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Project Objective

Discuss about the Opportunities in Making Business with Mobile Computing.

The concept of mobile computing, smartphone, android, iPhones and many more are getting a lot of attention. So much is happening across the world based on mobile computing and the pace is gaining a lot of speed. In the current world, there is number of business leader along chief data manager that are faced with a lot of decisions associated with mobile computing and it ranges from simple options of whether to properly embrace the concept of mobile computing and with more complexed decision making like what platform of mobile to use for instance IOS, Android or Windows and for what purpose it can be used (Botta et al., 2016).

The objective of the report is to identify the opportunities associated with the mobile phone in current tine and its impact of company’s performance.

Applications are playing a very important role in an exceptional manner by adopting mobile in the current consumer based space. All kind apps are used for every possible thing and it goes from looking for things in nearby location to checking the latest news of the world or simple activity of playing games. The mobile phones are becoming an important part of our routine lives that company expects it to be an effortless flow in the business survival as well as become a crucial part associated with how people will work (Hansmann et al., 2013).

Mobile devices can mean or associate with any wireless collection of data, interactions as well as presentation based device which ranges from smart phone to many more advanced technologies like RFID based tags and readers. But the main attention here is primarily on the personal computing machines like tablets, PCs and smartphones. Following are the capabilities for developing the required business value:

  1. Ability to provide enriched experience visually: every company looked on in complete awe when the publications starts appearing on newly released gadgets. Integration of print, videos, image and sound in high amount of resolution in the right format (Hashem et al., 2015). The same kind of interactive and multimedia based work is present in digital based sales kit that permit sales executives to demonstrate the assorted products that ranges from furnishing to complicated electrical tools in a clear as well as easy to use communicative platform.
  2. An ability to deal with data whenever required: one of the best thing in mobile computing is associated with important, right data at fingertips of the people that have updated data about customer’s buying pattern and product preference to data associated with competitor’s operations in the area that surrounds the location of consumers. (Balasubramaniam, 2015)
  3. Ability of users to collect important data at source based on time and to move through the process chain rapidly: this ranges from collection of data for the customer’s next order in addition to sending it in wireless manner to the supervisor so that the collection is updated information about the inventories of product in the warehouse that uses barcode reader associated with mobile device (Hu et al., 2015).
  4. Ability to enforce the procedure: the process ranges between the decision to make sure that the field sales workforce have right and updated information about the present pricing, promotion as well as discount schemes to make sure that field sales as well as services based staff can be placed in its right direction. (Basha, Umar & Abbas, 2014)

Methods in which mobile phone and application can create value for business

Following are the number of steps to consider while planning the adoption of mobile computing technology:

  1. Start the business not with the right platform and understand the processes in the business that can gain advantages from mobile computing. It is very to get completely amazed by the updated smartphone or other devices in this category. But, it is also normal to stay clear with practical kind of approach when recognizing mobile computing options (Kietzmann et al., 2013). Here it is very important to initiate the process with value chain procedure and the business analytics process in the company. It is also important to use traditional process based scan tools, recognize the business challenges, areas where the company is not actually meeting customer service based expectations.
  2. Understanding of the process that can improve the mobile computing and understand the overall value of improvement: once the company is clear with the fundamental cause of such challenges as well as pain points, one must ask which of them can be improved by the usage of mobile computing (Bertini, Ctarci et al., 2009). For instance, an industrial based product company operate in a country like Thailand was highly disappointed with the mean time from when the product can be offered until payment is taken. The organization also analyse the order based fulfilment procedure as well as also discover that it look for three to five orders also.
  3. The organisation can now look to make it right by covering all kind of people like truck driver with mobile based point of delivery system that can permit the consumer to sign on an Enterprise Digital help that will print a delivery based document for the retaining the customer and suddenly transmit the signed document back to billing section and the reason is that the invoice can be properly prepared as well as issued on same dates (Lamsfus et al., 2015). There is one more example, where the Thai organisation sells products by using the vans of cash (Buyya et al., 2009). Because of nature of the product, they usually transform the policy for pricing as well as discount and promotions schemes. At any given time, the price or change in promotion, sales staff must contact the field sales staff. (Deepak & Pradeep, 2012) There is also time when communication is not complete or it can be delayed and the results become quite inconsistent by nature with new prices or promotion and usually the lost amount of sales or revenue.
  1. How mobile phone and application in it can help in creating value in business?
  1. What kind of business process or workforce can function will gain advantage from the introduction of mobile computing?
  2. What kind of applications are required to support the business process or workforce?

The qualitative research is called or termed as exploratory research and it is also utilised to get more benefit from the clarity in many basic reason, motivations and views. It also helps in providing an insight into issue or helps in developing ideas or hypotheses for many kinds of potential level quantitative research. This research will help in uncovering the prevailing trend in opinions and further dive far deeper into the issue. The collection method used here will be mix of unstructured or semi-structured methods. Some common kind of techniques consist of focus group, interview at individual level and observations (Laudon and Laudon, 2016). The complete sample size is primarily small and the current respondent are selected to fulfil the quota.

Project Scope

Another kind of research used in report is quantitative research that can quantify the issue by ways of developing numerical information that can further change into many usable kinds of statistics. It is also utilised to quantify the approach, views, attitude and other discussed elements. Quantitative method of data collection is very structured than qualitative data collection ways. The method consists of many kinds of surveys like paper based surveys, online surveys or for that matter mobile survey (Sultan, 2014). It will also consist of face to face interaction, telephonic interviews and many more.

The study has some limitations as well. The finding will have to be interpreted in a careful manner. Firstly, like any other studies, the research discussed here was restricted by the methods used to perform the same. Secondly, the study is done in a cross-sectional method and can be assessed the perception in surveys of the obligations at the time.

Conclusion

Everything these highly depend on the speed of the broadband and the concept of Wi-Fi hotspots are also becoming more common with increased communication also meant that data can be transferred rapidly and the concept of mobile video calls is completely do-able. The concept of mobile computing is now making everything perfect as well as feasible and studies have turned over the management of old fear of people will not work properly from home is now an old concept (Turner et al., 2014). Employees working from home must put in record of number of hours they contributed and are more impactful since it lacks the interruption from other employees.

Reference

Balasubramanian, T. (2015) 'Mobile Computing – An Introduction With Issues In Mobile Security', International Journal of Review and Research in Applied Sciences and Engineering, vol. 7, no. 1, pp. 15-19.

Basha, A.D., Umar, I.N. and Abbas, M. (2014) 'Mobile Applications as Cloud Computing: Implementation and Challenge', International Journal of Information and Electronics Engineering, vol. 4, no. 1, Jan, pp. 36-40.

Bertini, E., Catarci, T., Dix, A., Gabrielli, S., Kimani, S. and Santucci, G. (2009) 'mobile computingand society', International Journal of Mobile Human Computer Interaction, vol. 1, no. 1, Jan-Mar, pp. 20-41.

Botta, A., De Donato, W., Persico, V. and Pescapé, A., 2016. Integration of cloud computing and internet of things: a survey. Future Generation Computer Systems, 56, pp.684-700.

Buyya, R., Yeo, C.S., Venugopal, S., Broberg, J. and Brandic, I. (2009) 'Cloud computing and emerging IT platforms: Vision, hype, and reality for delivering computing as the 5th utility', Future Generation Computer Systems, vol. 25, pp. 599-616.

Deepak, G. and Pradeep, B.S. (2012) 'Challenging Issues and Limitations of Mobile Computing', Int.J.Computer Techology & Applications, vol. 3, no. 1, Jan-Feb, pp. 177-181.

Hansmann, U., Merk, L., Nicklous, M.S. and Stober, T., 2013. Pervasive computing handbook. Springer Science & Business Media.

Hashem, I.A.T., Yaqoob, I., Anuar, N.B., Mokhtar, S., Gani, A. and Khan, S.U., 2015. The rise of “big data” on cloud computing: Review and open research issues. Information Systems, 47, pp.98-115.

Hu, Y.C., Patel, M., Sabella, D., Sprecher, N. and Young, V., 2015. Mobile edge computing—A key technology towards 5G. ETSI White Paper, 11(11), pp.1-16.

Kietzmann, J., Plangger, K., Eaton, B., Heilgenberg, K., Pitt, L. and Berthon, P., 2013. Mobility at work: A typology of mobile communities of practice and contextual ambidexterity. The Journal of Strategic Information Systems, 22(4), pp.282-297.

Lamsfus, C., Wang, D., Alzua-Sorzabal, A. and Xiang, Z., 2015. Going mobile: Defining context for on-the-go travelers. Journal of Travel Research, 54(6), pp.691-701.

Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education India.

Sultan, N., 2014. Making use of cloud computing for healthcare provision: Opportunities and challenges. International Journal of Information Management, 34(2), pp.177-184.

Turner, V., Gantz, J.F., Reinsel, D. and Minton, S., 2014. The digital universe of opportunities: Rich data and the increasing value of the internet of things. IDC Analyze the Future.

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