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Video in Business Today

Discuss About The Global Business Scenario Impact Of Video?

In the global business scenario the impact of video has left innumerable influence for enhancing the business process in the international market. The advancement of video conference has rendered many people for working together even if they are sitting at different geographical market. Video as a media has enhanced the workplace communication rapidly. From human resource managers to the project managers every single person has received positive impact after the emergence of video media. Human resource management do not have to meet the applicants for maintaining their recruitment procedure. As a result, people belonging to different geographical area are able to be the part of business organization. Automatically the rate of diversity is getting raised. On the other hand, unified communication solution is the most effective ways of allowing a particular organization in combining video conference along with voice over internet protocol. This particular advancement of technology has become a bridge between the two persons belonging to different geographical corners. This particular study has provided an in-depth overview about the impact of view as a media of communication in order to enhance the current business market. The study has highlighted current scenario on how various business organizations belonging to the different industries are successful enough expanding their business after using video media as their primary vehicles.

As per global media report, Video is the most recognizable medias among 12 popular media vehicles all over the World (Pradeep, Knight & Gurumoorthy, 2012). 50% of the global organizations have concentrated to sue video as their biggest media platform in order to expand their entire business process (Phalen & Ducey, 2012). In comparison to the Global scenario, Bulgaria is not well developed in using video for business enhancement. The business market size of this particular city is not very much high. The rate of international customers of the business organizations of Bulgaria is low. Jussila, Kärkkäinen & Leino (2012) stated that the success of business in current era is highly dependent on the way of communication. In order to reach the doorstep of people business promotion is highly important. International customers show their interest in purchasing a particular product or service only when this product has gained immense reputation. Therefore, video promotion in now a day has become very much popular for promoting the brands in global market. With the help of video promotion both the customers and the marketing executives can get a scope to promote their business directly. Target customers get an immediate feedback from the marketing executives (Kurz et al., 2014). This particular form of promotion has enhanced the business scope and opportunity rapidly. Even five years ago, business experts were not very much concerned about video promotion. Marketing managers liked to use electronic media as well as print media for circulating their brands in different geographical market. In this kind of situation, brands intended to be restricted within a specific geographical boundary. The emergence of video in promotion for the business enhancement has rendered enough scope and opportunity in dragging the attention of customers.

The Role of Internet in the Consumption of Video

Jang et al. (2013) opined that video as a media of communication is not only effective for the business promotion. It has enhanced the scope of employees. Business experts in earlier had to recruit employees being dependent on the regional talents. The current scenario is completely different. Human resource managers with the help of view conference are compatible enough in hiring a new employee who belongs to other geographical sector. As a result, people belonging to different geographical boundaries and attitudes are flexible enough for being the part of any organization. Project managers even are successful enough in communicating with the others with the help of video conference (Laroche, Habibi & Richard, 2013). In addition, with the help of video conference along with voice over internet protocol people service providers can communicate with the clients directly. The individuals do not have to struggle in communicating with each other after the emergence of video media. The communication between the service providers as well as service users has become very much effective after the emergence of video media.

In the present media scenario the importance of social media leaves major significance. Large number of business organizations has spread their entire wings of business with the help of social media. Lim et al. (2012) stated that business experts with the help of video communication are successful enough in maintaining one way communication. The marketing executives are not very much successful in interacting with the people by using video as medium of communication. On the other hand, the role of social media is undeniable. With the help of social media platform target customers get the scope of sharing their views regarding brand or service process. As a result, an effective communication has been conducted between the service providers and the service users in social media platform.

It is undeniable the business expansion or brand promotion can never be successful without the assistance of internet. Maintaining video conference, voice over protocol, social media communication is possible only when internet accessibility is there. People belonging to different geographical markets would able to make an effective communication only when internet communication plays a major impact (Cunningham,2012). At the same time, it is undeniable that large number of business organizations fails to run their entire business process successfully due to the lack of proper internet operation. Employees working within the organization fail to operate the internet feasibility properly due to the lack of technological skill and operating competency. As a result, employees cannot handle sudden technology crisis happening at the workplace. This kind of business scenario has become a major hurdle for maintaining entire wings.

Copyright in the Digital Age

In the previous era business executives did not have enough scope and opportunity in communicating with the international customers. Marketing executives could never place their brand beyond going the regional market( Lavanya & Ramachandran, 2013). In this kind of situation, entire business process has become very much restricted within regional market. The emergence of internet has rendered an evolutionary change in the overall business scenario.

After the entrance of digital media within the entire business industry large number of piracy and plagiarism activities is also happening in day to day life. Copy writers intend to plagiarize the content without any information. As a result, consumers intend to show a negative impression on the overall business industry as well as products. At the same time, business industry is getting affected day by day due to the misuse of content. It has been observed that content writers intend to put adultery while developing the content that is unethical for broadcast. Therefore, the copyright infringement act has rendered a major restriction on the overall marketing sector (Rayburn & Hoch, 2012). Every business organization while publishing and promoting their brand has to maintain copyright act. At the same time brand managers should develop the content in such a way that people belonging to different attitudes and backgrounds can easily understand the content. Copy writers should not focus on any gender or cultural biasness. Every culture and region should be treated with equal respect and dignity (Vartanova, 2013). People belonging to different geographical market can be flexible in going though the advertising campaign. After the implementation of copyright act the customers have started to receive non-plagiarized campaign I the global business scenario. 

It is undeniable that emergence of video promotion as well as video conference has rendered a revolutionary change in the overall business process of numerous organizations belonging to different industries. In order to make an effective video conference successful the flexibility of hardware is undeniable. The users need to have a proper headphone to maintain an effective communication. On the other hand, in order to operate the entire process of technology the importance of hardware is undeniable. On the other hand, after collecting information the business expert has to put the data in proper place (Barczyk & Duncan, 2012). Therefore, while maintaining data the role of software is highly significant. With the help of data record the entire performance level of the employees can be measured. At the same time, the current needs and demands of the customers can also be recorded by maintaining a proper database.

It has often been observed that due to the lack of proper technology operation the necessary data and information are getting removed. A proper technology user should know the systematic method of file format and scanning in order to keep the internal memory up to date. Employees within the business organization do not maintain file format. As a result, relevant data get removed frequently. The entire process of business loses its systematic flow due to these expected happenings. In addition, business organizations have to face challenges in payment issues as well. While running the business employers fail to pay the bill of internet systematically. Technological barrier becomes one of the most significant issues for hampering the entire process of business (Gensler et al., 2013). At the same time, it is undeniable that employees due to the lack of proper training have to face innumerable barriers in using the advancement of technology especially while making video conference.

(Referred to appendix about the rate of social network users from 2011 to 2015)

Conclusion:

The study has focused to make an in-depth analysis about the impact of video as one of the most effective media of communication. Different eminent scholars have provided their own opinion regarding the impact of video in enhancing business performance level in the global market. It is undeniable that emergence of video has made the entire business process more communicative. People belonging to different geographical boundaries are successful enough in interacting with each other with the help of advancement of technology.

Project managers can control the entire team with the help of video conference. Human resource managers get the flexibility of hiring employees from various geographical locations with the help of audio-visual interview process. Marketing manages can reach the doorstep of customers with the help of video campaign through different social media platform. Therefore, the impact of video as a media is business expansion of undeniable. Therefore, employees can be provided proper training and development session so that they can be accustomed with the advancement of technology.

Reference List:

Barczyk, C. C., & Duncan, D. G. (2012). Social networking media: An approach for the teaching of international business. Journal of Teaching in International Business, 23(2), 98-122.

Cunningham, S. (2012). Emergent innovation through the coevolution of informal and formal media economies. Television & New Media, 13(5), 415-430.

Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242-256.

Jang, H. J., Sim, J., Lee, Y., & Kwon, O. (2013). Deep sentiment analysis: Mining the causality between personality-value-attitude for analyzing business ads in social media. Expert Systems with applications, 40(18), 7492-7503.

Jussila, J. J., Kärkkäinen, H., & Leino, M. (2012). Learning from and with customers with social media: A model for social customer learning. International Journal of Management, Knowledge and Learning, 1(1), 5-25.

Kurz, T., Güntner, G., Damjanovic, V., Schaffert, S., & Fernandez, M. (2014). Semantic enhancement for media asset management systems. Multimedia tools and applications, 70(2), 949-975.

Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), 76-82.

Lavanya, R., & Ramachandran, V. (2013). Cloud based video on demand model with performance enhancement. Malaysian Journal of Computer Science, 24(2).

Lim, S., Cha, S. Y., Park, C., Lee, I., & Kim, J. (2012). Getting closer and experiencing together: Antecedents and consequences of psychological distance in social media-enhanced real-time streaming video. Computers in Human Behavior, 28(4), 1365-1378.

Phalen, P. F., & Ducey, R. V. (2012). Audience behavior in the multi-screen “video-verse”. International Journal on Media Management, 14(2), 141-156.

Pradeep, A., Knight, R. T., & Gurumoorthy, R. (2012). U.S. Patent No. 8,270,814. Washington, DC: U.S. Patent and Trademark Office.

Rayburn, D., & Hoch, M. (2012). The business of streaming and digital media. CRC Press.

Vartanova, E. L. (2013). The media and the individual: economic and psychological interrelations. Psychology in Russia: State of the art, 6(1).

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