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Write a report of no more than 750 words that focuses on the business opportunities that the proposed e-commerce service could provide. Your report should:

  • Indicate how the LJO e-commerce service could help to increase overall sales and revenue by attracting new customers from a wide geographic region.
  • Consider the potential benefits of ensuring that the new e-commerce site can be used effectively by users of mobile devices such as smartphones and tablets.
  • Identify and briefly describe FIVE (5) key factors to consider when optimising an e commerce site for mobile usage (you should use the Internet for research purposes to assist in identifying these factors).

Produce a report of no more than 500 words that focuses on the marketing channels that could be used by LJO to promote the new e-commerce service. Your report should:

  • Describe the potential role of email in the online marketing activities.
  • Consider the role of social media in the online marketing activities.
  • Identify and describe one other potential marketing channel that could be used, giving the reasons for your choice.

In addition, the report should explain how the brand of the existing ‘Luxury Jewellery’ high street store could, potentially, add value to the overall brand and image of the new LJO  e-commerce site.

Your report should also identify TWO (2) potential problems if the marketing campaigns for the online (LJO) and offline (Luxury Jewellery) retail activities are not closely coordinated.

Compile a report of no more that considers the levels of service that will be provided to LJO customers, ensuring that such levels maintain the excellent reputation for customer service that the ‘Luxury Jewellery’ high street store has developed over the past few years. Your report should:

  • Briefly describe THREE (3) ways in which high levels of support and service could be provided to online customers.
  • Explain the importance of maintaining sufficiently high levels of stock to meet customer demand.
  • Outline how effective links with suppliers of jewellery items can help to streamline the ordering and delivery processes and ensure that inventory levels are neither under- or over-stocked.

Using the internet for research purposes, write a briefing document report that explains the importance of the following features when selecting appropriate online auction software for the LJO e-commerce site:

  • User management
  • User search tools
  • Customised branding and layout
  • Integrated payment processing

Put together a report of that focuses upon what you believe arethe THREE (3) key objectives of the LJO e-commerce site, together with your reasons for selecting these specific objectives.

In addition, you should specify how the success of these objectives will be measured as part of a post-implementation audit.

Task 1

This report is based on the impacts of e-commerce websites on the traditional businesses. In the modern times, the impact of e-commerce websites would be helpful for gaining a broader base of customers and also generating a higher amount of revenue.

Increase of overall sales and revenue

The e-commerce services of Luxury Jewellery Online (LJO) would be helpful for increasing the revenue of the businesses. This would help in attracting a broader customer base based on a wide geographic region. The ways in which the e-commerce sales of the organisation would grow are:

  • Targeting of existing customers is an innovative technique for making purchases on a website (Turban et al., 2017). The targeting of customers would be helpful for the identification of the potential customers who would be able to purchase products from their website. This would be helpful for the genration of much more revenue for the business.

  • Trusted icons should be embedded within the website. This would gain the attention of the customers as they would feel secure when they would use the website. Cyber security is one of the main concern in the recent times. The e-business organization should realize the importance of the concerns of the people and thus should take necessary steps in order to make adjustments (Cao & Li, 2015).

  • Using of photos, user reviews and different essential testimonials should be included in order to show the proof of the concept. Different reviews of the people should be included within the website, which would help other customers in understanding the necessary factors related to purchasing any product.

The potential benefits of ensuring that the e-commerce site could be effectively used by users of mobile devices are:

  • Different shoppers would prefer e-commerce applications as compared to desktop browsers.

  • Mobile commerce help in boosting the loyalty of the customers. Based on different scenarios, the mobile application users would return to the store within 30 days when compared to shoppers who would access the website within a mobile browser (Ström, Vendel & Bredican, 2014).

  • Mobile application would have much reduced form of response time. This would help in faster loading of web pages within an application. The applications would retrieve data at a much faster rate.

The different key factors based on optimising an e-commerce website based on mobile usage are:

  • Faster Load Times for some content. This would help in benefiting the users by enabling faster visibility of several products (Wang et al., 2013).

  • The images contained within websites should be properly loaded within the application. The images should be compressed at a proper format in order to make them properly visible to different mobile users (Cao & Li, 2015).

  • The e-commerce applications should have a proper responsive design in order to offer better user experience. This would help in offering better user experience based on interaction within the application (Turban et al., 2017).

  • Different social login services such as Twitter, Google or Facebook and payment solutions such as PayPal could be helpful for the improvement of the shopping experience of the mobile e-commerce user (Aichner & Jacob, 2015).

  • Mobile optimization based on the mobile devices of the users could help in providing better form of user experience. An augmented reality feature could be implemented within the mobile application that would help in supporting the users based on their choice of purchases (Seckler et al., 2015).

Conclusion

Based on the discussion from the report, it could be concluded that the e-commerce service would be able to provide different forms of business opportunities towards the organisation. This service would be helpful for attraction of new customers and thus gaining high revenue.  

In the recent times, the different marketing channels could majorly help for the promotion of LJO e-commerce service. Different forms of services such as email, social media and others would help in the promotion of such kind of services.

The potential role of email in the activities based on online marketing are:

  • The role of email within online marketing would be scalable (Srinivasan, Rutz & Pauwels, 2016).

  • Email would help in improvising segmentation and personalization.

  • The success of the campaign could be measured with the aid of web analytics software.

The role of social media within the online marketing activities are:

  • Management of reputation of the online presence of the brand. This would help in directly communicating with the customers regarding any form of suggestions, query or complaints (Rettie, Burchell & Barnham, 2014).

  • Social media would also help in staying ahead in the competition. This would also help in catching of potential customers and thus beating them within the competition.

  • This would also help in building and maintaining new relationships. Social media would also help in providing accurate information about the potential customers (Nusair, Bilgihan & Okumus, 2013).

One of the other potential marketing channel that could be suitable for the online e-commerce platform of LJO is Search Engine Optimisation (SEO). The primary reasons of the choice of SEO for the online marketing activities of LJO are:

  • Proper use of SEO would be helpful for the identification of potential customers. This technique would help in reaching out to a broader base of customers (Shih, Chen & Chen, 2013).

  • SEO would be helpful for attracting volumes of traffic that would have high quality. The only cost that would be incurred is based on the hiring of a SEO professional.

  • SEO would also promise such kinds of results that could be measurable, cost-effective and long lasting. The impacts of SEO cannot be stopped as investors would pay for their advertisement and thus the traffic would continue (Kritzinger & Weideman, 2013).

Based on the new designing of the e-commerce website of LJO, it could be discussed that the existing Luxury Jewellery could prove as the backbone to the e-commerce website. People could purchase products from their retail store. They could also look for products from the e-commerce website, which would be sent to the customers directly from the store (Cao & Li, 2015).  

The potential problems that could arise if the marketing campaigns based on online and offline retail activities of LJO are not coordinated are:

  • As most of the products in the online retail store would be supplied by the offline retail store, hence a lack in the proper form of coordination would bring difficulties for the customer. This could be based on purchasing of the products (Yadav & Pavlou, 2014).

  • Lack of a proper coordination could lead to an impact on the online sales and generation of revenue for the organisation. This would hence impact the business of the organisation.

Conclusion

Based on the discussion on the report, it could be concluded that the marketing channels would play a major role for the business. This would help in gaining a wide customer base and promote the e-commerce site.

Task 2

The different levels of service that were provided to the customers based on the offline retail store should be similar when the store would be shifted to the online platform. This would ensure that there is a high level of customer satisfaction. This would also help in maintaining the reputation of the brand based on customer service (Verhoef, Kannan & Inman, 2015).  

The three ways in which the high form of support service could be provided to the online customers are:

  • The mission of the business should be clarified to the customers. This would help in gaining much number of customers as they would have a basic idea about the details of the business (Wirtz et al., 2013).
  • Receiving feedback from the customers would be the best way in which the business would be able to interact with the customers. They would be able to figure out their deficiencies and thus would improvise their service levels (Turban et al., 2017).
  • A quick respond to the customers waiting for their query to get resolved is a better way in satisfying their customers. Customers are also making use of social media platforms such as Facebook or Twitter in order to share their experiences about a certain product (Khodakarami & Chan, 2014).  

The primary benefits of maintaining a good control of stock of products are that it would help in increasing the level of productivity and would also bring efficiency for the business. This would also help in keeping the customer satisfied and would make them crave for much better products.

Based on their selling of products over the online platform, it could be discussed that an effective link with different jewellery suppliers would be helpful for them to intake different products. This would also help in streamlining of the different ordering and processes of delivery (Sakas, Vlachos & Nasiopoulos, 2014). A customer might order products from the e-commerce platform that might not be available in the offline retail store. In such cases, the different other jewellery stores would be able to sell their products and thus they would also be benefitting the business.

Conclusion

Based on the discussion from the above report, it could be concluded that high level of support service for the customers would be beneficial for the customers. The stores should also ensure that the inventory levels of the store should be full in order to meet the demands of the market.

The selection of a proper form of online auction software for the e-commerce website of LJO would be helpful for the business (Cao & Li, 2015). This would help in the enhancement of the different purchases of the website and also an efficient kind of management of the business (Hong, Wang & Pavlou, 2015).  

Discussion

The importance of different kinds of features during the selection of a proper online auction software for the LJO e-commerce site are:

  • User Management– This is a most important feature based on online charity auction. This would majorly help in allowing the organizations for the creation of a fully auction website for the jewellery store. The management of users within the online auction software would help in uploading of product images, starting of bids, providing description of products and many other facilities (Rust & Kannan, 2016).
  • User Search Tools – With the help of proper kind of user search tools, the administrators would be helpful for administrators based on searching for different auction items and bidders. They would also be able to create an order for the bidder who would be winning. Receipts would be auto-generated and thus could be printed afterwards.
  • Customised Branding and Layout– The addition of a proper form of branding and layout would be helpful for gaining the attention of the customers. The advanced features would also help in modifying the bidding areas and would allow the users to modify their contents (Gupta & Mateen, 2014).
  • Integrated Payment Processing– The integrated form of payment processing would help in reducing the amount of human error within the online auction software. This would also help in increasing the flow of cash within the business. Integrated payment processing would also help in reducing the costs of labour within the business workforce.

Conclusion

Hence, from the above discussion, it could be concluded that the different kinds of features would help in the proper functioning of the online auction software. They include different features that would help in enhancing the development of a proper online auction software and benefiting the business.

Task 3

An online e-commerce jewellery website would help in reaching to a broader base of customers. The adoption of e-commerce by different aspects of the store would be able to make a transition within the business of the store.

Based on performing business aspects of LJO, it could be discussed that the business has some perspectives and set objectives that would prove to be beneficial for the business (Verma et al., 2015). The objectives would be able to define the generation of higher revenue for the business and would also enlarge the broader base of customers.

Some of the main objectives of LJO are:

  • Recognition of the Brand– Making of an impact on the online platform would prove to be beneficial for the organization. This would incur more customers who would be able to purchase products from the online retail store. A high base of customers would help in making the brand to become successful and thus would have a recognition in the online market (Mohapatra, 2013).
  • Generation of Leads – With the impact of the presence of e-commerce platform, the website would be able to target major number of customers. They would also be able to generate leads who would be interested in the selling of their products (Verma et al., 2015).
  • Retention of Customers –The business should be able to rethink about their marketing strategies. This would help in retaining of customers who would repeat orders from the website. This would help in making profits and thus increasing the revenue of the business. This could also help in enlarging the business (Wang, Wang & Liu, 2016).

Conclusion

Based on the discussion from the report, it could be concluded that LJO would focus on their objectives in order to attain a broader base of customers and also to generate revenue for the business. Meeting the objectives of the business could be helpful for measuring the amount of benefits that could be incurred within the business.

References

Aichner, T., & Jacob, F. (2015). Measuring the degree of corporate social media use. International Journal of Market Research, 57(2), 257-276.

Cao, L., & Li, L. (2015). The impact of cross-channel integration on retailers’ sales growth. Journal of Retailing, 91(2), 198-216.

Gupta, A., & Mateen, A. (2014). Exploring the factors affecting sponsored search ad performance. Marketing Intelligence & Planning, 32(5), 586-599.

Hong, Y., Wang, C., & Pavlou, P. A. (2015). Comparing open and sealed bid auctions: Evidence from online labor markets. Information Systems Research, 27(1), 49-69.

Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Information & Management, 51(1), 27-42.

Kritzinger, W. T., & Weideman, M. (2013). Search engine optimization and pay-per-click marketing strategies. Journal of Organizational Computing and Electronic Commerce, 23(3), 273-286.

Mohapatra, S. (2013). E-commerce Strategy. In E-Commerce Strategy (pp. 155-171). Springer, Boston, MA.

Nusair, K. K., Bilgihan, A., & Okumus, F. (2013). The role of online social network travel websites in creating social interaction for Gen Y travelers. International journal of tourism research, 15(5), 458-472.

Rettie, R., Burchell, K., & Barnham, C. (2014). Social normalisation: Using marketing to make green normal. Journal of Consumer Behaviour, 13(1), 9-17.

Rust, R. T., & Kannan, P. K. (2016). The era of e-service. In E-service: New directions in theory and practice (pp. 15-34). Routledge.

Sakas, D., Vlachos, D., & Nasiopoulos, D. (2014). Modelling strategic management for the development of competitive advantage, based on technology. Journal of Systems and Information Technology, 16(3), 187-209.

Seckler, M., Heinz, S., Forde, S., Tuch, A. N., & Opwis, K. (2015). Trust and distrust on the web: User experiences and website characteristics. Computers in Human Behavior, 45, 39-50.

Shih, B. Y., Chen, C. Y., & Chen, Z. S. (2013). Retracted: an empirical study of an internet marketing strategy for search engine optimization. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(6), 528-540.

Srinivasan, S., Rutz, O. J., & Pauwels, K. (2016). Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity. Journal of the Academy of Marketing Science, 44(4), 440-453.

Ström, R., Vendel, M., & Bredican, J. (2014). Mobile marketing: A literature review on its value for consumers and retailers. Journal of Retailing and Consumer Services, 21(6), 1001-1012.

Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2017). Electronic commerce 2018: a managerial and social networks perspective. Springer.

Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing. Journal of retailing, 91(2), 174-181.

Verma, N., Malhotra, D., Malhotra, M., & Singh, J. (2015). E-commerce website ranking using semantic web mining and neural computing. Procedia Computer Science, 45, 42-51.

Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. Information & Management, 53(5), 625-642.

Wang, X. S., Balasubramanian, A., Krishnamurthy, A., & Wetherall, D. (2013, April). Demystifying Page Load Performance with WProf. In NSDI (pp. 473-485).

Wirtz, J., Den Ambtman, A., Bloemer, J., Horváth, C., Ramaseshan, B., Van De Klundert, J., ... & Kandampully, J. (2013). Managing brands and customer engagement in online brand communities. Journal of service Management, 24(3), 223-244.

Yadav, M. S., & Pavlou, P. A. (2014). Marketing in computer-mediated environments: Research synthesis and new directions. Journal of Marketing, 78(1), 20-40.

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