performs live thereby not only listening to the performance but also watching it concurrently as a reality being interact with the singer or artist in lively without imaginations or illusions.

Consumption

In watching using  Netflix it could be argued that one can easily grasp the message behind the film better  as compared to watching since most of their concentration is on the gadget (Jampole, 2016) this is because if one is viewing a television show or a film in their apartment or home there are fewer distractions as compared to when in a live event , however the benefits of being present cannot be ignored even in trying to explain why a lot of people attend shows by famous artist rather than just streaming them over the internet, being live in music festival has several benefits that could outweigh just streaming television shows that is limited, in the case of live event the audience or  the watcher is able to identify other key elements in the event and item performances at a personal level such as slight movements, the facial expressions and changes in the mood or atmosphere during the performance thus making the performance more personal. In the live event the audience is not exposed to illusions or imagination that leaves the audience questioning the authenticity of the content and the audience is at a suitable position to examine and analyses the content in a better manner and perspective due to their live presence, however streaming a television show is sometimes interesting than live performances due to the creativity and illusions that challenge at the same time exciting the viewer, as mentioned earlier the viewer might also be able to identify issues due to less destruction but not as comprehensively as the person who is actually present .It can therefore be concluded that in terms of consumption live content is better than meditated content as seen in this case of Netflix and live music festival performance.

Engagement during live music festival is higher than in using Netflix to stream a television shows. Daniel Libeskind describes life as experience characterized by participation and not just about listening to the obvious (Dromey, & Haferkorn, 2018), live attendance of music festival provides a closer interaction with the performer so that you are able to freely express your views on a face to face basis and are also able to actively participate in the ongoing events during the presentation, the artist or performer may instruct the audience at a personal level on what to do and in the event that there are several people the group participation in activities such as dancing or singing  together with the artist the engagement is made to be more real, inclusive and personal on the other hand while using Netflix the interaction of the listener and the artist is limited to listening to the voice of the performer or presenter and in the case where the viewer has a comment once in a while they may comment over the internet through internet only in television shows where it is allowed but mostly there are content that were recorded prior to their streaming hence one cannot interact with the presenter other than watch, for films such as Daredevil or Luke Cage in Netflix the engagement is even limited further since the interaction with the film is limited to seeing them in the television shows and films acting therefore one can only participate indirectly by dancing when the song a song starts to sing or when there is a location in the movie where they have to express their emotions by reacting differently.

Engagement

The benefit of using Netflix in regards to engagement  is that there is a wide range of movies, television shows, artists and casts globally that you interact with through their films though limited as mentioned above unlike in the live festivals where the number of performers are limited and there are several resources that can be accessed on a daily basis so that one can move from this show to another unlike live events that are mostly occasional hence the interaction with the artist or performer is limited to when they have an event that you will attend, however this is not enough to give credit to Netflix in terms of engagement since engagement are better when they are occurring at personal basis.

Conclusion

In comparison of attending a live even as the case of attending a music festival to using the Netflix as an application or Netflix internet web site, it is evident that live attendance in live event is better than streaming or watching of television shows using Netflix due to more engagements and better consumption resulting from greater interaction and participation unlike in the case of using Netflix  that only allows for better access as seen that can their services can be accessed from anywhere in the globe provided that there is internet access and a gadget that is able to connect to internet in obtaining this services . It can be noted that all the methods have different benefits and challenges but the benefits of live content or unmediated performs are more than its weaknesses when looking at the people affected by the performance and the extent in which they are affected while using both this method. It can therefore be concluded that unmediated content is better than mediated content after considering access, consumption and engagement as seen in the comparison of using Netflix an online streaming website and application of television shows and films to live events such as attending a live music festival.

Reference

Dromey, C., & Haferkorn, J. (2018). The Classical Music Industry. Routledge.

Jampole, M. (2016). Unmediated Every day. American Book Review, 38(1), 25-26.

Mauch, M., MacCallum, R. M., Levy, M., & Leroi, A. M. (2015). The evolution of popular music: USA 1960–2010. Royal Society open science, 2(5), 150081.

Moss, S., & Walmsley, B. (Eds.). (2014). Entertainment management: Towards Best Practice. CABI.

Neuendorf, K. A. (2016). The content analysis guidebook. Sage.

Rains, S. A., Peterson, E. B., & Wright, K. B. (2015). Communicating social support in computer-mediated contexts management: A meta-analytic review of content analyses examining support messages shared online among individuals coping with illness. Communication Monographs, 82(4), 403-430.

Stein, A., & Evans, B. B. (2009). An introduction to the entertainment industry. Peter Lang.

Yus, F. (2018). Cyberpragmatics: Internet-mediated communication in context. John Benjamins Publishing Company.

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[Accessed 19 May 2024].

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My Assignment Help. Comparing Live Music And Mediated Television Shows Or Films [Internet]. My Assignment Help. 2019 [cited 19 May 2024]. Available from: https://myassignmenthelp.com/free-samples/communicating-social-support-in-computer-mediated-contexts.

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