Get Instant Help From 5000+ Experts For
question

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing:Proofread your work by experts and improve grade at Lowest cost

And Improve Your Grades
myassignmenthelp.com
loader
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!
Free Quote
wave

Write a global marketing plan for Amul based on the opportunity identified

Australia has a huge demand for chocolate, Amul an Indian based company wants to expand its operations in to the Australian market

Market Potentiality in Australia

In the current business scenario, it is important for the contemporary business organizations in having the flexibility of operating in the foreign locations also. This is due to the reason that it is unviable for the contemporary business organizations to only depend on the domestic market in the current competitive scenario. Thus, more organizations are searching for potential markets in the foreign locations for their products and trying to enhance their global positions (Akaka, Vargo & Lusch, 2013). This is helping them in increasing their brand value in the global market as well as increasing the sales volume. However, it is also important to have the proper understanding of the local market trends and patterns prior to the entry in the particular market. This will ensure that the international marketing strategy of a particular organization will be well aligned to that of the target market characteristics (Samiee, Chabowski & Hult, 2015).

In the recent time, a major trend being identified of maximum number of global business from the emerging economies. This is mainly due to the rapid development of economy of the developing countries. Amul is the leading milk and milk products manufacturers from India and having their presence across the world. They are founded in 1948 as a milk cooperative and currently they are having more than 3.6 million dairy producers as their suppliers (Amul.com, 2018). In addition, they are having wide varieties of dairy products such as different chocolate variants, ice cream and cheeses. However, they are proposing their chocolate brands for foreign market operations due to the reason profit ratio from the chocolates is more compared to other products (Palsule-Desai, Tirupati & Chandra, 2013). Hence, for their foreign market operations, it is important to identify a potential country for investment.

Australia is one of the major countries where Amul is still not having their presence. However, they will have huge market potentiality there due to the reason that it is identified that chocolate market in Australia will grow at the rate of 7 percent till 2023 (confectionerynews.com, 2018). This growth is mainly driven by the high demand for dairy based products. It is also identified that milk chocolate is the largest revenue generator in the Australian scenario and Amul is having wide variety of milk chocolates. Australia is having huge number of immigrants from South Asian regions, which will be an added advantage for Amul in operating in Australia (confectionerynews.com, 2018). This report will discuss about the marketing approach of Amul in doing business in Australia on basis of a few assumptions. In addition, this report will also discuss about the target market strategy in Australia along with the marketing mix strategies. The implementation plan for the marketing strategy will also be discussed and evaluated in this report. 

Marketing Objectives for Amul

This international marketing plan will be based on a few assumptions, which will include:

  • Amul is having their business objective for global expansion.
  • Amul is having the flexibility and market adaptation strategy to tap the foreign markets.
  • Amul is having the expertise in terms of capital and infrastructural support for the foreign market operations.
  • Analysis and evaluation to be done in this report will provide only the overall view and not exact estimates.

SWOT analysis

Strengths

· Amul is having favorable brand equity in their existing markets. This will help them to push their sales in the new markets (Jhunjhunwala, 2014).

· Amul is a billion dollar brand and this is having the access to larger financial sources (Prasad & Satsangi, 2013).

· High diversity of products will help them to tap different customer segments in the further stage.

· They are already having presence in different foreign markets. Thus, they will not find difficult to operate in Australia.

Weaknesses

· Amul is not having manufacturing facilities in any foreign locations. Thus, they are entirely depended on exporting (Gandhi, 2014).

· Having lower brand value compared to global chocolate brands such as Mars in the international market.

· Sourcing milk in cooperative basis will be difficult to implement in foreign locations (Nisa, 2015).

Opportunities

· Chocolate market of Australia is estimated to increase in the next few years.

· Diversified product portfolio of Amul will also ensure to tap the growing opportunities in different other markets (Deepak, 2014).

· Amul is having the opportunity of position itself as a social media by uplifting the social economy by means of cooperation (Khare, 2014).

Threats

· Emergence of new Australia based competitors will pose threat to Amul (Llamas & Jomo, 2018).

· Emergence of economic recession will further create challenge for Amul in their foreign business.

· Rapid change in the taste and preference pattern of the customers will pose threat for Amul to change their product strategy.

The two major marketing objectives for Amul being identified are the launching a new product line in the new market and penetrating in the new market further. Both these marketing objectives are being designed in accordance to the goal of effective market presence in Australia (Chang, Hu & Hong, 2013). The following sections will discuss about both these objectives using the SMART concept.

Launching a new product 

Launching a new product is the most critical in developing the foreign business. This is due to the reason that market oriented products should be introduced for the particular foreign market to meet the local taste and preference pattern (Gruner, Homburg & Lukas, 2014). In this case, Amul should launch new brand of milk chocolates including some chocolates with fruit blends and flavor. This is due to the reason that fruit blended chocolates are popular in the Australian market.

  • Specific: It is estimated that the new product line to be launched in Australia will contribute 5 percent of the total revenue of Amul in the first year.
  • Measurable: It will be measured by the determination of market coverage of the new products in the Australian market.
  • Attainable: Demand for chocolates is on rise in the Australian market.
  • Realistic: Amul is having their presence in India for more than 50 years and have few years of experience of operating in the foreign markets.
  • Timeframe: It is targeted that this objective will be achieved in the next 1 year.

New market penetration (Australia)

Market penetration is also important for the foreign business operations for Amul. This is due to the reason that the more will be the extent of market penetration for them, the more will be the market potentiality for the new products (Grilli & Murtinu, 2014). It is targeted that 10 percent of the Australian market will be covered in the first year.

  • Specific: The target market will be covered by about 10 percent. This portion will ensure the viability for Amul in the initial stage.
  • Measurable: The performance will be measured by calculating brand visibility and distribution in different locations of Australia.
  • Attainable: Australian market is having enough business scope for the new brands in the chocolate and confectionary sector.
  • Realistic: Amul is having the experience of initiating foreign business in different countries already.
  • Timeframe: It is targeted that 10 percent of the Australian market will be achieved within the 1 year.

Identification of target market is important in the international marketing plan. This is due to the reason that Amul will target a particular customer segment and will cater to their respective expectations. Thus, effective identification of the target market will help Amul in having the proper understanding of the taste and preference pattern of the target customers. This will help Amul to design their product strategy accordingly (Aghdaie & Alimardani, 2015). The major value proposition of Amul in targeting the customers will be the wholly milk based chocolates without the use of any chemicals and artificial agents. This will help in positioning themselves as a more organic alternative to the conventional substitutes. However, it is also important for them to segregate the target customers in the basis of different traits, which will be discussed in the following sections. 

Target customers 

Variables

Characteristics

Demographic

· Age groups between 7 and 20 will be targeted. This is due to the facts that younger aged customers will be more preferable towards the chocolate products. In addition, the elderly age groups will be targeted as the secondary target group for further market penetration (Azar, 2014).

· Customers across different price levels will be targeted by diverse offerings of Amul.

· Both male and female will be targeted.

Behavioral

· Customers searching for quality and chemical free chocolates at affordable price will be targeted.

· Expecting sweeter taste from the chocolates compared to the dark ones.

· Frequent customers will be more targeted over the single time users (Bunduchi, 2013).

Psychographic

· Preferences for chocolate products without having health issues.

· More preferable for the milk chocolates.

· Value for money seeking customers.

Geographic

· In the initial stage, Tier I cities of Australia will be targeted for gaining the infrastructural advantages (Chakrabarti & Mitchell, 2013).

· Areas with having major South Asian immigrants.

· Urban settings for the customers.

Target geography

Determination of the target geography is also important as the target customers due to the reason that it helps in identifying the trends and patterns of the target markets. In this report target geography analysis of Australia is being done on the basis of secondary research. However, it is preferable that primary research will help more effectively in determining the local market trend (Clark, Li & Shepherd, 2018). It is identified that Australia is one of most populous countries in the world and it is rapidly increasing in the recent time. This denotes that Amul is having favorable market opportunities in doing business in Australia. This coupled with the above identification of increasing opportunities for the chocolate industry is further proving the viability of doing business in Australia. However, it should also be noted that Australia is already having a good number of global and national chocolate brands operating. Thus, it may get difficult for Amul to get the desired foothold in the new market (Shipley et al., 2013).

Target Market Strategy

Market entry strategy 

Based on the above analysis of the business potentiality in Australia and competencies of Amul, it is recommended that they should initiate direct exporting strategy in the initial stage and licensing technique in the following period. This is due to the reason that Amul is already having experience of direct exporting to different countries (Gubik & Karajz, 2014). Thus, it will be beneficial for them if they follow the known route in the initial stage of operation in the Australian market. In addition, initiation of the direct exporting model in the initial stage will help Amul to have lower level of risk of investment and they will be able to determine the market opportunity for their products In the Australian market prior to further investment. Direct exporting will also enable Amul to reduce the cost of intermediaries in the entire process and can offer their products at most competitive prices (Bernard, Grazzi & Tomasi, 2015).

It is also suggested that in the further stage of Australian operation of Amul, licensing strategy should be initiated. This refers to the strategy of appointing a local partner for the manufacturing purposes. This will help Amul to have the local manufacturing facility in Australia without having the requirement of huge investments (Laufs & Schwens, 2014). Furthermore, Amul will be able to reduce their product cost by localizing the manufacturing components and offering more customized products according to the local market trend and preference pattern. Thus, Amul will have their physical presence and manufacturing facilities in the Australian region.

Determination of the marketing mix strategies is important for Amul due to the reason that the effective implementation of the elements of marketing mix will help them to have holistic approach of marketing approach. The following sections will discuss about the 4 elements of marketing mix in accordance to the indentified business factors of doing business in Australia.

Product 

Amul is recommended that they should have diverse product offerings in doing business in Australia. This is due to the reason Australia is having different customer segments with preferences for different kind of chocolates. Thus, offering diverse flavors and variants will help them to target the major customer segments. These variants will include dark chocolates to milk chocolates. In addition, it is also recommended that the market adaptation strategy should also be followed by them over product standardization (Wei, Samiee & Lee, 2014). This is due to the reason taste and preference pattern of the Australian customers are different to that of the Indian customers. Hence, the products should be developed in accordance to the local market preferences. On the other hand, it is also recommended that Amul should not introduce end products rather than they should also have complementary products such as chocolate sauce also (Dubuisson-Quellier, 2013). This will help them to enhance the utility of their product portfolio and increasing the target customers.

Recommendations

Price 

Pricing decision is also important in the marketing mix strategy due to the reason that it will determine the attractiveness of the product to the customers along with justifying the value proposition. It is recommended that Amul should initiate market penetration pricing strategy in their Australian operation. This is due to the reason that initiation of the market penetration pricing strategy will help Amul to cover the maximum market portions and have more sales volume. In the initial stage of operation, it is important for Amul to have the maximum market exposure and penetration, which can be made possible by the initiation of the market penetration pricing strategy (Danziger, Hadar & Morwitz, 214). On the other hand, it should also be noted that there are number of premium chocolate brands operating in the Australian market and market scope is also low. Amul is also established as a mass market brand in India and other foreign markets. Thus, premium pricing strategy will not be effective for the business approach of Amul.

Place

Place determines the distribution strategy of the business organizations and the extent to which the products are made available in the market. It is recommended that Amul should follow extensive distribution strategy for their chocolate products due to the reason that this strategy will made their products available in major market regions. Extensive distribution strategy refers to the process of making the products available to maximum outlets as possible. Thus, this strategy will ensure that Amul is having maximum market visibility for their chocolates in the Australian market. On the other hand, it should be noted that Amul will have mass market products and thus exclusive distribution strategy will not be effective enough for them (Zenti et al., 2014). Extensive distribution strategy will also ensure that customers will have the access to the chocolates of Amul across different stores variants ranging from hyper market to convenience stores. On the other hand, online medium will also be used by Amul in their distribution strategy. This will include availability of the products of Amul in the online marketplaces. It will help Amul to have lower intensity of geographical barriers and can virtually cover the entire Australian region. 

Promotion 

It is recommended that Amul should initiate the Omni Channel promotional strategy in their business. This will include introduction of both online and offline based promotional activities. In case of the offline promotional mediums, print and television media will be used to target the maximum sets of customers. It is also recommended that Amul should have market adaptation strategy for their television commercials. This is due to the reason that if the cultural aspects of the Australian customers can be effectively maintained in the television commercial, then the brand recall value for Amul will be more. In terms of the online promotional activities, social media marketing will be extensively used to determine the change in the local market trends and patterns. Initiation of the social media marketing strategy will also ensure that Amul will be able to identify the feedbacks of the customers regarding their products (Cook, 2014). The promotional strategy of Amul should also include the sales promotion, which will enable the potential customers to have the experience about the new products being launched in the Australian market. Initiation of the Omni Channel promotional strategy will help Amul to have the holistic approach.

Determination of market positioning is also important for Amul due to the reason that competition is high in the Australian market and it is the unique positioning of them among all the competitors that will help in gaining competitiveness. It is recommended that Amul should position their chocolates as affordable alternatives to the premium organic and chemical free chocolates. It is identified that majority of the competitors are offering same quality at the same price points and thus offering more value at same price point will help Amul to have unique positioning in the market. It is suggested that Amul should position their brand as a value for money with providing the maximum value to the customers at the particular price points (Mitani, 2014). It is identified that in the Australian market, majority of the premium chocolate brands are offering larger variants and not the mass market manufacturers. This can also be a source of gaining competitive advantages for Amul due to the reason that Amul should position their products as more variants in the market with affordable price.

It is earlier discussed that Amul operates on the basis of cooperative in sourcing their raw materials. Thus, if the same strategy can be implemented in the Australian region also, then it will beneficial for them to position their products as a purely Australian made product. In Australia, products with having the advantages of Australian made and grown are having more preferences among the customers. Thus, this can also act as another positioning factor for Amul. It is stated that the positioning statement of Amul in Australia will be “Affordable quality”. This denotes that the products of Amul will be positioned as quality products in affordable price.

In the global marketing plan, implementation plan is important to design the activities for effective implementation of the discussed strategies. This will include setting the timeline for implementing different activities, calculating budget and reporting approach. 

Timeline

Timeline for implementation plan for Amul is discussed in this report for the 12 months period. This is due to the reason that marketing objectives discussed in this report are stated for 1 year.

Budget 

The budgetary considerations for Amul will include different elements such as investment in developing new products and developing the infrastructural requirements for the new market development. The considerations for promotional activities are also being included in the budget for Amul.

Task Name

Duration

Start

Finish

Resource Names

Cost

Market entry implementation plan

410 days

Mon 11/26/18

Fri 6/19/20

$1,653,600.00

1.0 Market definition

65 days

Mon 11/26/18

Fri 2/22/19

$134,000.00

1.1 Examining the market for target consumers

30 days

Mon 11/26/18

Fri 1/4/19

Marketing team

$60,000.00

1.2 Examine research gap

10 days

Mon 1/7/19

Fri 1/18/19

Marketing team ,Project Manager

$26,000.00

1.3 Draft the findings

15 days

Mon 1/21/19

Fri 2/8/19

Marketing team

$30,000.00

1.4 Discuss with the stakeholders and make amendments

10 days

Mon 2/11/19

Fri 2/22/19

Project Board ,Project Manager

$18,000.00

1.5 Milestone 1: Market defined

0 days

Fri 2/22/19

Fri 2/22/19

$0.00

2.0 Perform market analysis

57 days

Mon 2/25/19

Tue 5/14/19

$392,000.00

2.1 Conduct analysis of the market economy , forecasted demand, potential entry barriers and competitors

25 days

Mon 2/25/19

Fri 3/29/19

Finance Team ,Technical team

$240,000.00

2.2 Record the findings in a draft

7 days

Mon 4/1/19

Tue 4/9/19

Finance Team ,Operations Team

$22,400.00

2.3 Stakeholders meeting

12 days

Wed 4/10/19

Thu 4/25/19

Finance Team ,Project Board ,Project Manager, Operations Team

$60,000.00

2.4 Strategic initiatives

10 days

Fri 4/26/19

Thu 5/9/19

Finance Team ,Marketing team ,Project Board ,Project Manager

$54,000.00

2.5 Draft the strategic initiative

3 days

Fri 5/10/19

Tue 5/14/19

Finance Team ,Marketing team ,Operations Team

$15,600.00

2.6 Milestone: Market analysis performed

0 days

Tue 5/14/19

Tue 5/14/19

$0.00

3.0 New market development

90 days

Wed 5/15/19

Tue 9/17/19

$164,000.00

3.1 Build logistics for export

40 days

Wed 5/15/19

Tue 7/9/19

Operations Team

$64,000.00

3.2 Brand marketing

20 days

Wed 7/10/19

Tue 8/6/19

$40,000.00

3.2.1 Creative development

20 days

Wed 7/10/19

Tue 8/6/19

Marketing team

$40,000.00

3.2.2 Media planning

30 days

Wed 8/7/19

Tue 9/17/19

Marketing team

$60,000.00

3.3 Milestone 3:New market developed

0 days

Tue 9/17/19

Tue 9/17/19

$0.00

4.0 Product marketing

64 days

Wed 9/18/19

Mon 12/16/19

$509,200.00

4.1 Test marketing

7 days

Wed 9/18/19

Thu 9/26/19

Marketing team

$14,000.00

4.2 Social media promotions

35 days

Fri 9/27/19

Thu 11/14/19

Marketing team ,Technical team

$350,000.00

4.3 Road shows and events

7 days

Fri 11/15/19

Mon 11/25/19

Marketing team ,Operations Team

$25,200.00

4.4 Feedback analysis

15 days

Tue 11/26/19

Mon 12/16/19

Technical team

$120,000.00

4.5 Milestone 4: Product analyzed

0 days

Mon 12/16/19

Mon 12/16/19

$0.00

5.0 Market research

67 days

Tue 12/17/19

Wed 3/18/20

$372,600.00

5.1 Conduct survey

30 days

Tue 12/17/19

Mon 1/27/20

Marketing team ,Human resource Team

$84,000.00

5.2 Analyze data

15 days

Tue 1/28/20

Mon 2/17/20

Technical team

$120,000.00

5.3 Draft the findings

5 days

Tue 2/18/20

Mon 2/24/20

Technical team

$40,000.00

5.4 Discuss with the stakeholders

7 days

Tue 2/25/20

Wed 3/4/20

Finance Team ,Human resource Team ,Marketing team ,Operations Team ,Project Board ,Project Manager,Technical team

$110,600.00

5.5 Develop suitable strategies

10 days

Thu 3/5/20

Wed 3/18/20

Project Board ,Project Manager

$18,000.00

5.6 Milestone 5: Market research completed

0 days

Wed 3/18/20

Wed 3/18/20

$0.00

6.0 Closure phase

67 days

Thu 3/19/20

Fri 6/19/20

$81,800.00

6.1 Product launch

7 days

Thu 3/19/20

Fri 3/27/20

Human resource Team ,Project Manager

$9,800.00

6.2 Analyse the performance

30 days

Mon 3/30/20

Fri 5/8/20

Project Manager

$18,000.00

6.3 Make changes if necessary

15 days

Mon 5/11/20

Fri 5/29/20

Project Board ,Project Manager

$27,000.00

6.4 Develop new strategies for further expansion

15 days

Mon 6/1/20

Fri 6/19/20

Project Board ,Project Manager

$27,000.00

6.5 Milestone 6: Project completed

0 days

Fri 6/19/20

Fri 6/19/20

$0.00

Evaluation process

A few key performance indicators will be used for measuring and evaluating the success of the marketing plan. These key performance indicators will be the rate of new customer acquisitions, rate of revenue generation, customer satisfaction level and financial position of the organization.

KPIs

Analysis

New customer  acquisitions

It will help in determining the effectiveness of the marketing plan in attracting new customers in the business.

Revenue generations

It will help to determine the increase in the revenue after the implementation of the marketing plan..

Customer satisfaction level

It will help to determine the level of satisfaction among the customers after considering their expectations in the marketing plan.

Financial position

It will help in determining the profitability of Amul from their Australian operation along with their viability.

Conclusion 

This report concludes that the major objectives for Amul in doing business in Australia is to launch a new product specifically for the Australian market and penetrate in the market. In addition, this report also identified the potential target segments for Amul in Australia. It is identified that younger age groups will be the primary target segments for them while the elderly customers will be their secondary target groups. The marketing mix strategies discussed in this report are in accordance to the marketing objectives and trends of target customers. All the major four elements are being discussed and strategies are being recommended to achieve the stated marketing objectives. This report also concluded that Amul should position their products as a more value for money in the Australian market and they should also position their products as mass market items. The implementation plan discussed in this report will help Amul effectively allocate funds in different marketing activities and evaluating the success of implementation. In the implementation plan, a few key performance indicators are being identified for Amul that should be implemented by them to determine the performance of the marketing plan. The budget estimated in this report is based on hypothetical data and it will provide a rough over view of the fund allocation. Thus, in the real world situation, changes may be identified in terms of value 

Reference

Aghdaie, M. H., & Alimardani, M. (2015). Target market selection based on market segment evaluation: a multiple attribute decision making approach. International Journal of Operational Research, 24(3), 262-278.

Akaka, M. A., Vargo, S. L., & Lusch, R. F. (2013). The complexity of context: A service ecosystems approach for international marketing. Journal of Marketing Research, 21(4), 1-20.

Amul.com. (2018). About Us - The Amul Model :: Amul - The Taste of India. Retrieved from https://www.amul.com/m/about-us

Azar, G. (2014). Food culture distance as a predictor of foreign market selection: the case of Swedish food exporters. Journal of Food Products Marketing, 20(1), 75-97.

Bernard, A. B., Grazzi, M., & Tomasi, C. (2015). Intermediaries in international trade: Products and destinations. Review of Economics and Statistics, 97(4), 916-920.

Bunduchi, R. (2013). Trust, partner selection and innovation outcome in collaborative new product development. Production planning & control, 24(2-3), 145-157.

Chakrabarti, A., & Mitchell, W. (2013). The persistent effect of geographic distance in acquisition target selection. Organization Science, 24(6), 1805-1826.

Chang, A. Y., Hu, K. J., & Hong, Y. L. (2013). An ISM-ANP approach to identifying key agile factors in launching a new product into mass production. International Journal of Production Research, 51(2), 582-597.

Clark, D. R., Li, D., & Shepherd, D. A. (2018). Country familiarity in the initial stage of foreign market selection. Journal of International Business Studies, 49(4), 442-472.

confectionerynews.com. (2018). Australian chocolate consumption on the rise, says Roy Morgan Research. Retrieved from https://www.confectionerynews.com/Article/2017/04/19/Australian-chocolate-consumption-on-the-rise-Roy-Morgan-Research

Cook, G. (2014). Customer experience in the omni-channel world and the challenges and opportunities this presents. Journal of Direct, Data and Digital Marketing Practice, 15(4), 262-266.

Danziger, S., Hadar, L., & Morwitz, V. G. (2014). Retailer pricing strategy and consumer choice under price uncertainty. Journal of Consumer Research, 41(3), 761-774.

Deepak, S. (2014). Assessment of agribusiness success models under co-operative and private sector-A case of Indian dairy industry. Indian Journal of Agricultural Marketing, 28(3).

Dubuisson-Quellier, S. (2013). A market mediation strategy: How social movements seek to change firms’ practices by promoting new principles of product valuation. Organization Studies, 34(5-6), 683-703.

Gandhi, V. P. (2014). Growth and Transformation of the Agribusiness Sector: Drivers, Models, and Challenges. Indian Journal of Agricultural Economics, 69(1).

Grilli, L., & Murtinu, S. (2014). New technology-based firms in Europe: market penetration, public venture capital, and timing of investment. Industrial and Corporate Change, 24(5), 1109-1148.

Gruner, R. L., Homburg, C., & Lukas, B. A. (2014). Firm-hosted online brand communities and new product success. Journal of the Academy of Marketing Science, 42(1), 29-48.

Gubik, A. S., & Karajz, S. (2014). The Choice of Foreign Market Entry Modes: The Role of Resources and Industrial Driving Forces. Entrepreneurial Business and Economics Review, 2(1), 49-63.

Jhunjhunwala, S. (2014). Intertwining CSR with strategy–the way ahead. Corporate Governance, 14(2), 211-219.

Khare, P. (2014). Innovation Process in Cooperatives: The Case of AMUL, India's Dairy Giant. In ICSB World Conference Proceedings (p. 1). International Council for Small Business (ICSB).

Laufs, K., & Schwens, C. (2014). Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda. International Business Review, 23(6), 1109-1126.

Llamas, F., & Jomo, K. S. (2018). Do Cooperatives Have Anything to Offer in Today’s World. Development, 1-6.

Mitani, H. (2014). Capital structure and competitive position in product market. International Review of Economics & Finance, 29, 358-371.

Nisa, S. (2015). Inter-firm differences in the sustainability business model: A study on select firms from agri-food and IT companies. IUP Journal of Business Strategy, 12(4).

Palsule-Desai, O. D., Tirupati, D., & Chandra, P. (2013). Stability issues in supply chain networks: Implications for coordination mechanisms. International Journal of Production Economics, 142(1), 179-193.

Prasad, R., & Satsangi, R. (2013). A Case Study of Amul Co operative in India in Relation To Organizational Design and Operational Efficiency. International Journal of Scientific & Engineering Research, 4(1), 1-9.

Samiee, S., Chabowski, B. R., & Hult, G. T. M. (2015). International relationship marketing: Intellectual foundations and avenues for further research. Journal of International Marketing, 23(4), 1-21.

Shipley, M. F., Johnson, M., Pointer, L., & Yankov, N. (2013). A fuzzy attractiveness of market entry (FAME) model for market selection decisions. journal of the Operational Research Society, 64(4), 597-610.

Wei, Y. S., Samiee, S., & Lee, R. P. (2014). The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market. Journal of the Academy of Marketing Science, 42(1), 49-70.

Zeriti, A., Robson, M. J., Spyropoulou, S., & Leonidou, C. N. (2014). Sustainable export marketing strategy fit and performance. Journal of International Marketing, 22(4), 44-66.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2019). Amul's Milk Chocolates: International Marketing Essay.. Retrieved from https://myassignmenthelp.com/free-samples/gsbs6041-marketing-objectives-of-amul-in-doing-business.

"Amul's Milk Chocolates: International Marketing Essay.." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/gsbs6041-marketing-objectives-of-amul-in-doing-business.

My Assignment Help (2019) Amul's Milk Chocolates: International Marketing Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/gsbs6041-marketing-objectives-of-amul-in-doing-business
[Accessed 20 July 2024].

My Assignment Help. 'Amul's Milk Chocolates: International Marketing Essay.' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/gsbs6041-marketing-objectives-of-amul-in-doing-business> accessed 20 July 2024.

My Assignment Help. Amul's Milk Chocolates: International Marketing Essay. [Internet]. My Assignment Help. 2019 [cited 20 July 2024]. Available from: https://myassignmenthelp.com/free-samples/gsbs6041-marketing-objectives-of-amul-in-doing-business.

Get instant help from 5000+ experts for
question

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing: Proofread your work by experts and improve grade at Lowest cost

loader
250 words
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Plagiarism checker
Verify originality of an essay
essay
Generate unique essays in a jiffy
Plagiarism checker
Cite sources with ease
support
Whatsapp
callback
sales
sales chat
Whatsapp
callback
sales chat
close