Online Ticket Booking - Essay On Introduction And Strategies. (70 Characters)

Routers and their Importance

Discuss about the Online Ticket Booking.

WordPress provides dashboard for the purpose of creating and maintaining a website. This dashboard consists of several features that can be used to customize & personalized a website. WordPress’s services are especially useful for people who have little or no understanding of programming languages or the codes needed to create a website otherwise. Firstly, I customized the template of WordPress theme. This saves my time in looking for an appropriate theme. Then, I started developing pages for the online ticketing booking : Home, about Us, Tickets, Forum and contact us.

The In-built modules can be utilized to manage the content on the pages of website, which felicitates easy organization and editing of the contents. Not only this, WordPress also provides many important features for designing and editing of the content. Once contents are put on the pages, menu modules are used to prepare the page. Its menu modules consist of sub-menu items, menu items as well the main menu items. The websites designed would consist of global as well as local navigation installed. Many changes like the website theme, home page etc. were applied to the website with the help of customization options provided long with the WordPress. Changes were also made to the footer section, header section, web page content and to the menu section. For better user experience, the right feel and look of the website was obtained with the help of following modification: 

One of the important equipment for any website is the routers. This is a networking device. Its main function is to transfer & then forward the packets of data from one location point to the other. This is an important device for the business as the transmission of information and data is done through a networking channel. Routers select the best possible route or path between the selected destination and the source and it also makes sure that the process of transmission process is secure and safe

Stickiness can be used to calculate and understand the performance of any website. It needs to be measured to arrive at a conclusion. This basically explains the ability of the website to keep a huge no. of users engaged to the website (Kominers, 2016). Analysis must have carried for the website on its users, their profile, their preferences etc. to arrive the result.

In the present era, customers are shifting their preferences from the brick and mortar stores to the virtual and electronic world. This is an era of e-commerce and physical stores are suffering due to this. When physical store’s business takes a hit due to the presence of any online portal or stores, it is called channel conflict. There are several methods or steps which the business proprietor can adopt to face this issue (Cunningham, 2013. There needs to be a store locator present on the website, to provide the location of the store. There should also be a catalogue for physical store present on the website to direct the users to visit the store for any particular item they are looking for.

Stickiness

For a website, it’s challenging to develop a customer based marketing strategy there are various sorts or categories of clients or visitors who are associated with it. Its client base may belong to different age groups, literacy levels, genders and so on. Its strategy will need to be developed keeping in mind various kinds of customers and it will have to address the needs and expectations all of these types of customers which is not an easy task. (Rust, 2016).

There are number of benefits associated with development of website for the business. Biggest advantage is the reduction in costs in short and long term.  For example, of infrastructure costs is reduced to a greater extent will due to the availability of virtual store. There is also greater scalability and flexibility in terms of inventory management and supply chain management. Absence of elaborate physical facilities also cuts down the administrative costs that are needed to manage stores and offices. (Ibm, 2016).

Now days it’s almost mandatory for any business to have a Social networking presence due to the ever growing popularity of these sites not only among young but older populations as well. Social media integration brings in many benefits and advantages for the company or its business. With the help of social media platforms, companies can easily and quickly reach out to their existing as well as potential customers and promote their products and services to the right kind of audiences. They can also get the traffic to their sites increased by having their presence available on social networking sites. (Collin, 2011).

Along with the benefits, that business reap through their online presence, they also need to adequately address the ethical issues associated with the online presence of a business. These issues shall not only be incorporated in the business at the time of launch of its online portals, but should also be ensured that these are religiously following during the run of the business. Among other critical issues, it’s very important that the integrity & confidentiality and of the client’s information is maintained throughout and at any cost. (Morgan, 2011).

Web servers play a great role in increasing the web site’s web effectiveness. Their users use various types of networks like PAN, WAN, LAN etc. along with different operating systems to use the web sites. It’s important that the web servers allow the users to easily connect to a various networking devices, networks, operating systems and at the same time maintain the net neutrality. They also help, properly and effectively, encrypt the data to be exchanged over the web servers to ensure that the information and data are secure and only the authentic users have access to it. (Tao, 2016).

Channel Conflict

Web hosting can be of four main types. Mentioned below are these four types:

• Free web hosting: This is an option which has no cost involved with it. Costs if any are very nominal. This type of web hosting is suitable for startups that might not have enough capital for set up exhaustive web hosting options.
• Shared web hosting: This is an option where multiple business owners or websites share the platform that is hosted. This option substantially reduces the costs.
• Dedicated web hosting: This is an option where the complete web server is specially allocated to a single website owner. It has many advantages over free or shared web hosting like dedicated server resources and fast speed (Pujar and Manjunath, 2016).
• Collocated web hosting: This is an option where the business or web site owner completely own and purchase the server. They then, get it hosted at a remote facility.

It’s important and critical for a business to understand the habits and requirements of their clients who visit their sites. For this purpose, they use “Cookies”. These are the mini text files which are placed on their client’s server. These cookies help the business owner record their web visitor’s data and information. (Cahn, 2016).

Acquiring banks pertains to a financial entity or bank, which allows the business owners make financial transactions with the help of net banking facilities or through debit or credit cards for their clients or customers (Epif, 2016).  It’s very important for any e-commerce site that they have a smooth and robust system for their clients to make payment online. Banks have a substantial role in this regards. Banks brings in convenience and simplicity in making transactions on the site which boosts sales.

Many benefits and convenience are introduced by bring a business online as compared to its physical stores. Business will benefit by increasing number of new customers as well as by greater ticket size of each transaction. These will not only help boost company’s top line but also increase their profit. Website will also bring in lot of scalability and flexibility along with it, which can prove to be greater advantage for the company shall they plan to expand in future. (Cbscreative, 2016). 

References

Kominers, S. (2016). Sticky Content and the Structure of the Commercial Web. [online] Available at: https://netecon.seas.harvard.edu/NetEcon09/Papers/Kominers_09.pdf [Accessed 18 Oct. 2016].

Tao, L. (2016). Introduction to Web Technologies. [online] Available at: https://pdfs.semanticscholar.org/779b/d0838753ff1401935c920903df8a427bf5a4.pdf [Accessed 18 Oct. 2016].

Rust, R. (2016). How does Marketing Strategy Change in a Service-based World? Implications and Directions for Research. [online] Available at: https://www18.georgetown.edu/data/people/dvt/publication-17470.pdf [Accessed 18 Oct. 2016].

Pujar, S. and Manjunath, G. (2016). Domain Registration and Hosting of a Website: The ways and means. [online] Available at: https://nopr.niscair.res.in/bitstream/123456789/17899/1/ALIS%2048(2)%2049-57.pdf [Accessed 18 Oct. 2016].

Morgan, P. (2011). Some ethical and legal considerations in the use of Web 2.0. [online] Repository.cam.ac.uk. Available at: https://www.repository.cam.ac.uk/bitstream/handle/1810/238558/02chapter9_Copyright%20statement%20added.pdf?sequence=1 [Accessed 18 Oct. 2016].

Ibm, (2016). Strategies to Cut Costs and Improve Performance. [online] Ibm.com. Available at: https://www.ibm.com/web/wcm/connect/connect/451c7f24-ad96-49f5-bdec-192d28f4fc9a/Strategies_to_Cut_Costs_and_Improve_Performance.pdf?MOD=AJPERES [Accessed 18 Oct. 2016].

Epif, (2016). Merchant acquiring. [online] Available at: https://www.paymentinstitutions.eu/uploads/Merchant_acquiring.pdf [Accessed 18 Oct. 2016].

Cunningham, M. (2013). Reducing Channel Conflict. [online] Available at: https://www.na-businesspress.com/JMDC/CunninghamMK_Web7_1_.pdf [Accessed 18 Oct. 2016].

Collin, P. (2011). The Benefits of Social Networking Services. [online] Available at: https://www.uws.edu.au/__data/assets/pdf_file/0003/476337/The-Benefits-of-Social-Networking-Services.pdf [Accessed 18 Oct. 2016].

Cbscreative, (2016). Reasons and Benefits For Having a Website. [online] Cbscreative.com. Available at: https://www.cbscreative.com/webreasons.htm [Accessed 18 Oct. 2016].

Cahn, A. (2016). An Empirical Study of Web Cookies. [online] Available at: https://pages.cs.wisc.edu/~pb/www16_final.pdf [Accessed 18 Oct. 2016].

Bornhager, M. (2016). Router and Routing Basics. [online] Available at: https://www.hh.se/download/18.70cf2e49129168da015800088934/Routers+and+Routing.pdf [Accessed 18 Oct. 2016].