Samsung's Redesign Essay For Battery Safety.

“Australia has the highest mobile phone penetration in the world. In light of Samsung’s “exploding battery” crisis, the company suffered a drastic decrease in its Australian market share. Samsung has deployed a “Commitment to Quality” IMC Campaign that has been proven to be ineffective. You are required to cross-examine this campaign and redesign the intended message for the Australian market.”

Testing Methods to Ensure Battery Safety

The redesign campaign is done by the Samsung Company for the mobile battery explodes which has been making down the market of the Samsung globally. In the campaign different types of positive test is done on the for making a battery so that the customer get relaxation about the products so that the belief may come back to the customer about the company that get give a good revenue to the company..

Due to the exploding of Samsung mobile battery a redesign campaign is done to get the Australian mobile market as it was before this incident (Samsung, 2017). The campaign is done to show the Samsung mobile lovers about the test of the battery through which it can be clear to the buyer that it is now safety to use the mobile as it was before. The strategy that was taken by the campaign management are:

It’s essential to begin with extra than recurrent testing of battery, with overcharging tests, nail rupture tests and thrilling temperature pressure tests.

Visually review each battery below the guideline of consistent and detached criteria.

To understand the intimate of the battery for any irregularities.

Disassemble the battery to measure its general quality, with the battery tab lagging and welding.

To plaid for any alteration in voltage through the manufacturing progression from component side by side to complete.

Samsung's Marketing Strategies to Target its Audience

The batteries feel a large scale clearing and charging experiment.

To safeguard there is not any opportunity of leak of the battery constituent and whole device.

Intensive pretend accelerated customer usage scenarios.

Samsung wants to cover the smartphone and mobile market and at present on of the best leading mobile company throughout the global. Present product of the company comprises almost any imaginable mobile or smartphone. For that the present position of the Samsung Company mobile is the leader of the market in smartphone or mobile market (Mahmud, 2015). The company arise with new ideas and gave focused on customer creative to establish an image of strong brand in the world market. The Samsung company main focus is to make handsets mobile with almost unique and most amazing designs for the purpose of buyer’s expectation.

The campaign is done on the Samsung mobile battery explode by the Samsung Company to show to the customer that the incident that has been taken place before was an unexpected accident for the company and the following experiment that is done on the campaign to show lively to the customer that the company is taken a several steps of laboratory test or through technical method to make free from the hazards and provide the customer a good problem free mobile so that the buyer can buy it without any problems.

The main purpose of these campaign is to target the buyer as it was before to make up the revenue scale of the company. The target of the company is very high range to the customers. The usual of the target is to the customer age group from the age of 20 to 50 and as long the person have the ability to purchase the product that has been placed in the market. The target customer is obtained by the test on battery to grow customer for the coming years. The test on the battery need to be shown clearly so the target customer can be relief and have believe on the company.

Regaining Customer Trust

The customers has the actively negative feelings about the Samsung products. This happens typical for two or three reasons, either the company products are notoriously which is of poor quality or there is a problem about the corporate image. If the company produces poor quality product the customer wants to improve the quality of the products (Baumgartner, 2017). The incidents which occur takes most of the customer away from the company products. Beside the negative point few customer who are not gone through this problem shows the positive behavior about the company they think that it is one of the good manufacturing company in the world.

The company feels and thinks many things about the target audience. The company want a good reputation from the target customers. Managing and identifying the need of the segment of the customer to determine the critical on the types of communication that is spent by every group(Customer targeting, 2017). The typical new customer want to be educated and welcome to the range of service and products of the company that need to be think by the customers. Similarly the risking placing customers of switching allegiances might have competitors that will be well served in some sort of intervention retention though others stays devoted to the company to the forces of competitive that should rewarded with loyalty message.

The target audience is the readership and audience which is intended to the advertisement, publication and on other message of the products of the company. In advertising and marketing of the company there is a group of customer which is particular within the predetermined of target audience which is identified as a recipients and targets for the advertisement message which need to be though by the target audience. The business must understand and identify the target audience in their campaign of marketing that is successful. The target audience should need to be focus on the campaign that is done by the Samsung Company so that the customers give more concentration on its products so the company can earn good revenue.

The Samsung Company marketing strategy campaign which is successful depends on the ability of the target market or to the specific audience (Customer targeting, 2017). The Samsung smartphone manufacturing company cannot identify the smartphone user easily. This may be some starting point which is great. But the marketing campaign which is effective will need to dig little deeper and make focus on the most leads that is qualified to the company target audience.

References

Baumgartner, J. (2017). Innovation Has Feelings. [online] Available at: https://www.creativejeffrey.com/creative/innovation_has_feelings.php?topic=creative [Accessed 29 May 2017].

Customer targeting. (2017). On strategy. [online] Available at: https://onstrategyhq.com/resources/customer-targeting/ [Accessed 29 May 2017].

Mahmud, S. (2015). Brand Positioning of Samsung Mobile. [online] Available at: https://sumaiyamahmud.blogspot.in/ [Accessed 29 May 2017].

Samsung. (2017). Committed to quality. [online] Available at: https://www.samsung.com/us/explore/committed-to-quality/ [Accessed 29 May 2017].