Critical Evaluation Of Amazon.co.uk: 7 Unique Features Essay.

Findings and Analysis

Critically evaluates the desired facts related with the operating of the e-commerce website throughout the United Kingdom.

There are several companies throughout the United Kingdom who have adopted different marketing strategies. Marketing is the most important need of the different customers as it helps in increasing the selling of the desired products of their company. E-Commence has been used as the strongest tool in order to promote the products of the company online and it also helps in making the transactions online.  For understanding the desired uses and the impact of the E-Commerce websites, Amazon.co.uk has been taken into consideration. It offers a strong competitive advantage as compared with that of the other E-Commerce websites operating within the marketing segments (Amazon.co.uk, 2016).    The company was started as the world’s biggest store for online books but it has captured the entire market segments and selling different products of people’s needs. This report will help in evaluating the seven unique features of its website and will reflect the need of the strategies in order to enhance the growth of the entire organization

Seven unique features

Amazon.co.uk has been found as the leader in the e-commerce websites and it kept this position by working as per the satisfaction of the customers. Now the discussion of the seven of the unique features of this website will help in evaluating its strongest position throughout the United Kingdom. The website has the ubiquity which helps to be available at various places all the time. The clothes or the shoes or the different products are directly presented towards the consumers in order to increase the selling of the products (Cheng and Choi, 2010).  The next is the global reach, which makes it easier for the people to get access to the products of their choices and the market scale becomes roughly equivalent towards the networking size of entire world’s population (Cockfield, 2013). Most important feature is the interactivity, which brings out a two-way communication system between the customers and the representatives of the organization. This helps in increasing the satisfaction level of the customers and also helped amazaon.co.uk to improve its brand presence. The fourth unique feature is the collection of the information and it does so in three effective ways such as tactical data, strategic data and the operational data.  The information collected is used to enhance the services and the products delivered to the customers. The fifth unique feature is the transaction system of this e-commerce website. The company has its own secure transaction technology which makes it very safe for the users to make the payment online.  At present the fraud relating to the online transactions have increased significantly, therefore, the website of amazon.co.uk has implemented the latest and updated technology to maintain perfect security for the people concerned. Next is the ‘refer and earn' system for the concerned new users (Desbordes, 2013). This helps to attract more customers towards the website and new customers are also added by this procedure. The final is the application for the Smartphone's developed by this e-commerce website does not hang and this makes very reliable for the users to access the products in a single click.

Implementation of these Features

The implementations of these features are very good as this creates a crucial impact on the kinds of the customers as well as these helps in increasing the selling of the products through its website.  The ubiquity helps in evaluating the significant growth of the organization to a large extent.   The use of the internet connectivity has helped the people to shop by sitting at their home or from different places. Therefore, the interaction between the customers and the representatives of the company is important in order to understand the desired requirements of the different types of the customers (Dunay, Krueger and Elad, 2011). Therefore, the implementation of this two-way communication system is found to be more useful for the execution of the business process of the concerned organization. the transaction  system while the payments done online, plays the most vital role and the company has implemented the safest and secured transaction system to enhance the reliability of the users. The next is the most attracting feature of this website, that is the ‘refer and earn’ system and this helps in providing some amount to the Amazon account of the users which be used while making a purchase at the website (Turban, Strauss and Lai, 2016). So, this strategy has helped in increasing the customer base as well as increased the profitability of the organization.    

Figure: 1-Tier inventory network

The designing of the e-commerce website is considered most important as it creates a great impact on the minds of the customers. The amazon.co.uk has increased its market segments with the help of this website throughout the United Kingdom (Google’s latest accomplishment: refining marketing practice, 2012). Its unique features have helped the organization to create the strong brand presence and the strong brand presence increases the selling of products. The company has successfully captured a large segment of the total online shopping network operating throughout the United Kingdom.

The company is offering the best quality of the products from different market sectors and this has created a great impact on the minds of the customers.  The pricing strategies are made as per the different categories of the people on the basis of their income. Therefore, the prices attract a large number of the customers towards itself. Next is the brand presence of the organization, the company has created its strong reputation by working as per the satisfaction of the different customers (HyoungSuk Ko, 2009). The company is using various channels and the media televisions for promoting its website in order to make a strong brand presence (Lakhani, 2008).  The company is using the browser history of the different customers ion order top identify their desired product and then it promotes those products by highlighting to that particular customers through different websites. Allowing the free discount to the customers, in some of the occasion like Christmas, helps in increasing the overall profitability as well as the productivity of the organization. 

Size and Structure of the Markets

Figure: Working of the e-commerce website

The internet technology has helped significantly to increase the barriers to e-commerce technology to the concerned people.  The above diagram shows the working of the e-commerce technology and how the products are delivered to the different customers (Paviæ and Djordjeviæ, 2009). The internet technology including the e-commerce websites has helped in making the shopping easier for the people and this has increased the profitability of the various e-commerce websites to a great extent.

The e-commerce websites have created a great impact in the shopping world.  The transaction system has been made very easier for the people and this increases the reliability of the people in shopping online.  Social media is the most used platform and therefore, the scope of the e-commerce can be seen to a great extent.  The e-commerce saves time and money in shopping for the concerned customers; therefore, it provides the desired facility to utilize the time of people that is wasted by going to the marketplace (Spanyol, 2014).   There are several benefits of the e-commerce websites, these are as follows:

The process of selling and the buying of the products are made faster

It reaches to a large number of the customers easily

It has low functional costs and better as well as enhanced quality of the services

The business is easy to set up and there is no need to set up a physical company

The managing of all the business process is easy

Therefore, these benefits of the e-commerce websites evaluate the fact that it has good future as it offers the wide variety to the customers.

Conclusion

The report critically evaluates the desired facts related with the operating of the e-commerce website throughout the United Kingdom. Amazon.co.uk was started as the world's biggest store for online books but it has captured the entire market segments and selling different products of people's needs. Ubiquity evaluates the significant growth of the organization to a large extent. The implementation of this two-way communication system is found to be more useful for the execution of the business process of the concerned organization. The company has created its strong reputation by working as per the satisfaction of the different customers. Some of the benefits of the e-commerce websites are like a process of selling and the buying of the products are made faster and it reaches to a large number of the customers easily. The pricing strategies are made as per the different categories of the people on the basis of their income.

References

Amazon.co.uk. (2016). Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more. [online] Available at: https://www.amazon.co.uk/ [Accessed 28 Mar. 2016].

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Cockfield, A. (2013). Taxing global digital commerce. Den Haag: Kluwer Law International.

Desbordes, M. (2013). Latest sponsorship strategies and the need for research. International Journal of Sports Marketing and Sponsorship, 14(3), pp.1-1.

Dunay, P., Krueger, R. and Elad, J. (2011). Facebook advertising for dummies. Hoboken, NJ: Wiley Pub.

Google’s latest accomplishment: refining marketing practice. (2012). Journal of Consumer Marketing, 29(3).

HyoungSuk Ko, (2009). The Latest Legislative Trend and Issues related the Electronic Commerce Consumer Protection Act. lawyers association journal, 58(1), pp.93-132.

Jones, S. and Silverstein, B. (2009). Business-to-business internet marketing. Gulf Breeze, FL: Maximum Press.

Lakhani, D. (2008). Subliminal persuasion. Hoboken, N.J.: John Wiley & Sons.

Paviæ, V. and Djordjeviæ, M. (2009). Application of the CISG Before the Foreign Trade Court of Arbitration at the Serbian Chamber of Commerce—Looking Back at the Latest 100 Cases. JC, 28(1).

Spanyol, T. (2014). Nuisance calls latest. J Direct Data Digit Mark Pract, 15(4), pp.348-350.

Turban, E., Strauss, J. and Lai, L. (2016). Social Commerce. Cham: Springer International Publishing.