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Importance of Information Technology in Promoting Awareness

What Is The Effectiveness Of Video Presentation Students?

 Information technology has become an important issue in the world today since it has made sharing of information across the global easy. To be able to advertise this idea to the elderly the organization LWH needs to invest in innovation of forms of technology that will help pass information to them. They will also need to come up with software that will help to save data concerning the elderly and the homelessness. Technology has helped other programs that support the homeless to make sure that they are zero homeless people. Setting up of technology can also be expensive to the organization; most elderly people in the rural areas do not have access to television, newspapers and phone so they can have a hard time getting to know about the homeless. The company will also need to develop a form of technology that will serve a wide range of people in different locations including very rural areas. In places where there is no network service, technology will also be a hindrance and there will be need for the organization to come up with ways to sell the idea to the people living there. Embracing technology will lead to the program being successful. (Andrade and Doolin, 2016, 405-416). There must be dedicated databases that will serve as the backbone of the total program. Marketing strategy is also important to be included so that the target population can be convinced about the message that is being broadcast. There may be audio visual shows that can be arranged for the elderly people. The videos must directed by a creative director with proper sense of advertisement and marketing so that the population can be convinced.

Information technology as emphasized by (Nguyen et al., 2015, 207-227) is vital for any business whether private, public, profit or nonprofit in order to provide best services to the target consumers.  Organizations depend on technology to help them plan, train people, keep records of data accurately and advertise of programs or products that need to sell to a wider range of people across different locations and this makes the organization very effective as mentioned by (Bryson, 2018)

Collecting of data as emphasized by (Khanam et al., 2016) and saving them accurately provides evidence when they are needed and ensures the management of quality is at its best. Data also assists the organization in planning their day to day activities and plan their resources. Training of people on how to use different forms of technology is also important so as to make it effective. There is also a need to come up with ways of involving the audience of the organization in what is being done for them to be able to understand the business idea being passed across.

Software and Databases for Effective Planning

There must be a dedicated database regarding the homeless statistics as well as the elderly population. This database will serve the purpose of reaching the elderly people by strategizing the number of people to be reached and the time of the total process. That database will constitute of records and information of all the homeless people in the region and that will be segregated by the poverty levels and the stage of urgency of the desired help. This will also be having some complexities as the data bases are huge.

The elderly people or people who cannot read things like journals or newspapers can be connected for projectors and shown videos about the issue being talked about which has been proven to be effective over the years by (Mendoza et al. 2015, p81-86). Videos help people visualize what is going on and understand better than reading them. They also help people involve their emotions when seeing these videos which make selling the ideas to them easier. This also provides an opportunity for the community to interact with information technology as explained by (Maranguni? and Grani? 2015.)

The team may choose to demonstrate the video to the elderly individuals by making a concurrence with the huge supermarkets that one of the workers from LWH organization will be inside or before the store to demonstrate the video to the elderly individuals and in the event that they have any inquiries, the representative can answer them (Miller 2011). Besides, the team needs to demonstrate the video to the old individuals in group parties of the elderly population (Meyers Martin 2012).

Software that makes it possible to link data as described by (Dumais et al. 2016, p28-35) with a person’s profile is also important to be considered. This is to make sure that there is accountability and the data collected is very accurate. Technology has helped reduce the number of frauds in most organizations since when data is linked, all family history, disease history or any criminal records are able to be known.

Advertisement which is a form of technology has also had a great impact on the businesses today.  (Shaikh, and Karjaluoto  2015 p541-566) People are able to advertise their business by making them attractive and convincing to people. This helps to get support from people all over the continent especially for nonprofit organizations that need financial support from sponsors and donors.

Information technology enhances communication between organizations or individuals as demonstrated by (Eason, 2014) and this promotes coordination among people. Communication promotes team work and if any issues arise they can be acted upon faster than when there is no mode of faster communication.

Importance of Videos and Visual Shows in Conveying Messages

The research was conducted on secondary data of  elderly people in Australia Most of the data was collected by secondary sources like Australian Bureau of statistics, World Bank and other secondary sources. Recent data has been used in order to identify the rate of homeless people of Australia and Technology to adopt them.

The findings will be analyzed with the help of table and graphs taken from the data of Australian Bureau of statistics.

Figure 1: Australian Homeless Figures

(Source: 2018)

From the above analysis, it can be inferred that most of the homeless people belong to 65 years of age or above. Therefore, the given technology of the organization LWH needs to cater these people. In addition to this, it can be inferred that around 56 percent of the total population is male. With the help of the data of key statistics of Homelessness, the organization implement effective information technology tools to create an awareness among these people.

Information technology will improve communication between the staffs of the organization and this will make work effective. They will be able to communicate the different locations that they are and the information they have gathered about the elderly or the homeless people

It will also be able to bring people of different cultures together example when they are brought the videos of the homeless people to watch people will be able to meet and converse and share opinions on what their views are (Harris et al. 2018).

Information technology will also make the program effective because they will be reliable and always available to help these people who need their help.

It will also help create awareness all over the world of what the organization is being involved in and will help attract sponsors and donors all over the world hence will have the financial aid that they need.

Information technology will help operations of the organization to be more productive since they will collect data from all areas and will help them plan their resources effectively. Distribution of services will also be done equally among all the people that need help (Andrade and Doolin 2016).

The use of information technology along with the marketing strategy is the main strength of the solution.

Information technology may be at risk of security if that people can hack into the account and steal data and be able to steal money from people. It ends up ruining the company’s reputation.

Potential Risks of Implementing Information Technology

Setting up of information technology can also incur expenses to the organization, coming up with software to be able to keep records and pass information can be costly since the employees will also need to be trained on how to use them (Mendoza, Caranto and David 2015).

Information that is passed from one place to another can also be misinterpreted and this may cause disagreements among people who are either working for the organization or the people being helped. Since most of the information will be passed using emails some people may think that it is rude and may not take it lightly (Eason 2014)

 Information technology also creates language barrier and most people feel like it is biased since most of the language used is English and not everyone in the rural areas can understand English.

Information technology will also lead the members of the organization to lack practical knowledge if they over depend on it which will be a major hindrance to the effectiveness of the program.

The weakness of the solution is the fact that it is very difficult to gather accurate and detailed data of the elderly and the homeless. Apart from that convincing them about the idea through proper marketing message may be another hurd.


Information technology is important in advertising the idea of connecting the elderly with the homeless people since it will make the work easier and information being passed will reach a wider range of people who will be willing to help. I will recommend that the organization invest in making sure that information technology is incorporated in the program to make it effective.


Andrade, A.D. and Doolin, B., 2016. Information and communication technology and the social inclusion of refugees. Mis Quarterly, 40(2), pp.405-416.

Aykin, N. ed., 2016. Usability and internationalization of information technology. CRC Press.

Bartelt, D., Eyrich-Garg, K.M. and Lockwood, B., 2017. The relationships between community context and entry into a homeless shelter system. Journal of Urban Affairs, 39(5), pp.675-690.

Bryson, J.M., 2018. Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. John Wiley & Sons.

Dumais, S., Cutrell, E., Cadiz, J.J., Jancke, G., Sarin, R. and Robbins, D.C., 2016, January. Stuff I've seen: a system for personal information retrieval and re-use. In ACM SIGIR Forum (Vol. 49, No. 2, pp. 28-35). ACM.

Eason, K.D., 2014. Information technology and organisational change. CRC Press.

Harris, T., Winetrobe, H., Rhoades, H., Castro, C.A. and Wenzel, S., 2018. Moving Beyond Housing: Service Implications for Veterans Entering Permanent Supportive Housing. Clinical Social Work Journal, pp.1-15. 2018. Fact Sheets | Homelessness Australia. [online] Available at: [Accessed 29 Apr. 2018].

Khanam, S., Siddiqui, J. and Talib, F., (2016). Role of information technology in total quality management: a literature review.

Maranguni?, N. and Grani?, A., 2015. Technology acceptance model: a literature review from 1986 to 2013. Universal Access in the Information Society, 14(1), pp.81-95.

Mendoza, G.L.L., Caranto, L.C. and David, J.J.T., 2015. Effectiveness of video presentation to students’ learning. International Journal of Nursing Science, 5(2), pp.81-86.

Meyers Martin, C., 2012. One-minute video: Marketing your library to faculty. Reference Services Review, 40(4), pp.589-600.

Miller, M., 2011. YouTube for business: Online video marketing for any business. Pearson Education.

Nguyen, T.H., Newby, M. and Macaulay, M.J., 2015. Information technology adoption in small business: Confirmation of a proposed framework. Journal of Small Business Management, 53(1), pp.207-227.

Shaikh, A.A. and Karjaluoto, H., 2015. Making the most of information technology & systems usage: A literature review, framework and future research agenda. Computers in Human Behavior, 49, pp.541-566.

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