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Race For Life Cancer Research Blackpool

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Introduction Race for life is known to be a series of events that are conducted to raise funds for women only. Organization of this event is done is done by the Cancer Research UK which is a British charity. These events conduct several activities such as walking, jogging and running. These races that are conducted are done in the course of 5 kilometres and focus on the aim of raising funds and sponsorships. The funds raised by this event are distributed amongst 200 categories of cancer disease. The event possesses a status of being gender segregated that has resulted in giving rise to certain complaints (Wynick 2014). It has also resulted in the development of alternate events for men that include events of short run for 5 kilometres for Moore. The Fund for Imperial Cancer Research had identified Jim Cowan who possessed the actual concept for the generation of Race for Life. The respective Fung then started being engaged with Mr. Cowan for organizing and enacting as director of the race that was conducted for the very first event of Race for Life. This event took place in Battersea Park in the year 1994. In this particular event, almost 750 candidates had participated and the fund raised was almost £ 48,000. In the next year, extension of the race was done to 6 different venues and consisted of 4500 participants. This race contributed in raising £ 210,000 (Williams 2014). As years passed, there was an improvement in the intensity of events with different venues raising large amount of funds. Due to this success and popularity, it has been identified as one of the biggest events for raising fund. Due to this particular reason and possessing a good cause to raise funds, this particular event now takes place in every year for raising funds for 200 categories of cancer. Survey A survey was conducted on the public and volunteers / participants to gain feedback from them regarding the different events and the overall campaign of “Blackpool Cancer for Life event 2014”. The participants for the survey were randomly selected to gain a valid and in-depth view on their experience at the event. In total seven questionnaires were distributed in which three were filled by visitors or public, two by volunteers whereas the remaining three by participants. However, the survey process followed a random approach regarding the selection of sample; it was ensured that the people belonging to different age groups were addressed and were interacted with for the filling up of questionnaire (Wade 2014). This was essential to gain a valid and realistic argument or perception regarding the overall customer experience. Results and Analysis Public The analysis of survey results demonstrates that two of the public participants were not local and both of them were female (The Gazette 2014a). However, one of them was not aware prior to the event that the Race for life event is going to held. The same can be perceived as the merit and demerit as well. Merit as it reflects the charm and reputation of concerned event that attracted the non-local people towards it. Demerit as it clearly demonstrates the ineffectiveness of advertising and promotional activities performed prior to the event. Considering their experience, two of them responded that they were somewhat satisfied with the overall event whereas one female responded that she was quite satisfied (Toum 2014). Moreover, regarding the success of cancer for life event in achieving the vision and mission of the cancer for life research, each of them responded in support of its. Thus, the event seems to be appreciable amongst public as neither of them commented any negative remark. The aspects which were highly appreciated by the public, in context of the participants’ responses, were structure of event, safety and security, and preparation of presenters. However, people felt that the length of event was somewhat long. The participants also responded that they had a quite a bit better or great deal better experience during the event. Moreover, since each of the participants responded that he or she will surely come to another cancer for event at Blackpool, the overall objective of making the people aware and raising funds for cancer patients seem to have achieved (The Gazette 2014b). The public seems to be highly satisfied with the experience they had, however, the associated executives must work on the advertising and promotional practices, as two of the participants responded that they were not aware of the event details and joined it after seeing the entertainment or learning the event detail from a friend. Further, the online practices seem to be highly effective as one of the participant responded that he gained the information of event from online. The managers or executives also need to plan the event at a better time as each of the participants commented that the event was amazing but the windy and cold weather let it down. They also commented that the contribution of volunteers was really appreciable as they appreciated the support and cheer that they did with full enthusiasm (The Gazette 2014a). The spokes person was also appreciated and people perceived him as one of the key success factor for the whole event. Volunteers / Participants The analysis of volunteers’ responses demonstrates that the volunteers were also quite satisfied with the overall event. According to the volunteers, event structure, police security, first aiders, presence of ambulance, commitment of event, and team work were the key success factors of event. However, the volunteers complained that they were not made aware of their specific roles as volunteers and were not provided with all necessary information for their role prior to the event. This seems to be a big loophole in the event management and may have lead to negative outcomes (Pudelek 2014). Thus, the managers and executives must address this problem and provide effective training and counseling sessions to each of the volunteer prior to the event, while making them aware of the overall location. The volunteers also responded that the location and time could have been better, although it was good for the run and had a smooth course. The volunteers believed that the event lacked in visibility, first aid timing, marking of volunteers and better communication tools or equipment (Snead 2014). However, they also
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