The Role Of IT In Telstra: Needs, Uses, And Risks - An Essay.

1) Does your chosen business need IT?

2) Why IT is important for business survival?

3) What is required to apply IT into your chosen business? (I.e. cost, planning, designing, equipment, installation, training, etc…)

4) How does your chosen business use IT? (internally such as employees, and externally such as customers, suppliers)

5) What benefits and advantages does IT bring to your chosen business? (I.e. revenue, flexibility, reduces cost, etc….)

6) What type of risks does IT bring to your chosen business? (i.e. security, privacy, confidentiality)

7) How can your chosen business maintain and monitor IT?

Need of IT in Telstra

Rapid growth of information and communication technology allows enterprises to implement the applications of IT. It has crucial role to fulfil current demands of the customers as well as update technology with all possible benefits in the organization. Applications of information technology allows the organizations to do paperless jobs as well as depending on digital databases. The enterprise can easily store data and keep data safely for the purposes to securing databases. On contrary, risks can be generated for using IT in the business of Telstra that are discussed in the preset report. Moreover, needs of IT in business of the organization and its uses are explained in the present report.

Information technology and telecommunication are associated deeply with its constant evolvement in various industries (Kock 2014). It heightened the requirements in order to gain competitive advantages and stronger protection regarding intellectual property. Scopes are worked with wide range of business approaches by business research provider and telecom industry intelligence service in Australia in certain area of strategic profiles of the business research.

For a renowned telecom company like Telstra, it is crucial to deliver exhaustive customer along with competitive intelligence report as well as B2B market place reports for evaluation based on period (Kastalli and Van Looy 2013). Various landscaping analysis and identification of license needed for the organization. It requires implication of IT in the business of particular organization. On the other hand, ranking for telecom industry require license analysis in order to fulfil demands with the help of technology. Hence, it becomes essential for the organization in adopting IT in the business.

It is not easy to imagine that there are various types of business that are not benefitted from digital revolution. Utilization of computers in order to record productivity as well as financial planning along with research on the technical issues is needed for development as well as deployment of IT applications in the organizations of telecom sector.  

Formula for getting success in the business organizations of telecom sector becomes simple (Kellermann and Jones 2013). It drives innovation through adopting information technology in the business. Hence, it needs to set up effective ideas as well as developing strategy for business in Telstra in order to survive in the market.

 Success of every business organizations is relied on some particular areas and factors like proper planning, suitable design, installation and training as well as cot analysis in the business (Österle 2013). Selecting appropriate technology as well as future vision assists to get accurate analysis for the particular organization. On the other hand, applications of IT in business of the organization can provide ample opportunities for analyzing particular data and plan for journey in business in Telstra. Adoption of IT in business of the enterprise acts vital role by offering various tools. These are able for solving complicated problems and plan for getting scalability in the business.  

Significance of IT for survival in business

Digital marketing has an important role as a tool that is used by Telstra in order to promote products and services of the enterprise to the global market sitting at office. However, cloud computing and modern communication allows developing global criteria, which can be able in managing virtual offices across the globe.

The organization utilizes IT in several methods such as making ease for the staff as well as fulfilling demands of customers as well as suppliers. Thus, speed and accuracy are major factors considered in order to make correct decision for business of Telstra. Every successful business organization in telecom industry such as Telstra requires going through market research process, which enables management of the business in order to make proper decision. Telstra can achieve efficient market research in various methods through online surveys, blogs as well as forums and internet (Nambisan 2013). The organization has started using big data, Google Analytics and Microsoft CRM Dynamics in order to have effective business.  These are useful and effective tools for extracting useful information, which has an impact on the procedure of decision making.  

In addition, marketing is a main department of business organization such as Telstra. Thus, it is required to manage marketing segment of the business organization that can enable by addressing target audience as well as observation to the trends along with requirements (El-Masr et al. 2015). Deploying IT can be useful to the particular organization for covering public relation and promotion as well as sales and advertising that subsequently impact on the process of development of the business.

Deploying IT in business of Telstra can have several benefits. In addition, it assists to develop effective process of decision making as well as marketing and progress in business of the organization. The development of Telstra can be achieved utilizing IT in the specific organization. Digital marketing as well as web marketing can be helpful to open global market for enterprises (Schryen 2013). However, search engine optimization and pay per click as well as discussion forum along with marketing in social media assists the organization in order to increase value of the brand of Telstra in the market as well as across the globe.

There is higher level of customer satisfaction for gaining the implementation of IT as the business strategy of the organization (Schwalbe 2015). It is a key factor to get success in the business, which cannot be achieved without having any types of real time procedure for the customer service. In addition, success of the organization depends on clear comprehension of the needs of the requirements of customers and trends as well as behaviour that has level of satisfaction.

Fields to apply IT in Telstra

Appropriate method of communication is the best tool that can be utilized for comprehending the demands and issues along with related solutions (Tong, Tak and Wong 2015). In this aspect, internet technology can be helpful to enable the employees of Telstra in order to communicate with a large number of customers in effective way. Moreover, implementation of technology in the organization assists to have effective resource management. It is considered as vital role in the business success (Telstra.com.au 2017).  However, it is tough to manage resources in manual process. Thus, using IT in the business of the enterprise by the staffs can assist in managing the resources efficiently. It enhances flexibility of Telstra by adopting of any situations. On contrary, comprehending the demands of customers buy effective method of communication can allow the organization in order to increase revenue of Telstra.  Moreover, deployment of IT application can minimize manual procedure. It helps the organization to minimize cost of the labour.

Various benefits for using IT are achieved in Telstra. However, the process brings some drawbacks in business of the organization. General threats for deploying IT in Telstra need be considered by the management of organization. Hardware as well as software failure such as power loss and corruption of data can occur for deployment of IT in Telstra (Telstra.com.au 2017). Moreover, various opportunities to entry can be disrupted for involving malware. These are designed for disrupting the operation in the system of the organization. In addition, viruses can affect data security as well as confidentiality of Telstra. In addition, errors generated by human for giving wrong processing of the data as well as careless disposal of the data can occur in the organization. These are considered as one of the major threats for Telstra. On the other hand, criminal IT threats are the general risks for implementing IT in the organization. The overreliance on monitoring the security software is disrupted in the particular service. The processes are considered as great risks for deploying IT in Telstra (Telstra.com.au, 2017). However, outpace security is a great security threat issue considered for business of the particular business organization.

It is significant to have appropriate maintenance of the applications of IT in business of the organization. Telstra takes some useful steps in order to maintain the particular system. The staffs of the organization has installed anti-virus for the purpose of securing the system. Development of network can follow proper protocol. It is required to ensure by the organization.  On the other hand, maintenance of IT includes software changes as well as hardware changes along with the network changes in the organization. Furthermore, software patches, fixes as well as cabling are included in the maintenance process of the organization (Telstra.com.au 2017).  Mandatory maintenance as well as monitoring of the system needs compromising with security of data in the organization. It elevates probability for having unexpected outage more than 5 %.  In addition, monitoring the cloud services is useful for the organization in order to minimize risks related to adoption of IT in business of Telstra.

Conclusion 

It concludes from the above discussion that present business organization is requiring adoption of the changes in order to obtain competitive advantages in the business. However, the industries are facing high level of threat of obsolescence. The online tools are used by the organization that offers real time responses from potential audiences. However, it ensures accuracy of data through minimizing risks of human errors. Deregulation along with host of regulation of the Government in the world has intensified with competition between players. In addition, it is required to consider all business related risks for implementing IT in the business.   

References

El-Masri, M., Orozco, J., Tarhini, A. and Tarhini, T., 2015. The Impact of IS-Business Alignment Practices on Organizational Choice of IS-Business Alignment Strategies. In PACIS (p. 215).

Kastalli, I.V. and Van Looy, B., 2013. Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance. Journal of Operations Management, 31(4), pp.169-180.

Kellermann, A.L. and Jones, S.S., 2013. What it will take to achieve the as-yet-unfulfilled promises of health information technology. Health Affairs, 32(1), pp.63-68.

Kock, N., 2014. Advanced mediating effects tests, multi-group analyses, and measurement model assessments in PLS-based SEM. International Journal of e-Collaboration (IJeC), 10(1), pp.1-13.

Nambisan, S., 2013. Information technology and product/service innovation: A brief assessment and some suggestions for future research. Journal of the Association for Information Systems, 14(4), p.215.

Österle, H., 2013. Business in the information age: heading for new processes. Springer Science & Business Media.

Schryen, G. (2013). Revisiting IS business value research: what we already know, what we still need to know, and how we can get there. European Journal of Information Systems, 22(2), 139-169.

Schwalbe, K. (2015). Information technology project management. Cengage Learning.

Telstra.com.au. (2017). Telstra - mobile phones, prepaid phones, broadband, internet, home phones, business phones. [online] Available at: https://www.telstra.com.au/ [Accessed 21 May 2017].

 Tong, C., Tak, W. I. W., and Wong, A. (2015). The Impact of knowledge sharing on the relationship between organizational culture and Job satisfaction: The perception of information communication and technology (ICT) practitioners in Hong Kong. International Journal of Human Resource Studies, 5(1), 19.