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Stakeholder Engagement for Air New Zealand

Discuss about the DBN608 Modern Business Practices for Limited Liability Company.

Air New Zealand is a global giant for providing the air passenger and cargo services in New Zealand (AIR NEW ZEALAND LIMITED, 2018). It operates for providing to and from air transportation services to the 15 million customers across the globe. It focuses on the strategic growth and development for the formation of the competitive advantages of the Pacific Rim. The network expands from the New Zealand to Asia, Pacific, Asia, UK, and North/South America. The company has code number of FC008870 and registration number of 104799, incorporated in 26th April of year 1965 at New Zealand from the Limited Liability Company (About Air New Zealand, 2018). The organization has to follow the norms and regulations of New Zealand with provision of quality services to the customers. The company comprises of the following team members, 

Currently Janice Amelia Dawson (Director), Robert Jan Jager (Director), and Linda Margaret Jenkinson (Director) is responsible for the major share holdings of the organization. Air New Zealand is a global giant for providing the air passenger and cargo services in New Zealand (Spenergynetworks.co.uk. 2018). It operates for providing to and from air transportation services to the 15 million customers across the globe. The network expands from the New Zealand to Asia, Pacific, Asia, UK, and North/South America.

The board of directors are the major stakeholder of the Air New Zealand as they are in charge of all the possible activities of the organization. The board of directors of the organization would take care of the activities for supporting the implication of the effective operations in the organization (Cascetta et al., 2015). The board members of the organization include Janice Amelia Dawson, Robert Jan Jager, and Linda Margaret Jenkinson is the main members of the board of directors. They are responsible for the major key decisions and execution of the organizational activities. 

Reason of Engagement Strategy: The Air New Zealand has been facing major setbacks for their global operations and the alignment would also result in forming the problems for the execution of the smart activities (Henisz, Dorobantu & Nartey, 2014). Hence, it is important for targeting the passengers of the organization so that the operations can align with the utilization of the operations can support the integration of the activities. The engagement of the passengers for the organization would support the improved overall revenue generation. The organization provide passenger and goods transportation services for easing the utilization of the activities for forming the alignment of the functions.  

Explanation of one major stakeholder of Air New Zealand

Suitable Engagement Method: The most suitable engagement methods for the stakeholders would include the deployment of the specific alignment of the factors. The engagement using social media platform of Twitter Hash Tag Follow would help in collecting the information on a more effective scale (Walker, 2018). The social media platform of twitter hash tag follow is helpful for the making the successive formation of the promotion of the organization’s offers for the general public. The Twitter media would support the utilization of the operations and it would provide scope for using the alignment of the activities. 

Questionnaire for Engagement Strategy: A specific set of questions must be set in order for the development of the effective and improved communication methods that would be helpful for engaging the stakeholders in a more classified method. The questionnaire is given below,

Is it possible for the development of an integrated communication method?

  Yes

  No

Are the methods of feedbacks helpful for the analysis of the specific deliverable for the project?

  Yes

  No

Can the employment would be supportive for the inclusion of the specific deliverable methods?

  Yes

  No

Should the engagement methods be feasible for the deployment of the activities?

  Yes

  No

Are the actions being executed in the required time frame?

  Yes

  No

Are there no possible issues for the completion of the operations?

  Yes

  No

Smart Objective of strategy: The Smart is an acronym that stands for specific, measurable, attainable, realistic, and time. The twitter media strategy is helpful for the improvement of the communication media and promoting the strategies to the passengers for easing the utilization of the activities supporting the implementation of the activities. The specific objective for the project is for forming the alignment of the activities that would be utilized for easing the professional development of the activities. The number of followers can be measured using the effective employment of the operations. The increase in the number of customers can be measured as the benefit of the operational alignment for the operations. The analysis of the operations is a realistic specific deliverable for the project. The timely action of the operations would serve the major alignment of the operations and utilization of the factors supporting the implication of the factors.

The internal compliance requirements for the Air New Zealand are the legal and regulatory practices that align with the implementation of the operations and utilization of effective strategies. The compliance regulations would be helpful for supporting the organization’s transaction and alignment of the safety procedures. The requirements of the organization would be supported by the utilization of the business entity requirements.

Formation of the board of members: The formation of the board of members for effective transfer of information would be required in the compliance of the internal operations and utilization of the occasional operations. The board members would be consulted for communicating with the alignment of the specific deliverable. The board members would be required for easing the processes of the successive development of the functions.

Stakeholder Engagement Strategy of Air New Zealand

Development of bylaws: The bylaws of the project are major internal requirements for the development of the effective influence of the government. The bylaws would be required for easing the processes of the improved functional development. The stock management and the implication of the activities would be supported by the implication of the improved functional and development models.

The importance of complying with the internal requirements for the stakeholder engagement are listed below,

It is helpful for making the internal stakeholders aware of the situation supporting the utilization of the integrated information transfer aligning with the operations

It would allow the faster decision making for forming the successful completion of the activities with the help of the main internal stakeholders of the organization

Utilization of the internal stakeholder engagement it would be possible for retracting the combination of the information in a specified and selective development of the activities for the alignment of the operations

Specified Documentation: The use of the proper documentation is required for easing the development of factors that would help in listing the compliance in a more specific way. The documentation would also allow the unique development of track for the execution of the operations for internal compliance requirements.

Consent from key stakeholders: The consent from the key stakeholders is very important for the management of the internal compliance with the formation of the specific deliverables for the organization. It would help them for easing the flow of information and successfully executing the information in a specified method.

Annual Statement of organization: The annual statement would be required for forming the effective utilization of the records of the organization. The biennal statement can be mandated for forming the effective state records (Padayachee, Naidu & Waspe, 2015). The use of the right information transfer would be helpful for the complete development of the transfer of the information. The double sided transfer of the information would also be helpful for easing the flow of the information and forming the implication of the operations.

Franchise tax: The use of the Franchise tax would be helpful for executing the fee payment for the analysis of the state development (Forsythe et al., 2016). The information transfer to the external employees would be helpful for the completion of the effective execution of the activities. The amount is dependent on the varying criteria for the annual revenue collection.

The importance of complying with the external requirements for the stakeholder engagement is explained in this section. It is helpful for making the external stakeholders aware of the situation supporting the utilization of the integrated information transfer aligning with the operations. It would allow the faster decision making for forming the successful completion of the activities with the help of the main external stakeholders of the organization. According to Strand and Freeman (2015), utilization of the external stakeholder engagement it would be possible for retracting the combination of the information in a specified and selective development of the activities for the alignment of the operations

Internal Compliance of Air New Zealand

Resource Accumulation: The accumulation of the resources would also be helpful for easing the flow of information in the utilization of the situation supporting the utilization of the integrated information transfer aligning with the operations

Documentation: The documentation would also allow the unique development of track for the execution of the operations for external compliance requirements.

Stakeholder Meetings: The various meetings with the stakeholders would be developed for forming the specific engagement of the stakeholders so that the appropriate information transfer of the information can be achieved.

Platform Independence: The independent platform would help the organization for engaging the stakeholders irrespective of the type of technology they use for the execution of the operations. It would allow external stakeholders for easing the flow of information.

Appropriate Information: The right information transfer would be helpful for the development of the activities and formation of the improved communication development using the specific transfer of the key operations. 

References

About Air New Zealand | Air New Zealand. (2018). Airnewzealand.co.nz. Retrieved 20 June 2018, from https://www.airnewzealand.co.nz/about-air-new-zealand

AIR NEW ZEALAND LIMITED - Officers (free information from Companies House). (2018). Beta.companieshouse.gov.uk. Retrieved 20 June 2018, from https://beta.companieshouse.gov.uk/company/FC008870/officers

Barrett, M., Oborn, E., & Orlikowski, W. (2016). Creating value in online communities: The sociomaterial configuring of strategy, platform, and stakeholder engagement. Information Systems Research, 27(4), 704-723.

Cascetta, E., Carteni, A., Pagliara, F., & Montanino, M. (2015). A new look at planning and designing transportation systems: A decision-making model based on cognitive rationality, stakeholder engagement and quantitative methods. Transport policy, 38, 27-39.

Forsythe, L. P., Ellis, L. E., Edmundson, L., Sabharwal, R., Rein, A., Konopka, K., & Frank, L. (2016). Patient and stakeholder engagement in the PCORI pilot projects: description and lessons learned. Journal of general internal medicine, 31(1), 13-21.

Henisz, W. J., Dorobantu, S., & Nartey, L. J. (2014). Spinning gold: The financial returns to stakeholder engagement. Strategic Management Journal, 35(12), 1727-1748.

Padayachee, A. D., Naidu, A., & Waspe, T. (2015). Structure and governance of systems, stakeholder engagement, roles and powers. Twenty Years of Education Transformation in Gauteng 1994 to 2014.

Sierra?García, L., Zorio?Grima, A., & García?Benau, M. A. (2015). Stakeholder engagement, corporate social responsibility and integrated reporting: an exploratory study. Corporate Social Responsibility and Environmental Management, 22(5), 286-304.

Spenergynetworks.co.uk. (2018). Stakeholder Engagement Strategy. Retrieved 20 June 2018, from https://www.spenergynetworks.co.uk/userfiles/file/20160526_SPEN_SEStrategy_V3.4FINAL_WEB.pdf

Strand, R., & Freeman, R. E. (2015). Scandinavian cooperative advantage: The theory and practice of stakeholder engagement in Scandinavia. Journal of business ethics, 127(1), 65-85.

Walker, A. H., Scholz, D., McPeek, M., French-McCay, D., Rowe, J., Bock, M., ... & Wenning, R. (2018). Comparative risk assessment of spill response options for a deepwater oil well blowout: Part III. Stakeholder engagement. Marine pollution bulletin.

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