The primary aim of this assignment is to explore your capaaty to analyse the marketng strategies and marketing processes of real organisations and determine their effectiveness It also aims to determine stir abiity to analyse such practical matters using early concepts (such as marketng intelligence, market segmentation and target marketing to name a faro examples: catered in The tormatrie weeks of the unit.
2. Theoretical analysis of the reasons for the ache•einent of this advantage.
Description of Pizza Hut
The report helps in analysis of the different evidences of the success which has been gained by the different organizations in the entire market. Marketing is essential in nature as this increases overall effectiveness of the organization as this will help them in competing in the entire market. The companies which are taken into consideration are Pizza Hut and Domino’s. Furthermore, this helps in creating trust between different kinds of individuals and this helps in increasing the overall reputation of the business as well.
Different marketing concepts which are analysed in an effective manner which includes:
Production Concept- The different consumers will favour such kinds of products which are highly available and affordable in the market. The company management mainly focuses on overall distribution and production efficiency (Bailey and Alexander 2017).
Product Concept- The product concept includes the purchase of different products and services which will be offered to the customers with effective quality along with affordable prices of the same (Bettis et al. 2015).
Marketing and Selling Concept- The aim is to build profitable relationships with the different customers along with increase productivity and sales of the company.
Pizza Hut is one of the largest American restaurant chain along with international franchise which was founded in the year 1958 by Dan and Frank Carney. The company is famous for the American and Italian cuisine menu which includes different kinds of pizzas and there are more than 16796 stores in the different places (Pizzahut,com, 2018).
Pizza Hut has gained huge success in the market by introducing the product development strategy which has helped the company in managing their popularity in comparison to the other competitors in the entire market. The success which has been done by Pizza Hut is regarding the reputation of the fresh meat along with vegetable toppings and the baked pizza which are being served to the customers in the market. With the help of Ansoff’s matrix, the company has been able to provide the diversification in the menu and this has helped Pizza Hut in managing and analysing the different preferences of the customers in an effective manner as well.
Domino’s is the American pizza restaurant which was founded in the year 1960 and the headquarter of the company is situated in Domino’s Farms Office Park in Michigan (Dominos.com.au, 2018). The founders of the company are James Monaghan and Tom Monaghan and the areas served by Domino’s is the entire worldwide and the main products which are being sold by Pizza hut are Pizza, Pasta, Chicken Wings and Submarine sandwiches. The number of employees in the organization are more than 14100 till the year 2017 and this has helped Domino’s in becoming successful in the entire market as well.
The success which has been gained by the Domino’s is the opening of more than 160 outlets in different parts of the world. The Ansoff’s matrix market penetration strategy has been applied by Domino’s which has helped them in managing the growth of the company in the market and this has become popular among the different customers in the entire market as well. With the implementation of the respective theory has helped Domino’s in managing the different kinds of preferences of the customers effectively (Bettis et al. 2015).
Description of Domino's
There are different success stories of Pizza Hut which has helped the company in becoming popular and expand their business operations in different parts of the world. Furthermore, this has been seen and analysed that the main focus of the company is to provide the customers with the best quality food along with best services to the customers.
It was seen in the respective article, Business News Philippines, (2018), it has been seen that the college students in all over the world has provided recognition to the food which are being prepared by Pizza Hut as the best.
Furthermore, the article Streetdirectory.com (2018) has revealed that the store has gained huge popularity in the entire market for the reputation which has been gained by the company. The company has the reputation of providing fresh vegetables tossed and the fresh kind of food along with the pizzas which are being provided to the customers are freshly baked as well.
The marketing related success which has been gained by Domino’s in the entire market is related to the market penetration strategy which has been adopted by them as to spread their presence in different parts of the world. Business Insider (2018) article has helped the company Domino’s in becoming successful in the entire market in which this has been seen that the profits of the company increased to more than 16% in the entire market and this has helped them in reaching the new heights in competitive market.
Furthermore, the Business Insider, (2018) has tried to highlight the facts in which this has been seen that Domino’s applied the market penetration strategy wherein this has opened more than 1800 stores in more than 10 countries in the past few years and this is one of the most effective strategies which has been applied by them in order to become more popular in the competitive market. Furthermore, the products were reinvented and the new recipe of the pizza preparation has been introduced by the Domino’s and innovated the different kinds of sandwiches and pastas along with side dishes.
There are different ways and processes through which the Pizza Hut has gained huge success in the entire market through which this has helped them in managing their popularity in an efficient manner (Bailey and Alexander 2015). With the help of customer centric marketing, this has helped Pizza Hut in becoming more popular in their different approaches of introducing various kinds of pizzas and this has created huge growth in the company as well (Baker and Saren 2015).
Furthermore, this has been seen that Pizza Hut has been successful in different ventures with the implementation of the Ansoff Matrix and this has helped them in being successful in introducing new products with best quality and this has helped the company in gaining competitive advantage (Peeroo, Samy and Jones 2015). This has been seen that Pizza Hut has introduced the fresh baked pizzas for the customers and this has helped the company in becoming popular in the different approaches to attract the customers in the entire market.
Evidence of Marketing Related Success for Pizza Hut
On the other hand, the Domino’s has tried to achieve the success in the different kinds of marketing activities with the help of the opening new stores across the world. This has been noticed and analysed that the company has opened new outlets in different countries such as for more than 160 stores across the world. This has been done by Domino’s as the company has been able to gain huge popularity in the market (Jaworski 2018).
Furthermore, this has helped the company in managing the different locations in different areas with implementation of diversification strategy. Additionally, this has been seen that the company is trying to improve the market penetration strategy by targeting huge number of customers in the market and gained huge popularity in terms of the other competitors in the entire market. The reinvented products which has been created by Domino’s has assisted them in managing the preferences of the customers in such a manner that has assisted them in providing inexpensive and affordable range of pizzas to the customers as well (Mollah 2014).
Furthermore, the growth of the company in the entire market has become huge success as this has helped Domino’s to become and gain competitive advantage in comparison to the other competitors in the market (Kumar 2015). From the entire analysis, this can be analyzed and identified that Domino’s and Pizza Hut tried to gain huge success in the market which has helped them in introducing the market growth and penetration strategies and this helped them in managing the entire popularity and gain success as well (Dibb and Simkin 2016).
Conclusion:
Therefore, this can be concluded that the marketing strategies which have been adopted by Pizza Hut and Domino’s have helped them in being more competitive in nature. Furthermore, this has helped the companies in identifying the different marketing related success factors which has been adopted by the company in being more successful in nature.
This has been observed that the companies tried to include the Ansoff’s matrix which has introduced different kinds of strategies and approaches which has helped them in managing the different kinds of development and this has assisted the companies in being more successful in the entire competitive market. Lastly, the marketing strategies which have been adopted by the company in managing the differences and gain more competitive advantage and the articles has helped in understanding the popularity and success factors of both the companies which has helped them in becoming popular.
References:
Bailey, A.R. and Alexander, A., 2017. Cadbury and the rise of the supermarket: innovation in marketing 1953–1975. Business History, pp.1-22.
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Bettis, R.A., Gambardella, A., Helfat, C. and Mitchell, W., 2015. Qualitative empirical research in strategic management. Strategic Management Journal, 36(5), pp.637-639.
Business Insider. 2018. Domino's Is Suddenly the World's Hottest Pizza Chain. [online] Available at: https://www.businessinsider.in/Dominos-Is-Suddenly-The-Worlds-Hottest-Pizza-Chain/articleshow/44920490.cms [Accessed 3 Aug. 2018].
Business News Philippines. 2018. Success Story: How 2 College Students Founded Pizza Hut - Business News Philippines. [online] Available at: https://www.businessnews.com.ph/success-story-how-2-college-students-founded-pizza-hut-20151125/ [Accessed 3 Aug. 2018].
Dibb, S. and Simkin, L., 2016. Market segmentation and segment strategy. Markefing theory: A student text, Sage, Los Angeles, pp.251-279.
Dominos.com.au. 2018. Domino's Corporate - Domino's Pizza. [online] Available at: https://www.dominos.com.au/inside-dominos/corporate [Accessed 3 Aug. 2018].
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Jaworski, B.J., 2018. Commentary: advancing marketing strategy in the marketing discipline and beyond. Journal of Marketing Management, 34(1-2), pp.63-70.
Kumar, V., 2015. Evolution of marketing as a discipline: What has happened and what to look out for. Journal of Marketing, 79(1), pp.1-9.
Mollah, A.S., 2014. The impact of relationship marketing on customer loyalty at Tesco Plc, UK. European Journal of Business and Management, 6(3), pp.21-55.
Peeroo, S., Samy, M. and Jones, B., 2015, December. Customer engagement manifestations on Facebook pages of Tesco and Walmart. In Computing, Communication and Security (ICCCS), 2015 International Conference on (pp. 1-8). IEEE.
Pizzahut,com, 2018. [online] Available at: https://www.pizzahut.com/international [Accessed 3 Aug. 2018].
Streetdirectory.com 2018. success story of Pizza Hut - Google Search. [online] Available at: https://www.google.co.in/search?q=success+story+of+Pizza+Hut&oq=success+story+of+Pizza+Hut+&aqs=chrome.69i57j69i60l3j35i39l2.32476j0j7&sourceid=chrome&ie=UTF-8 [Accessed 3 Aug. 2018].
