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Exploring Contemporary Marketing Issues Related To Consumer Behaviour In An Essay.

7 Pages / 1,543 Words Published On: 08-12-2020

In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. First, you are required to pick a product that falls into the category of fast-moving consumer goods (FMCG). You will be then required to create a 7-minute video, in which you must discuss and critically analyse your recent purchase of the chosen FMCG product based on the 5-step Consumer Decision Making Process.

Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you have moved through each of the steps. In your analysis, you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. Readings from Weeks 1-5 must also support your observations.

Your recording must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 1 to 5. More specifically:

  1. Identify and analyse the need and want that led to the purchase of the FMCG
  2. Examine internal and external sources of
  3. Evaluate alternatives and narrow down the attributes of the FMCG product that satisfy the need or
  4. Analyse available purchase
  5. Analyse post-purchase behaviour and

For those students who have limited experience in video making techniques, it is recommended to view the following online tutorials or visit our Academic Success Centre for further guidance and support.

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My Assignment Help. (2020). Exploring Contemporary Marketing Issues Related To Consumer Behaviour In An Essay.. Retrieved from https://myassignmenthelp.com/free-samples/mba404-consumer-behaviour/marketing-psychology.html.

"Exploring Contemporary Marketing Issues Related To Consumer Behaviour In An Essay.." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/mba404-consumer-behaviour/marketing-psychology.html.

My Assignment Help (2020) Exploring Contemporary Marketing Issues Related To Consumer Behaviour In An Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/mba404-consumer-behaviour/marketing-psychology.html
[Accessed 04 October 2023].

My Assignment Help. 'Exploring Contemporary Marketing Issues Related To Consumer Behaviour In An Essay.' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mba404-consumer-behaviour/marketing-psychology.html> accessed 04 October 2023.

My Assignment Help. Exploring Contemporary Marketing Issues Related To Consumer Behaviour In An Essay. [Internet]. My Assignment Help. 2020 [cited 04 October 2023]. Available from: https://myassignmenthelp.com/free-samples/mba404-consumer-behaviour/marketing-psychology.html.


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