$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Organisational Change Management At Nokia

tag 427 Downloads8 Pages 1,834 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Describe about organisational change management at Nokia?


Executive Summary

For this project, The Company we have selected is the Nokia. Nokia is a world famous company into telecommunication, originated from Finland and was established in 1865. Nokia being a renowned mobile devices manufacturing company and holding a prominent market position was affected due to major technologies adopted by its competitors in the mobile communication industry. The aim of this project is to discuss how the Nokia undergone major strategic changes to regain its market position.

Are You Daunted by the Thought of Due Assignments?

Avail Our Services and Receive Assignment Help from Experts.


Nokia has undergone a major organisational restructuring, in which it has revived its organisational goal, vision, mission and objectives into clear and specific new strategies as per the current market requirements or competition (Amanda, 2013). In the past recent years Nokia has lost its market throne to its competitors Samsung and Apple, because Nokia failed in adopting latest mobile technologies, because of which the company struggled to regain its profit and revive its market top position again. This project thus focuses on how Nokia has brought major organisational strategic change by adopting Windows Phone Platform (Muhammad, 2010).

Organisational Change at Nokia

Change is an unavoidable process or a phenomenon. An organisational change can be achieved only bringing behavioural changes in the individuals of the organisation. A change in the organisation cannot be achieved by bringing changes in the group, teams or company. An organisational change can only be achieved when individual changes (Kotze, 2006, p.17)


At Nokia Company the major organisational change happened with the initiation of “Booster Programme” in the year 2008. The Booster Programme was introduced looking at the ever changing customer aspirations and development of latest technologies among the competitors. In the Booster Programme, the company restructured its nine business units into four business units. With the purpose to include rapid production and innovation, the company also restructured all its manufacturing and development processes into just three horizontal business units (Amanda, 2013).

The Booster Programme came up as a daunting organisational Change programme for Nokia. This programme was brought in effective in just one week by providing 100 new jobs. With the onset of new jobs, the old Nokia employees jobs were saved and they were not required to switch other jobs. The only change these employees faced was that the teams to which they belonged were reconfigured. This reconfiguration of teams was done with a mindset of skilfully and rapidly reconfiguring its human resources so as to meet the ever changing customer needs and demands (v, 2010).

With the implementation of team reconfiguration, the Nokia’s senior teams were totally committed to deeply involve the employees into organisational strategies and implementing the organisation’s structure based on projects. Now looking at the adoption of latest technologies by the various competitors, Nokia shifted its strategic change towards the development of technological platforms through which millions of people worldwide can join together easily and rapidly. Thus the company’s long term success was seen in its capacity of bringing innovations.


At the worst time of recession in 2009, the company’s innovative ideas of involvement and constantly strategising were put on test. During this time the decision taken by Nokia was to actively involve all its employees worldwide into the business transformations. At this time the company’s whole focus was on its Market business, which was a newly formed enterprise whose focus was on retaining the customers and creating new and prompt customer solutions. In the past years, Nokia’s major emphasis was on developing a flexible and adaptive organisation by using the talents of its employees present in the market business. This was the time when the Company Nokia entered its Booster Programme (Martin, 2010)

The origin of the Nokia’s Booster Programme was marked in the year 2008. This programme began with a team comprising of Maximilian Kammerer and Ian Gee and two other designers, whose aim was to boost the awareness and skills of each Nokia employee by motivating the regional teams to work efficiently and effectively across various functions. Another aim was to enhance the capacity of utilising and acquiring the external resources so as to meet the organisational performance goals. The last aim was to transform the whole business units from line based structure to an organisation where all the competencies can be pooled through a pragmatic or a project structure. Nokia was very ambitious for this program and thus it ensured to cover all the 5000 employees and encourage the concept of cross-functional and cross-hierarchical working. Above all the budget and time for this programme to be rolled was very less i.e. just three months and Nokia successfully implemented this program within the decided timeline and budget.

The Nokia’s design team was very clear with the point that if they follow top to down traditional approach in bringing the change then it will be a very slow process and will not allow the timely involvement of employees being a part of the solution by using emerging technologies. With the rapid onset of social latest network technologies a new environment has been created in which Nokia has to make a long term commitment for its employees by involving them to play at a faster rate and come out with innovative and critical thinking (Zell, 2003).


The team for Booster Programme decided working on two streams of activities. One was two day face to face workshops with the team leaders and the second was creating online social network community which ensures the broader involvement of all communities. The two day workshops were designated to major location in the World like Beijing, New York, London, Dubai and Paris where about 100 change leaders were allotted to each workshop. These workshops were designed to teach the employees about the major change the Company will be undergoing and to tell them why change is important and how they will be benefitted so that minimum resistance come at the time of implementation (Cameron, 2012)

After the completion of the workshops, around 700 employees returned back to their teams and engaged themselves in the ongoing process of change. At this point the online social committee created came into the picture. The design team with the specialist partners or designers came up with an intranet site which was accessible to al the employees of the markets business and workshop participants. This intranet site helped the senior managers and change leaders to easily conversate and exchange ideas with the experts and community members. Thus the combination of traditional workshop and latest online community proved to be a success where 5000 employees joined the booster programme and made the communication and interaction among the employees, community members and senior managers a easy task.


When the company announced for manufacturing windows based phone- Lumia, thousands of employees protested as they were shocked that they might lose their jobs. They also argues that Nokia Lumia phone is not capable of adapting different hardware. With this decision, there were waves of resignation by the top leaders like Chairman, vice president, CTO (Culcmsralte, 2012).

Apart from employees Nokia saw the resistance from the market and customers too because they disliked the Microsoft and its offerings. Also the network operators were against the Windows phone because they got worried with the skype (Yarow, 2012) feature available at Windows phone which will risk their international calling business. The shareholders also showed resistance because their share price drastically dropped by 10% (Amanda, 2013)


Managing Resistance to Change

Nokia can manage the resistance by adopting various strategies. It could have educated the staff about the change and explained them why it is important and how they will be benefitted.  The staff could have got the support from their managers who timely educate them about the change and help them to overcome their fear and anxiety. The resignations could have controlled by offering incentives and benefits after implementing the change. In case if employees are still not ready for change then forcefully they have to make accept the change by threatening them to loss of their jobs (ADKAR, 2013).


The Nokia is really working hard in connecting its people. The best example we discussed above is its Booster Programme. The company is bringing organisational changes to cope with the competition but the employees are affected with such changes. The effectiveness of change management is measured by how the stakeholder’s goals and interests are satisfied (Paton, 2000).

Nokia’s decision to switch to Windows phone has been a controversial discussion. This decision has been logical but was not totally nonsense. This decision was made in a rush because of which all the stakeholders were shocked and lead to disastrous consequences (Wall Street Journal, 2010).

Thus from the above project we can conclude saying that Organisation first should identify the reason for change. In an Organisation there are different people working together whose mindset and risk taking capacity is different. They have creative mindsets and when the ideas get insufficient then comes the entry of brainstorming sessions. Thus we can say that Organisational changes are good for the organisation if they are properly planned, managed and executed. Although Nokia started its Booster Program to eliminate the gap of communication at the time of change and initiated the workshop programs but still its decision towards Windows Platform mobile application did not proved to be a success.



ADKAR Change Management Model Overview. (2013). Change Management Learning Center. Retrieved from :

Amanda H.C. Lam. (2013). Change Management at Nokia. Retrieved from

CAMERON, E. and GREEN, M. (2012). Making Sense of Change Management : A Complete Guide to the Models Tools and Techniques of Organizational Change 3rd ed. 3rd ed. Kogan Page Ltd.

Culcmsralte. (2012). Change and resistance to change. Leading in a changing world. Retrieved from

Kotze, R. S., 2006. Performance: The Secrets of Successful Behaviour. s.l.:Financial Times Prentice Hall.

Muhammad Habibullah Khan. (2010). Project of Change Management on Nokia. Retrieved from

Martin. (2010). Inside Nokia’s Booster Programme. Retrieved from

Paton, R and McCalman, J. (2000). Change Management: A Guide to Effective Implementation. 2nd Edition, London: SAGE Publications Ltd.

Leading Change, Transition & Transformation. (2013). Retrieved from : 

The Wall Street Journal. ( 2011). Full Text: Nokia CEO Stephen Elop’s ‘Burning Platform’ Memo. The Wall Street Journal, Dow Jones & Company, Inc. Retrieved from:

YAROW, J. (2012). Nokia's CEO Talks About How Skype Affects Carrier Relations. Business Insider, Inc. Retrieved from:

ZELL, D., (2003). Organizational change as a process of death, dying, and rebirth. The Journal of Applied Behavioural Science, vol. 39, no. 1, pp. 73-96 ABI/INFORM Global. ISSN 00218863.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2016). Organisational Change Management At Nokia. Retrieved from

"Organisational Change Management At Nokia." My Assignment Help, 2016,

My Assignment Help (2016) Organisational Change Management At Nokia [Online]. Available from:
[Accessed 02 April 2020].

My Assignment Help. 'Organisational Change Management At Nokia' (My Assignment Help, 2016) <> accessed 02 April 2020.

My Assignment Help. Organisational Change Management At Nokia [Internet]. My Assignment Help. 2016 [cited 02 April 2020]. Available from: is the pioneer of providing top-quality essay help at an affordable price. With the strength of 3000+ qualified and experienced experts, we are competent of providing best quality essay assistance in more than 100 subjects. Students, who wonder, 'who can help me with my essay' find our online essay help services beneficial and useful. Contact our 24x7 live customer support team to get high-quality essay writing help at an affordable price.

Latest Management Samples

MGTP102 Management Principles And Argumentative Essay

Download : 0 | Pages : 9

Answer: Introduction The essay aims at providing an insight into the fact as to how remuneration has been one of the factors for motivation within society.  A distinct system for compensation ensures in employee motivation that further results in the increase of the productivity. The essay focuses on relationship between motivation and the level of the pay. Bolman and Deal (2017) put across in the study that most business acts like an in...

Read More arrow

HI5019 Strategic Information Critical Systems

Download : 0 | Pages : 17

Answer: Introduction BlueScope Steel Limited is one of the leading Australian manufacturing company that face challenges in terms of their information system (BlueScope Corporate, 2019). Therefore, the study will propose a new information system that should be developed by the BlueScope Steel Limited of Australia in the future. In order to determine this, various procedures related to this manufacturing company such as the critical success fa...

Read More arrow

BG009 Internal And External Environment Analysis For Generic Strategy

Download : 0 | Pages : 14
  • Course Code: BG009
  • University: The Open University
  • Country: United Kingdom

Answer: Samsung is a global conglomerate that has its origins in South Korea and the headquarter of the organization is located in Samsung Town, Seoul. Samsung company comprises of different types of affiliated businesses that are united under brand of Samsung. Samsung was established in the year 1938 by Lee Byung-chul. The operations of the company had started with trading business and in the next few years Samsung had been able to diversify it...

Read More arrow

HRMT20024 Managing Human Resources Staff

Download : 0 | Pages : 14

Answer: Nowadays, there are different challenges for the financial company is to retain the valuable and talented workforces. The management can control the issue of workforces to prevent from quitting the company within no time to higher extent. However, it cannot put complete full stop on it.  This essay discusses the key challenges in attracting and retaining a workforce in the financial sector. In this week, different weeks discussion...

Read More arrow

BUSN20019 Effect Of Employee Turnover To A Company Profitability

Download : 0 | Pages : 17
  • Course Code: BUSN20019
  • University: Central Queensland University
  • Country: Australia

Answer: Introduction The primary goal of every business firm is to make a profit (Aitken, Frino, McCorry, & Swan, 2018). The executives or top administrators of any company must therefore continuously find ways of optimizing business functions to minimize cost while maximizing profit (Cao, Hwang, Li, & Zomaya, 2013). For maximum productivity, the workforce must be motivated and skillful in doing all the necessary business activities to ...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

798 Order Completed

97% Response Time

Benjamin Blakeman

MSc in Medical Technology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens


London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

expert working good with ratio analysis i got full marks for ratio but overall good presentation.


User Id: 207116 - 02 Apr 2020


student rating student rating student rating student rating student rating

excellent work by tutor and quality of good work excellent work by tutor and quality of good work excellent work by tutor and quality of good work excellent work by tutor and quality of good work excellent work by tutor and quality of good work


User Id: 264013 - 02 Apr 2020


student rating student rating student rating student rating student rating

Brilliant work, paid attention to every details, And submitted on time for review.


User Id: 338016 - 02 Apr 2020


student rating student rating student rating student rating student rating

The report was exceptional. Thank you for helping me with this assignment, and I am very satisfied with the result. The content was exceptional and my grade was exactly what I needed, the writer was very on point and finished my report in a timely ma...


User Id: 262907 - 02 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?