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Macro and micro environment of Coca Cola Question: 1. Pestle analysis of Coca-Cola. 2. Porter’s Five Force Model used in Coca-Cola. Coca-Cola is one of the world’s largest and most popular brand in beverage industry. Coca-Cola was established in the year 1886 at Atlanta, Georgia. The company ranks top in non-alcoholic beverage industry and also in the marketing, distribution and production of its concentrated syrup. With the brand...
