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Discuss about the Ecocertification Of Sustainable Events In Conference.

Conference Event

The various kinds of conference events have gained a significant amount of prominence within the framework of the present day business world (Grayson and Hodges 2017). The diverse kinds of conference events are mainly intended to discuss various kinds of agendas and other important factors that are important for the various delegates or the stakeholders and also the concerned organization who are involved in the process of the conference event (Muthusamy et al. 2016). These conference events are used to discuss about these important issues that are affecting the concerned organization and at the same time come up with relevant solutions for them (Mandal, Weidlich and Weske 2017). However, there are several factors that need to be taken into consideration for the effective organization of these conference events which to a large extent determines the success or the failure of these conference events (Guizzardi, Guarino and Almeida 2016). The major one among them is obviously the location as well as the benefits provided by the conference event hall. In addition to this, the organizers of the event also needs to conduct other kinds of feasibility tests like the accessibility of the concerned location, the facilities provided by the concerned venue and others (Eaton et al. 2015).

This paper is intended to find out the best possible venue location for the organization of a conference event by First National bank. It is expected that 100–200 delegates and 10 exhibitors will participate in the event in addition to more that than 6-8 concurrent sessions would form a part of the concerned event which would be attended by some 600–1500 delegates and 50 exhibitors. In addition to these, there are other dinner events and ceremonies which would be attended by more than 3500–5000 delegates and 400 exhibitors. The report will analyze three different venues and will suggest the best possible venue for the event.

The event is basically designed to discuss about the social media and the other electronic media strategies followed by the First National Bank for the process of their business in the nation of Australia. The conference event will critically analyze the social media approaches followed by the concerned bank and will at the same time suggest new options that the concerned bank can take the help of to further improve the social media and other kinds of electronic media strategies which it is following currently. It is with this objective that the concerned organization has invited the major business associates of the concerned bank and also the various stakeholders of the concerned bank. In addition to these, there are other exhibitors as well as delegates who would be attending the concerned event to make it more interesting as well as entertaining for the stakeholders and the delegates who would be participating in the event.

Conference Event Venue 1: Arrow on Swanston, Melbourne

The Arrow on Swanston, Melbourne is located at 488 Swanston Street, Carlton, VIC, 3053 and is one of the most popular venue halls of the location which is being used by the majority of the business enterprises and other organizations for the arranging of diverse kinds of social as well as professional events (Arrow on Swanston 2018). The concerned venue is famous for various kinds of reasons, namely, the professional ambience provided by it, the accessible as well as the suitable location of the concerned venue, the affordability of it and others (Arrow on Swanston 2018). In addition to these, the venue hall under discussion here is renowned for the quality of the dinner events organized by it and also the quality of the food offered by them (Arrow on Swanston 2018). Furthermore, it is significant to note that the venue has a sitting capacity of more than 1200 people at the same time (Arrow on Swanston 2018). However, the organization of the conference event under discussion here is likely to cause various kinds of problems for the FNB. Firstly, there is the sitting problem for example the event is supposed to be attended by more than 3500 delegates. Secondly, the venue is in one of the most prominent locations of the city and thus the gathering these delegates is likely to cause various kinds of problems like traffic, disposal of wastes, facilities and others

The concerned venue is located at 24 Thompson Street, Abbotsford, VIC, 3067 and is just 10 minutes away from the main city (Carltonbrewhouse.com.au 2018). In addition to this, the location provides car parking facilities to the people and has a capacity of more than 100 cars (Carltonbrewhouse.com.au 2018). Furthermore, the venue also boosts of three separate event halls so that the different sessions of one conference event can be conducted in an effective manner. In addition to these, the inner spaces of the venue hall are very wide and at a time more than 3000 people can easily gather inside it (Carltonbrewhouse.com.au 2018). Moreover, the venue hall is also known for its professional ambience and the quality of the food served by them is also on par with the ones served by some of the best conference venues of the nation (Carltonbrewhouse.com.au 2018). It is a reflection of this particular fact that the location is a very popular one among the people of the nation for the organization of various kinds of Christmas parties, wedding ceremonies, social events and others (Carltonbrewhouse.com.au 2018). The expected conference event is supposed to be attended by more than 3500 people thus the abundant space that the location has acts as a suitable one for the organization for the concerned event at this particular location. In addition to this, since the location is located at a place which is far away from the city so it is likely that there will be no issues related to crowding, traffic, disposal of wastes and others. Furthermore, the availability of the three conference halls means that the different sessions of the concerned event can be organized in simultaneously. Thus, it can be said that the location under discussion here clears the majority of the initial requirements for the arrangement of the concerned event.

Conference Event Venue 2: Carlton BrewHouse

This particular venue is located at 575 Flinders Lane, Melbourne, VIC, 3000 and is reputed for the holiday kind of leisure ambience that it provides to the people (Holiday Inn Melbourne on Flinders 2018). In addition to this, the food served by the venue is also very good and also the venue has three conference halls wherein the people can arrange different kinds of meetings as well as conference events. Furthermore, the venue has a very location and at the same time offers the customers various kinds of cocktails and other kinds of attractions. (Holiday Inn Melbourne on Flinders 2018) However, the major problem with the location under discussion here is the fact that the location has a very limited sitting capacity and at the same time is not suitable for the organization of diverse kinds of conference events because of the holiday kind of ambience and environment which it tries to promote among the people who take the help of the services offered by them. Thus, it can be said that this particular location will not be an ideal for the organization of the conference event under discussion here.

An analysis of the three locations clearly indicates that the venue Carlton BrewHouse is the best one for the organization of the conference event under discussion here. Furthermore, there are various kinds of benefits that the location provides which are not being provided by the other like the space for the organization of the simultaneous events, affordable price, suitable location, parking space and others. It is in the light of these benefits that the venue Carlton BrewHouse has been proposed as the idea one for the organization of the concerned conference event.

Conclusion

To conclude, diverse kinds of conference events have become the latest trend with the business world and it is seen that the various business enterprises are increasingly taking the help of this particular process for the discussion of various agendas that are not only important for their business but also the stakeholders. However, there are various factors that these business enterprises need to take into effective consideration for the organization of these conference events. The primary thing which the business enterprises need to do before the selection of any venue as a location of a conference is to conduct a feasibility test of the location and check whether the concerned location is being able to fulfill the majority of the requirements of the concerned event or not. This was the approach which was taken to determine which of the above mentioned three locations would be suitable for the organization of the conference event that the FNB is planning to organize. The detailed analysis revealed that the Carlton BrewHouse venue would be the best one for the organization of the event since it fulfilled the majority of the requirements of the concerned conference event.

References 

Arrow on Swanston. 2018. Arrow on Swanston: OFFICIAL WEBSITE. [online] Available at: https://www.arrowonswanston.com.au/ [Accessed 23 Aug. 2018].

Carltonbrewhouse.com.au. 2018. Carlton Brewhouse. [online] Available at: https://www.carltonbrewhouse.com.au/ [Accessed 23 Aug. 2018].

Eaton, J., Gwinner, K., Larson, B. and Swanson, S., 2015. The Role of Spectators’ Attitudes Toward Commercialization on the Effectiveness of Corporate Sponsorhip of Sporting Events. In New Meanings for Marketing in a New Millennium (pp. 263-263). Springer, Cham.

Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make corporate social responsibility work for your business. Routledge.

Guizzardi, G., Guarino, N. and Almeida, J.P.A., 2016, September. Ontological considerations about the representation of events and endurants in business models. In International Conference on Business Process Management(pp. 20-36). Springer, Cham.

Holiday Inn Melbourne on Flinders. 2018. Convenient CBD Accommodation | Holiday Inn Melbourne on Flinders. [online] Available at: https://holidayinnmelbourne.com.au/ [Accessed 23 Aug. 2018].

Mandal, S., Weidlich, M. and Weske, M., 2017, September. Events in Business Process Implementation: Early Subscription and Event Buffering. In International Conference on Business Process Management (pp. 141-159). Springer, Cham.

Muthusamy, V., Slominski, A., Ishakian, V., Khalaf, R., Reason, J. and Rozsnyai, S., 2016, June. Lessons learned using a process mining approach to analyze events from distributed applications. In Proceedings of the 10th ACM International Conference on Distributed and Event-based Systems (pp. 199-204). ACM.

Ranacher, L. and Pröbstl-Haider, U., 2014. Green meetings: ecocertification of sustainable events in conference and business tourism. Sustainable Tourism VI, 187, p.121.

Van der Wagen, L. and White, L., 2018. Event management: For tourism, cultural, business and sporting events. Cengage AU.

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