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Describe about the Executive Summary for Tools Corp?

Tools Corp is a powerful tool manufacturing company, based on Tennessee and it produces the powerful environment-friendly tools, such as lawn furniture, power tools, ranges, lawn mowers and microwave. The development of the high power tools and even they sell the morning paper in every Wednesday and Sunday. The company is looking forward to penetrate into global marketplace for developing the business in a favorable aspect.

Significant tools providing for household aspects

Eco-friendly tools for maintaining CSR aspect

The quality of the products

Maintenance of the sophisticated trends

News providing through newspapers

The unawareness of global business scenario

Limited knowledge about the traditional factors

Non-skilled management

Vast area support for cost incurring

Evaluating the product variations

Professional and personal skill development of management and the employees.

Establishment of the Brand Image

Traditional effects of the products.

Competitive market segments

Employee turnover.

Non-cooperative management.

International legal factors

Political influences

While expanding the business market over the global scenario, the company needs to follow the certain business plans. For ensuring the profitability for next 5 year, the company needs to enhance the quality parameter of the equipments for gaining the customers’ support. The judgment of the competitive scenario will be challenging enough for developing the business skills. On the other hand, the inflation rate of the global scenario is needed to be justified for enhancing the economical growth. The company needs to build the skilled management for motivating employees in order to avoid the employee turnover in a global scenario. For justifying a successful business plan, the company needs to look after the four basic segments, such as products, price, place and promotions. The preliminary market segments need the implementations of governmental rules and regulations by concerning the political scenario of the international business market. The products which are going to be sold to the customers need to be high in quality. The price of the product should be feasible enough for the customers’ attention. The geographical establishment is also necessary for the business development. Lastly the effective promotional activities needed to be undertaken by the company for drawing the customers’ attention.

References:

Bertelsen, B. (2012). Everything you need to know about SWOT analysis. [Newmarket, Ont.]: BrainMass Inc.

Businessplans.org,. (2015). Mission Statement. Retrieved 23 July 2015, from https://www.businessplans.org/mission.html

Marketing Donut,. (2015). Market analysis. Retrieved 23 July 2015, from https://www.marketingdonut.co.uk/marketing/market-research/market-analysis

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