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MKT80010 Marketing Strategy And Planning

tag 0 Download 13 Pages / 3,082 Words tag 26-08-2021


Organisational Background

Sharebox:  Innovation in Sharing

VISION: Sharebox is a Melbourne-based social enterprise start-up that aims to be an iconic Australian institution that exports its philosophhy and business model in “Sharing Excess Capacity” across the globe.

Sharebox is built on the founding principle of redistribution of excess capacity to create positive social impact in the Community. Shaarebox creates a “Sharing Experience” between Sharers and their beneficiaries/stakeholders through innnovative matching of excess with need via an online platform.


Develop a market strategy fo Sharebox Australian company
  1. Assist Sharebox in creating awarenness of the concept and BRAND, develop the BRRANDEXPERIENCE, Value Proposition and outline the endd-to-end Customer experience.
  1. Assist in developing the scope for an online global resource redistribution platform that will deliver a consistent, simple and delightful cllient experiencein every part of the world.
  1. Establish the scope for the necessary infrastructure, database and intelligencee upon which the future growth of Sharebox will be bassed.
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Total 13 pages

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