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MGT2BET Business Ethics

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1. In your own words identify and briefly describe two major ethical issues from the article titled 'Enron Ethics (Or: Culture Matters more than Codes) (Sims and Brinkmann, 2003), and indicating why these issues are 'major' in your eyes.
2. Aristotle's Virtue Ethics: Watch the following YouTube video and answer the following questions 
httodiwww.voutube.com/watch?)nruPdUxkqqoa) How might we enact and develop virtuous traits? How does this theory compare to consequentialist and non-consequemialist theories?

3. In its CSR statement the food manufacturer Kellogg's states the following: Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today's business world and the challenges of a global society. Our founder, W.K. Kellogg, sought to 'invest my money in people'. That legacy continues to guide our company and our people. Social responsibility is a way of life at Kellogg. It means investing in and enriching our communities. It means encouraging employee volunteerism. But it means much more. Our commitment to being a good corporate citizen also includes: • Protecting our environment. 
  • Selling nutritious products and advocating healthy lifestyles.
  • Acting with integrity and adhering to the highest ethical standards.
  • Promoting diversity In our work force and partnering with diverse suppliers.
  • Ensuring a safe, healthy workplace. (http://w),wr.kelloggcompany.comisocialaspx?id56)
In 2001, the Food Commission, a British campaign group, tested 18 breakfast bars and found that they all had higher levels of sugar than nutritionists recommend for a healthy breakfast and 10 had higher fat levels. Among one of the worst tested was Kellogg's Coco Pops bar (BBC News, 23 October 2001, news.bbc.co.uk/2/hi/health/1613141.stm). Australian consumer magazine Choke reports that Kellogg's ECM bars should not be recommended as a regular lunch-box food since they have little dietary fibre and contain a harmful level of saturated fat

Do you think that Kellogg's CM statement is sincere, or is the company merely trying to convince stakeholders that it is o socially responsible company? Assess Kellogg's CM statement using Kantlon theory.
4. Fair trade can sometimes be grounded in the assumption that it helps to address slave labour and give fair returns to farmers. What other perspectives on fair trade could be considered? Do corporations have a responsibility to the global community? https://www.youtube.com/watch?v=9mgPEPBHAss 
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