Contribute To Organization Development: Understanding The Significance Of Online Retail And Retail Outlets (Essay).

Development Plan’s Goals and Objectives

Discuss about the Contribute to Organization Development.

This report is framed with the aim to understand the significance of the online retail and retail outlets. This report identifies the different key personals and its responsibility. This report focuses on the stakeholders of the BizOps to identify the needs and competing demands. At the same time, this report examines the different communication strategy for the effective retail operations. This report is also helpful to understand the different milestones in the retail to achieve the sales goals.  Finally, this report demonstrates the effective retail strategy in between the retail outlets and online retail.

BizOps is a retail firm who facilitates to provide the good quality and innovative retail goods and services to its customers. In the current environment, the company is operating the 150 retail outlets and online stores across the country. Simultaneously, BizOps is operated its operations in three locations such as Sydney, New South Wales, and Australia.

The aim of the company is to provide the green and sustainable solution to their customers through the effective innovative and quality products and services in order to retain the lead position in the retail industry (Pandey, 2016). Whereas, the objective of the BizOps is

• To achieve the annual growth by 15% in the upcoming five years through the new innovative products.
• The company wants to raise its profit by 15% through the effective technology and innovative products.
• The company aims to increase the sales turnover through the reinvest the 75% profits in the business development activities.
• Another objective of the company is to develop the coordination among the retail outlet and online sales.

BizOps aims to maintain its lead position in the retail industry as well as company plans to offer the new quality products for the customers in the given budget in order to meet out their needs and demands. As a result, it can be helpful for the company to gain the competitive advantage. Meanwhile, the company plans to provide the effective training to their employees that enable to increase the productivity of the company as well as financial performance (Chkanikova and Lehner, 2015). Simultaneously, the company provides the effective resources such as financial, physical and human that is helpful to support the BizOps development programs.

BizOps has a different success measure, which is discussed as below:

• The company is provided the new innovative and good quality retail products to its customers.
• The company is providing the green and sustainable solution to the customers.
• To implement the effective work practices in the business.

Key personal are the top level management employees in an organization who handles the different operation departments. Therefore, there are different key roles in the organization that manages the different department in the organization and supports in the development plan of the company. Here identifies the key personal in the organization:

• Rose Hargreaves: is the chief executive officer who controls the overall departments of the company such as production, marketing, sales, operation, information technology, and research and innovation center.
• Mike Booth: is a director of the financial operations and its responsibility to handle the overall financial operations of the company such as company accounts, payroll, profit and loss statement, and income statement (Resnick, et al., 2014).
• Sean Bamford: is a managing director of the business operations and it has a responsibility to operate the overall retail business operations such as day to day operation activities in order to generate the more profit as well as it also handles the IT, project operations.
• Sayo Yoshida: is the managing director who handles the human resource department and it has a responsibility to manage the recruitment, selection, compensation and benefits, compliance, and grievance issues.
• Nancy Tooket: Nancy is the retail director and it handles all retail operations such as customer service, sales portfolio, design, production, and advertising.

A stakeholder is a person, group or organization that has directly or indirectly interest in the company activities.  Consequently, it affects the company policy, objectives and decision making related to the business operations (Needham, et al., 2012). Stakeholders are significant to build the trust in the customers and it enhances the product transparency in order to take the effective decision. There are different stakeholders in the BizOps such as employees, government, creditors, suppliers, shareholders, and customers.

Background

Stakeholder consultation is the person who maintains the long-term relations in the organization for the long term benefit of the firm. Concurrently, it identifies the future trends in the business, which impact on the business performance. Similarly, it also helps in future collaboration and partnership in the business (Österle, et al., 2015). As a result, the company takes the effective decision making and effective implement the strategy through the stakeholder’s consultation.

BizOps is adopting the different business strategy for enlarging its retail operations. Here identifies the different strategies such as:

The marketing strategy of the company is to organize the loyalty reward programs for its customers, which is helpful for the firm to retain more customers and builds the effective relationship. Similarly, the company organizes the fair trade competition that helps to increase the feasibility of the firm products. Thus, BizOps gains the competitive advantage as compared to other competitors, which enables to raise the stakeholder’s value. At the same time, Company has launched the e-commerce website as to increase the communication between the online retail sales and retail outlets consequently, it is convenient for the customers. The company more emphasize on the customer service through the effective distribution channel and new technology products (Ryu, 2013).

BizOps increases its online retail presence of their products and service in order to increase the sales performance. As a result, online retail presence can helpful to raise the profitability of the firm; consequently, it is quite helpful to enhance the shareholder's return. Moreover, the company also provides the online catalogs that enable to increase the product feasibility of the company products as well as it helps to retain more customer sales (Cao, 2014). Concurrently, through online shopping, a customer can easily compare the prices of different products. Although, the company should comply the data protection act in terms of customers and taxation act of the country.

Apart from this, BizOps should identify the needs of the customer through different culture so that company can raise the online presence of its products, therefore; it increases the sales of the firm.

BizOps is used the effective low pricing strategy for its customers, because company retains more customers as to gain the competitive advantage as compared to others. Low pricing strategy is significant to raise the retail operations consequently; the company retains the lead position in the retail industry (Varley, 2014). As a result, high profitability would increase the dividend for the shareholders. Simultaneously, the company maintains the low price strategy to their high-end customers also and it also helps to identify the needs of the customers.     

Aims and Objective

Direct marketing is also an effective strategy for the company to raise its retail sales operations as well as the firm productivity. The company increases his sales through the new innovative and quality products among the existing customers. Meanwhile, the company participates in the trade fairs competition that enables to meet out the new retail trends are available for the customers.

Effective distribution channel of the company gains the competitive advantage in the retail industry, because it provides the retail products through online and phone stores for the customer’s convenience. As a consequence, a large retail network can be helpful to save the time and cost of the firm, which is helpful to develop the positive relationship with the customers (Ryu, 2013).

Instead of this, the company should analyze the problem skills effectively that enables to provide the effective decision making.

Above timeline, chart provides the different guideline related to milestone tasks. For this, the report is more significant.

Conclusion

From the above report, it can be summarized that BizOps has provided the new innovative and quality products to its customers, which can be helpful to retain the lead position in the retail industry. Whereas, an effective resource like financial and physical enables to support the company development plans. At the same time, key personal of the company has operated the different departments such as finance, HR, and operation to accomplish the goal effectively. Simultaneously, different communication strategy like low price, online, and marketing that are helpful to raise the business opportunity and sales. As a result, it can be said that the company easily achieves the target of annual growth sales by 15% through effective strategy and innovated products. 

References

Pandey, A. K. (2016) Current Human Resource Management Practices in Organized Retail Outlets, The International Journal of Business & Management, 4(3), pp. 100.

Chkanikova, O. and Lehner, M. (2015) Private eco-brands and green market development: towards new forms of sustainability governance in the food retailing, Journal of Cleaner Production, 107, pp. 74-84.

Resnick, S., Foster, C. and Woodall, T. (2014) Exploring the UK high street retail experience: is the service encounter still valued?, International Journal of Retail & Distribution Management, 42(9), pp. 839-859.

Needham, D. M., Davidson, J., Cohen, H., Hopkins, R. O., Weinert, C., Wunsch, H. and Brady, S. L. (2012) Improving long-term outcomes after discharge from intensive care unit: report from a stakeholders' conference, Critical care medicine, 40(2), pp. 502-509.

Österle, I., Aditjandra, P. T., Vaghi, C., Grea, G. and Zunder, T. H. (2015) The role of a structured stakeholder consultation process within the establishment of a sustainable urban supply chain,  Supply Chain Management: An International Journal, 20(3), pp. 284-299.

Ryu, J. S. (2013) Mobile marketing communications in the retail environment: a comparison of QR code users and non-users, International Journal of Mobile Marketing, 8(2), pp. 19-29.

Cao, L. (2014) Business model transformation in moving to a cross-channel retail strategy: a case study, International Journal of Electronic Commerce, 18(4), pp. 69-96.

Varley, R. (2014) Retail product management: buying and merchandising. UK: Routledge.