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Critical essay on the topic 'advantage and disadvantage of social media marketing' supporting advantage and one paragraph about disadvantage at the last. 4 paragraph discussion of advantage 1 discussion of disadvantage

Cost-effectiveness of Social Media Marketing

Social media marketing

There are various advantage and disadvantage of social media marketing. According to Vinerean (2017), it has been seen that in the present scenario, it is important to focus on considering the social media marketing so that it can be easy to promote the services and products of the company. In this paper the focus is given on advantage and disadvantage of the social media marketing which is important to be considered so that company can achieve growth in the high level of competition.

One advantage is related with cost effectiveness According to Alharbie, (2015), It has been seen that it is one of the advantage of social media marketing which is cost effective. There are many popular social media channel which are free of cost and also it can be easy to interact with the target audience. Through social media marketing the promotion of the products can be done in low price. It is the benefit that can help to reach the unlimited target audience apart from the tools related to traditional marketing. The promotion can be done with the entire cost effectiveness. It has been examined that social media marketing caters a big audience.  Through this the large audience can be gathered in less cost like it has been seen that cost can be incurred less at the promoting the products of the company.

                                                             

                                                                                Source: (Alharbie, 2015).

This can also help to focus on the exposure of the activities of the company and it has been seen that through this the company can easily achieve growth in the high level of competition prevailing in the market. By focusing on social media marketing it has been seen that it can be simple to reach the people without having any limitation related to age and social status. In the present scenario, there are many companies who are promoting their products by posting on social media sites like Facebook and Twitter. It is one of the best advantages in context to social media marketing and through this companies can easily achieve growth in the competitive market (Ashley and Tuten, 2015).

Ability to Reach a Large Audience

 According to Tsai, (2011), the next advantage is related to quick response. It has been seen that social media marketing is one of the best source which is considered as the fastest source through which the business can easily promote the services and products of the company. This is also considered as the effective source through which the information can be shared to the audience. By focusing on synchronizing the overall website of the users it has been seen that users can focus on the automatic updates or the overall information which is recent.  Also through social media platform it can be easy for the customers to gather the quick response which is beneficial in maintaining the overall image of the company. There are many companies who are focusing on maintaining the overall satisfaction level of the customers by soling the queries of the customers through social media platform.  If customers post any queries on the social media platform it has been seen that it can be simple to gather the quick response which is one of the best source to enhance the level of customer satisfaction. When companies post the products or the services it has been seen that there are many queries which take place and it is important for the company to give quick response so that it can be easy to achieve growth in the high level of competition prevailing in the market. So, one of the advantages is related to the quick response which can be given by the company to the customers and also it focuses on maximizing the overall level of satisfaction of the customers (Chang, Yu and Lu, 2015).

It has been seen that through social media marketing it has been seen that it is easy for the company to interact with the target audience.  Also, social media platform is considered as the best platform which can help to enhance the overall interaction of the target audience. It is considered as the major part of the company and through this it has been investigated that long term relationship can be maintained with the followers so that business can flourish and achieve success in the market. This can be effectively done with the help of the social media and it is analyzed that the company can enhance relation with the customers with the help of the social media platform. It can help to enhance the overall level of the engagement of the customers with the companies. It also offers the great platform to the company to maintain the good customer base as it can help to maintain the relation with the customers (Whiting and Deshpande,  2014).

Quick Response Rate

The next advantage is related with the effective customer service. It has been seen that through social media marketing the company’s focus on maintaining the overall customer service. The customer service can be offered in the effective manner which helps the company to attain the large market share in an effective manner. It has also been seen that with the help of social media marketing it can be simple for the customers to enhance the interaction with the companies and also it helps to offer feedback in context to the overall brand of the company. It can be simple for the customers to give feedback to the employees that also maintain their overall level of satisfaction towards the activities or services of the company. Through this it can be simple to give suggestions and also views related to the products of the business (Constantinides,  2014). It has also been seen that social learning theory is the concept which is linked with the overall behavioral patterns and also with the customer behavior (Kelly et al., 2015).  According to Evans, (2008), encourage discussion between parents and children. It has been seen that social media marketing helps to enhance the overall discussion between the parents and children. It is one of the effective sources that can help to maintain understanding between the both

 According to (Swani et al., 2017), It has been seen that social media marketing is one of the method in which it has been seen that it is a time consuming process. Also there are many users who focus on spending more time on the social media websites so that it can be simple to attract more customers towards the product of the company.  There are many digital market users who spend approximately 6 hours on the social media marketing. It has been seen that every company cannot achieve success by social media marketing and it is not possible for the companies to execute the overall activities of the company. Also through social media marketing it cannot be simple for the company to achieve success until the executive is not done in a proper manner. Also, the drawback is related to the time consumption which takes place through social media marketing. It is also considered as one of the disadvantage in which it has been seen that through social media marketing it cannot be easy to access the type of audience. It can also attract the audience who can be good or bad.  This is also considered as the dangerous for the audience as there are spammers and also trolls which can impact the people. The negative impact can be seen on the overall image of the company just because if spammers are involved in the workplace. Also there are many trolls made by the people for the companies which can also affect the entire image of the company (Tuten and Solomon, 2017).

Opportunities to Interact and Offer Effective Customer Service

 According to Dwivedi, Kapoor and Chen (2015), the information which is posted on the social media sites can get viral and also it can affect the image of the company. If any negative feedback is given by the customers then it has been seen that negative affect can be seen on the overall image of the company.  The results which are achieved can be negative as there is no control over the information which is on the social media platform.  So, the data can also be used against the company and it also affects the overall growth of the company. It has been seen that it can be considered to criticize the company and it directly affect the overall image of the company in the high level of competitive market. So, companies can also feel insecure as company does not have control over the activities of the people and any post can be given by any people between the people.

So, it has been concluded that social media marketing should be maintained and it is important for the company to take into consideration this aspect so that it can be simple to promote the entire activities of the company. The negative factors related to social media marketing should be reduced so that it can be simple for the company to accomplish the entire goals and objectives of the company. So, the company should focus on considering the social media marketing so that it can also be easy to promote the products and services in the market.

References:

Alharbie, A., 2015. Business growth thru social media marketing. International Journal of Innovation and Applied Studies, 13(4), p.873.

Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), pp.15-27.

Chang, Y.T., Yu, H. and Lu, H.P., 2015. Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), pp.777-782.

Constantinides, E., 2014. Foundations of social media marketing. Procedia-Social and behavioral sciences, 148(5), pp.40-57.

Dwivedi, Y.K., Kapoor, K.K. and Chen, H., 2015. Social media marketing and advertising. The Marketing Review, 15(3), pp.289-309.

Evans, W.D., 2008. Social marketing campaigns and children's media use. The Future of Children, pp.181-203.

Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70(6), pp.118-126.

Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.

Schulze, C., Schöler, L. and Skiera, B., 2015. Customizing social media marketing. MIT Sloan Management Review, 56(2), p.8.

Swani, K., Milne, G.R., Brown, B.P., Assaf, A.G. and Donthu, N., 2017. What messages to post? Evaluating the popularity of social media communications in business versus consumer markets. Industrial Marketing Management, 62(5), pp.77-87.

Tsai, W.H.S., 2011. How minority consumers use targeted advertising as pathways to self-empowerment. Journal of Advertising, 40(3), pp.85-98.

Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.

Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1),pp.5.

Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a Necessity. Journal of Applied Business & Economics, 16(5),p.23.

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