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MART301 Strategic Marketing Management

tag 0 Download 18 Pages / 4,342 Words tag 25-06-2021
  • Course Code: MART301
  • University: University Of Otago
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  • Country: New Zealand

Questions 

Read the case study base on Maruia Hot Springs and answer the following questions
 
1. Conduct a SWOT analysis on the given organization in order to identify and evaluate the importance of the impact of external and internal environments on the organization's strategic options.
 
2. Apply Porter's five Forces Model to determine how well the given organization can compete in the marketplace.  
 
3. Develop a vision statement and two  specific, SMART objectives that will help the given organization achieve its strategic vision and improve its marketing strategies.
 
4. Segment the market for the given organization into different segments using four segmentation methods and present your findings. 
 
5. Identify the target segments for the given organization and suggest a targeting strategy for • the chosen segments and support with justification.
 
6. Use the four elements of positioning to construct a "Positioning Statement". Explain how the given organization can apply market research to develop the defined positioning statement.
 
7. Propose, with reasons, the best possible marketing mix strategies, using the 7Ps, for the given organization's product/service.
 
8. Provide an action plan to implement the bat strategies of your choice. Your action plan should be focused on tasks involved to implement the strategy, the people who will be accountable for the tasks, the allocated budget for the tasks, the potential barriers to implementation, and time frame to complete the tasks so that the overall strategy can be implemented successfully. 
 
9. Develop two standards to monitor the given organization's performance and demonstrate two control tools to control the implementation process.
 
10. Identify one internal and one external key stakeholders and evaluate the importance of the role of these stakeholders in achieving the success of the given organization. Propose and justify two effective communication strategies to engage with these stakeholders.
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Total 18 pages

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My Assignment Help. (2021). Strategic Marketing Management. Retrieved from https://myassignmenthelp.com/free-samples/mart301-strategic-marketing-management/swot-analysis.html.

My Assignment Help (2021) Strategic Marketing Management [Online]. Available from: https://myassignmenthelp.com/free-samples/mart301-strategic-marketing-management/swot-analysis.html
[Accessed 29 September 2022].

My Assignment Help. 'Strategic Marketing Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mart301-strategic-marketing-management/swot-analysis.html> accessed 29 September 2022.

My Assignment Help. Strategic Marketing Management [Internet]. My Assignment Help. 2021 [cited 29 September 2022]. Available from: https://myassignmenthelp.com/free-samples/mart301-strategic-marketing-management/swot-analysis.html.


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