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MKTG3000 Strategic Marketing Management

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  • Course Code: MKTG3000
  • University: The University Of Newcastle
  • Country: Australia

Question:

Task:

Your responsibility is to produce a Marketing Strategy Plan for a new Pandora Bangle: ENGRAVING BANGLE – The new collection name will be “Be different - make it yours”

Pandora is a well-known jewelry company for its charms. Now the management has decided to launch a new product with a simple design but it comes along with engraving services. The segmentation is mainly focusing on youngers, regardless of gender, who love simple yet customized stuffs. The engraving services will be done within 7 days after the day of purchases.

                                                     

  • The product / business – identify the mission of the business and provide a viable value proposition or positioning statement (objective)– should be clearly outlined, articulate and demonstrating thorough understanding.
  • Situation analysis (Singapore market only) – well researched assessment of the competitive environment including the industry’s five competitive forces, critical success factors, direct and indirect competitors
  • Market analysis –well researched identification of the target market, including the size and potential of the market, the unmet needs of the target market, wants and needs the product serves – should be well defined, analysed and explained. Apply to a SWOT analysis and marketing objectives
  • Marketing strategy – statement of the overall marketing strategy, thorough discussion of the marketing mix elements and how these will be tailored to your marketing objectives

Note: Font: 12 point type, single line spacing, 2.5cm border all round

Creativity:

The sky’s the limit. You are at liberty to develop brands, logos, product ranges, service strategies, sales launches, public relations and promotions events, pricing strategies, distribution networks, mass media strategies, social media strategies and communication and creative concepts.

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[Accessed 27 January 2021].

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My Assignment Help. Strategic Marketing Management [Internet]. My Assignment Help. 2020 [cited 27 January 2021]. Available from: https://myassignmenthelp.com/free-samples/mktg3000-strategic-marketing-management/product-and-business.html.


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