Essay: Marketing Management's Importance In Business Organizations." (70 Characters)

Defining Organizational Goals

Marketing management is an important concept that is important for defining the organizational objectives. In order to gain competency, it is evident for the business organization to take care of each and every aspect in the organization. It is important aspect that is helping an organization i dealing with multiple issues. For a business Organization it is evident to develop effective organizational policies (Wilson, Zeithaml, Bitner and Gremler, 2012). These policies are important for developing a competitive advantage. Marketing management implements effective tools that are important from the point of view of gaining competitive advantage. This will be helpful in managing the organizational goals. The strategic organizational policies are infact vital from the point of view of developing better organizational strategy (Jobber and Ellis-Chadwick, 2012). These strategies are important for developing concrete organizational goals and gaining effective objectives that are necessary for defining organizational objectives. It is suggested to the business organizations to derive an effective business strategy that is important for forming sustainable goals. The marketing managers have to define concrete objectives that are necessary for attaining definite results. Multinational business organizations are deploying effective marketing strategies which are important for the growth. While deriving the organizational objectives, it is evident to manage the objectives by aligning the different organizational policies. Marketing management is based on conducting market research which is based on the external factors. These factors are important for deriving effective organizational policies and defining rational objectives. The marketing objectives form to be an important part in deriving the corporate mission and vision (Lovelock, 2011). The success of an organization largely depends upon selecting a correct digital technology. Digital technology is a new age tool that is been used by the business organizations irrespective of their size. Both small and large sized business organization are implementing an effective business strategy. This allow in managing the miscellaneous transactions in an effective way (Peter and Donnelly, 2011).

The corporate mission and vision is the organizational objective helping in gaining long term sustainable goals.  The corporate mission and vision is important to develop effective strategies in order to manage the organizational strength.  The corporate mission is important enough for deploying business functions in order to meet the objectives in meeting direct objective. The corporate mission and objective is necessary in dealing with the consequent objective and meeting the consequent goals. It is evident enough for the business organization to deal with the distinguish aspect that help in managing the organizational goals in the most appropriate way. It is therefore necessary for managing the appropriate functions. It is important for arranging a better mission in order to arrange functions.  The corporate mission and vision statement are

Strategic Organizational Policies

Important from the point of view of getting awareness about different aspects related to an organization (Linoff and Berry, 2011).

For example:  Pepsico’s main goal is to be the world's best consumer product organization concentrated on advantageous sustenance’s and refreshments.  They look forward to create budgetary prizes to financial specialists as to develop and improve workers, business accomplices and the groups in which they work. What's more, in all that they do, everything at PepsiCo is very much attached to the genuineness, reasonableness and respectability.” the company has very well incorporated the corporate goal in order to adopt the accuracy. It is a well-defined strategy that allows an individual to gain adequacy in developing long term plans (Gummesson, 2011). This is important enough for gaining accuracy and developing the marketing concept in an adequate way.  It is therefore necessary in order to establish an effective market plan. This planning process is important enough to gain appropriate results. Large size companies are incorporating an effective business strategy in order to implement a better marketing opportunity. It is therefore necessary for guaranteeing an effective growth in business. It is therefore important for the business organizations to develop an effective marketing strategy keeping in mind the long term organizational goal. This will in return help in achieving better prospect. It is important enough for the business organization to deal with the effective marketing strategy in order to gain organizational goal. It is therefore important enough for developing concrete market strategy. It is necessary for aligning organisational needs with the growing market opportunities.  It is evident from the point of view of developing better opportunities in order to deal with the issues (Jain and Haley, 2009).

Toyota has a vision to draw in and accomplish clients with high-esteemed automobiles administrations and has the most fulfilling proprietorship across the world. On the other hand Toyota has a vision to be regarded as the best auto organization.

Each and every company has very well incorporated in order to gain competent results. This is very much necessary for the business organization in order to deal with the concrete business goals. It is necessary for managing sustainable results in order to manage development. The marketing management requires an effective policy development and allocation of resources. It is necessary for gaining effectiveness in order to gain better opportunity in order to carry out the pursuits. This is necessary of implementing the necessary policies according to the business (Hollensen, 2015).

Marketing Objectives and Corporate Mission

Digital technology is an important aspect related with the marketing. It is mostly used by the business organization in order to manage the brand marketing. This is often important for an organization to use an effective marketing strategy that will help in assuring effective results. This is necessary enough for gaining better results and arranging effectiveness at work. In order to manage, marketing and development, it is necessary to figure out an effective process in order to manage the activities in the most formal way. This is necessary for an organization in order to gain effective results and developing primitive solutions. There is a need to develop effective policies that let an organization to gain competent results. It is only possible through use of digital technology. It is possible that the business organization will be able to gain a competitive advantage through implementation of digital technology. It is an important tool that is used to gain competency in the field marketing (Frank-Martin and Peattie, 2009). It is necessary from the point of Advertising Director/CMO/Brand Chief taking care of an organization's inventive picture, arranging public exhibitions, handouts and official statements. As the internet is expanding, this part has turned out to be an important base for the business organization. This developing part of innovation in promoting is helping in gaining an effective brand position in the market. It is therefore important for the large sized business organizations to find out effective marketing strategies in order to gain concrete role (De Mooij, 2013).

Digital technology has gained an effective place in the market. Large sized business organizations are more concerned about the digital market strategy. These strategies are important enough to deal with the organizational issues. While developing the strategies for the organization, it is important to develop an effective digital market strategy in order to get effective results. The marketing strategies are important enough to deal with the consequent issues (De Mooij, 2010). This will enable an effective growth with a primary focused towards gaining multiple prospects. It is evident for the business organizations to develop effective networks in order to deal with the issues. This is important from the point of view of gaining effectiveness. It is necessary for developing an effective market strategy that will allow in aligning the organizational goals with the long term sustainability. It is evident that the digital marketing tools are important enough to deal with the organizational goals. It is mandatory from the point of gaining competency by delivering effective results. This is important from the point of view of gaining adequate results in order to generate market strategy (Czinkota and Ronkainen, 2013).

Digital Technology in Marketing

For Example :Coca Cola is effectively using digital marketing strategy to gain competency in order to attract more customers.  It is important enough to develop a better digital marketing strategy in order to manage an effective role. It is therefore, necessary for business organization to launch an effective business strategy that will allow in gaining effective results while competing against other. In this way, it is possible to manage the brand promotion for improving sales. It is evident from the point of view of gaining advantage on a long run where the priority is to develop product effectiveness through better market strategy (Wilson, Jones, Miller and Pentecost, 2009).

Companies are using social media website like Facebook, Instagram to promote their products. Digital technology has reached to a level where both small and large sized business organizations require a platform to present their talent. It is important enough for the business organization to promote their product through the social media platform and to use it efficiently. This will however help in increasing the distribution channel and attaining effectiveness. This will however help in improving the business effectives that will allow in managing business requirements. It is evident from the point of view of gaining results in order to manage organizational goals. This is necessary enough to gain competitive advantage and to direct the organization towards goals. It is evident from the research that the digital technology is important enough for the business in order to deal with the issues (Rosenbloom, 2012). It is therefore necessary for arranging effective goals that will eventually help in managing the business function in order to arrange the market goal with the organizational goal. It is necessary for the business to evaluate an effective market strategy that will allow in gaining competent result. It is necessary for managing the result in a proper way by arranging the necessity of business for gaining effective goals. It is therefore necessary for managing the organizational capacity that will help in arranging business function in an effective way. With the plenitude of information now accessible on site utilization, website improvement, and online networking SEO activity and pay-per-click battles the kind of advertiser required to augment the advantage. In other ways it is important of the majority of the digital marketing in a specialized way (Lee and Kotler, 2011).

In any case, making the additional position inside an assembling or circulation organization is regularly a test. Unless, Google or Apple, one can showcase spending plan isn't as vast as one want it to be. Real internet works with customers to separate the information into significant investigation and proposals which can help the customary head of advertising make a greater amount of the innovations that are accessible. A solid web accomplice can enable one to explore through the information and concentrate on the regions that can give one the best short, medium and long haul picks up (Chaffey and Ellis-Chadwick, 2016).

Effective Market Strategy

Marketing research techniques have developed during recent years all over the world. There is no company that does not use market research to promote their business one way or the other. Many companies are still failing to use market research tool in an efficient way. It is therefore used in it different way so that the individual can develop competency (Strauss, 2016).

Many managers see marketing research as a fact finding operation. This process eventually requires designing a questionnaire, choosing a sample, conducting interviews, and report results in order to make a decision. When fact finding fails, limited usefulness of marketing research should be taken under consideration (Armstrong, et al 2011).

Some managers view marketing research as a clerical work and treat it as an insignificant activity. Some of the business organization hires less competent marketing researchers which on other hand creates unimpressive results. This results in ineffective results against marketing research.

For Example: A company while entering into an international market use market research tool. Company conducts a thorough market research in order to make necessary growth.  The business organization has to find out an appropriate way to conduct market research while entering market.  Tesco while entering international market conduct the research in order to understand the need of the brand. For the reason a trial is conducted to survive the chances of failure. It is hence necessary for gaining competent result and valuing the business activity in an appropriate way (Kotler, 2012). This is evident from the point of gaining accurate knowledge about the business activity. Marketing research tools are important enough to gain better results. These results are important for managing business functions and aligning the activities in the most appropriate way.  The research need to be done in order to compare the actual facts and standard facts. Competitor tends to compare the results in order to manage business activity. It is significant from the point of view of dealing with the ineffectiveness that can result in incompetency. This is necessary for gaining better business results and organizing the functions in the appropriate way (Boone and Kurtz, 2013).

This is important for the business organization to develop effective marketing strategies in order to gain competent results. This will often help in gaining competent results. It is necessary for developing better organizational goals and organising objectives according to the customers. In this way, it is possible for the organization to manage the consistent goals and working accordingly. It is advisable for gaining better insight in order to arrange organizational objectives as per the individual needs.  Marketing policies are well-defined which are based on individual requirements. The structure of the business buying process therefore defines the organizational strength.  This is important from the point of view of balancing needs. This is definite for gaining effective organizational goals and developing process according to business requirement. It is largely based on Balancing customer and competitor orientations. In this way, it is possible for the business organization to deal with the appropriate aspect related to the organization.  The individual behavior segmentation is valid for targeting audiences.  Marketing in real sense is more than what it is considered. It is about dealing with the different aspect that is necessary for dealing business activities. It is evident for dealing in the basic issues that might hinder the organization. In a well-developed organization marketing function is carried as a more distinct function that helps in dealing with the distinct issue.  This is important for dealing with the segmentation for targeting audiences.

Conclusion

 To conclude, marketing management is one of the effective tools that are important from the point of view of gaining competitive advantage. It is necessary for managing the business activities and arranging organizational functions in order to gain competency. There is a necessity to manage the business functions in order to attain effectiveness. This will help in managing the business activities in order to attain better results. For gaining better results, it is necessary for managing organizational goals. These goals are important enough to deal with the business function while meeting distinct objectives. This will be helpful in managing the organizational goals. The strategic organizational policies are infact vital from the point of view of developing better organizational strategy. For the purpose of gaining an effective accuracy and definite purpose, it is a well accepted fact to manage the all time organizational purpose through the process of marketing research. This is very well evident from the point of view of gaining better objectives.

References

Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2011. Marketing: an introduction (Vol. 10). NJ: Pearson.

Boone, L.E. and Kurtz, D.L., 2013. Contemporary marketing. Cengage learning.

Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Pearson.

Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning.

De Mooij, M., 2013. Global marketing and advertising: Understanding cultural paradoxes. Sage Publications.

De Mooij, M., 2010. Consumer behavior and culture: Consequences for global marketing and advertising. Sage.

Frank-Martin, B. and Peattie, K.J., 2009. Sustainability marketing: A global perspective. Wiley.

Gummesson, E., 2011. Total relationship marketing. Routledge.

Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.

Jain, S.C. and Haley, G.T., 2009. Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985..

Jobber, D. and Ellis-Chadwick, F., 2012. Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education.

Kotler, P., 2012. Kotler on marketing. Simon and Schuster.

Lee, N.R. and Kotler, P., 2011. Social marketing: Influencing behaviors for good. Sage.

Linoff, G.S. and Berry, M.J., 2011. Data mining techniques: for marketing, sales, and customer relationship management. John Wiley & Sons.

Lovelock, C., 2011. Services Marketing, 7/e. Pearson Education India.

Peter, J.P. and Donnelly, J.H., 2011. Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC.

Rosenbloom, B., 2012. Marketing channels. Cengage Learning.

Strauss, J., 2016. E-marketing. Routledge.

Wilson, A., Zeithaml, V.A., Bitner, M.J. and Grimier, D.D., 2012. Services marketing: Integrating customer focus across the firm. McGraw Hill.

Wilson, A.M., Jones, R., Miller, K. and Pentecost, R., 2009. Marketing research: An integrated approach. Pearson Australia.