Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

MRKT621 Marketing Management

tag 0 Download 7 Pages / 1,501 Words tag 26-09-2021
  • Course Code: MRKT621
  • University: University Canada West
    icon

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: Canada

Questions:

Tasks:

In this assignment you are being asked to:

  • Conduct an external analysis of the market in which Aroma Espresso Bar competes and report your findings. This analysis must comprise 4 parts: A) Name the broad-product market in which the Aroma Espresso Bar competes and comment on the characteristics of this market. B) Comment on the broad environmental factors influencing future market health. C) Identify two key competititors for Aroma Espresso Bar and briefly comment on their competitive strategies. D) Describe a segmentation model for the broad product-market in which TBC BRAND competes (the narrow product-markets (submarkets) within this broad product-market). Your answer should identify qualifying and determining dimensions for each submarket, and be in the form of a table similar to Exhibit 4-12: Segmenting the Broad Product-Market for Motel Guests in a Large Urban Area in the article in the course kit: Focusing Marketing Strategy With Segmentation and Positioning.
  • Conduct a thorough internal analysis of how Aroma Espresso Bar competes within this market and report your findings. Your commentary should convey an understanding of the following aspects (if the information is publicly available or these aspects are observable): Aroma Espresso Bar heritage, mission, vision, values, key leadership, culture, core capabilities (assets and competencies) value proposition and marketing mix (a detailed review of its product, pricing, place, promotion and people strategies)
  • Infer Aroma Espresso Bar’s strategic platform (Brand Purpose and Brand Identity) from your internal analysis of this brand. Use the formats, “Aroma Espresso Bar exists…” and Aaker’s Brand Identity. (See examples in lecture notes and in the Aaker text)
Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 7 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2021) Marketing Management [Online]. Available from: https://myassignmenthelp.com/free-samples/mrkt621-marketing-management/identification-of-the-product-marketing.html
[Accessed 25 September 2022].

My Assignment Help. 'Marketing Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mrkt621-marketing-management/identification-of-the-product-marketing.html> accessed 25 September 2022.

My Assignment Help. Marketing Management [Internet]. My Assignment Help. 2021 [cited 25 September 2022]. Available from: https://myassignmenthelp.com/free-samples/mrkt621-marketing-management/identification-of-the-product-marketing.html.


Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

loader
250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!

icon

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

icon

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?