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MGMT3006 Industry Project

tag 0 Download 41 Pages / 10,038 Words tag 13-07-2021
  • Course Code: MGMT3006
  • University: George Brown College
    icon is not sponsored or endorsed by this college or university

  • Country: Canada


Research on an American Home Construction company called (D.R.HORTON) and fill out the template by answering the questions.

1. Industry Overview

Evolution of the Industry

What is the evolution of the industry? What are the key milestones?

Current Industry Size

What is size of the industry such as revenue, number of customers, etc.? Use quantitative data looking back historically for 5 years, currently and in 2 years.  Present your findings in a format easy for the reader to understand such as graphs and figures.

Factors for Profit and Growth

How is revenue is generated in the industry?  What are the key costs associated with generating the revenue? What factors affect growth?

Industry Analysis

Conduct a Porter 5-Forces analysis and a macro PEST (or applicable variation) analysis.

Industry Conclusions

Based on your analysis above, what are the current and emerging opportunities and threats? What are your insights/conclusions about the industry that have emerged from your research and analysis?

2. Company Overview

Who is the company? What is the evolution of the company? What are the key milestones in their evolution?

Customer Profile

Who does the company sell to? What is the specific target market?  Describe the customer.  What is their demographic and economic, social, etc. profile? How does the customer use the product/service? What is their purchasing motivation, etc.? Back up your observations with quantitative and qualitative analysis. What is the firm’s value proposition?

Company Strategy

What are the company’s current strategies (corporate, business, functional, and international)? What are its growth strategies?

Financial Profile

What are the company’s key financial ratios? Select ratios relevant to the industry. What does the financial profile and ratios say about the company’s financial health/position?

Operating Model

What is their operating model? What are its resources, value drivers, and cost drivers? Consider using a value chain analysis

Company Conclusions

Based on your analysis above, what are your insights/conclusions about the company?  

3. Competitive Assessment

Competitor Industry Position

What is the position of the company in the industry relative to each other?  Consider market share, competitive positioning maps, target markets, etc.

Strategic and Operational Strengths and Weaknesses

What are the strengths and weakness of the company (relative to the other)? Consider the body of analysis including financial ratios, strategy effectiveness.

Competitive Conclusions

Based on your analysis above, what are your conclusions about how the company compete in the industry?

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Total 41 pages

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