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MNG93210 Strategy And Case Analysis

tag 0 Download 15 Pages / 3,584 Words tag 03-07-2021

Question:

During the 80s and 90s, Blockbuster dominated the US home video rental market. However, the emergence ofNetflixin 1997 with its ‘rental by mail’ model challenged Blockbuster’sbusiness model(and market dominance). Blockbuster’smarket position was furtherweakened whenNetflixbegan to stream video content directly to consumers’computers. In this case study, you are required to prepare a report which examine show “Netflix beat Blockbuster Video”. In preparing your report, please consider the role of technological diffusion, first movers and followers, and innovation. In addition,please consider whether Netflixwill continue to remain as the dominant online streaming providerin the US?

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