Analyzing Visitor Demographics And Preferences For Rock And Roll Hall Of Frame And Museum

Background

This particular assignment is based on the application of Rock and roll Hall of the Frame and Museum revisited (Bovée & Thill, 2012). The researcher of this particular museum is Todd Mesek. Todd Mesek asked the analyst to prepare a questionnaire based on the computer interactive about the weekday visitor as compared with weekend visitors. There are different kinds of factors, which the analyst needs to develop while conducting the research work and research procedure. (Kotler & Armstrong, 2012).

Q1) What is your age?

Q2) What is your gender?

Q3) Where do you stay?

Q4) How frequently you visit to the museum?

Q5) What are your views and recommendations on the proceedings of  the museum?

Based on the case study the analyst has developed these particular questions, which will help to relate the things in the research network
 a.The concept of the data collection method is very much important for any kind of management in order develop business plans and business strategies as per the requirements of the consumers. In the auditing procedure, the analyst will develop a set of questionnaire based on the key factors such as age of the visitors, family income of the visitors, locality of the visitors etc based on the research questions (Dignen & McMaster, 2013).

b.The second question is to determine the preparation of the right questions in order to support the entire auditing procedure with supportive information. This will include the concept of develop question based on the family income of the consumers, age of the visitors, locality of the visitors, etc (Guffey & Loewy, 2013). Question 4 is very much important in this particular point.

c.The analyst needs to develop all the question based on the  research work and research procedure in a bias free manner (Murphy, Laczniak & Prothero, 2012)

d.The analyst needs to develop all the questions based on the research work and research procedure. Both open ended and close-ended question are required by the analyst to develop these questions (Kotler & Armstrong, 2012). Open-ended questions means the required questions that the analyst needs to prepare in order to collect opinion form the visitors  which is  required for the  development of the museum on the other hand the close ended questionnaire are required by the authority to gather different kinds  of  views on the proceedings of the business. The first four questions are open-ended questions.

e.All the required questions, which are developed by the researcher covers both the concept of open ended and close ended  areas of  the management. Elimination is not required by the analyst to conduct the entire research work and research proceedings.  All the questions are prepared by the researcher in order to complete the entire research proceedings based on the requirements of the research work (Guffey & Loewy, 2013).

Based on the current scenario and current structure the researcher has contracted the above questionnaire. This particular questionnaire will help the museum authority to develop all the major future strategies. The entire data collection procedure is very much helpful in the  research proceedings.

This particular case study is based on opening a yogurt store in Greenville, North Carolina. North Carolina is a part of United States.  The researcher has been asked to conduct the research procedure to conclude about the feasibility of opening a frozen yogurt store in this particular area of the United States (Dignen & McMaster, 2013).

The Questionnaire-Based Study

a. TCYB is one of the most popular Yogurt store in the entire United Sates based on the current statistical report of the Yogurt sale in this particular area the entire sales ration has increased up to 24 percent annually which is 37% of the entire annual production (Dignen & McMaster, 2013).

b.The cultural and demographic factor of this particular area is a bit different as compared with other areas of United States. The maximum population lies between the age group of 18 to 24 years. Around 40% of the entire population is in between this particular age group. This is a particular place, which will be ideal in order to organize the business structure of Yogurt (Locker & Kienzler, 2013).

|c. The per capita income of Carolina is nearly $24,745 per year.

d. The name of the president of TCBY is Frank D.

The address of the president of TCBY is 2425W.2D Street, Kings Brooklyn Network City, The Unites of America.

This particular area of the United States has humid sub tropical climatic conditions. With hot summers and mild winters is the main character of the climatic conditions. Tropical cyclones, afternoon, and thunderstorm due to hot and humid conditions are very frequently. Tornado occasionally happens in the month of November (Dignen & McMaster, 2013).There are 10,000 students are present in the East California university as per the statistical report of 2011.The concept of the yogurt is very much popular in the entire United States Nation. The marketing condition of the United States maintains a good infrastructure (Thill & Bovée, 2013). The market share of TCBY tops $723 million as per the statistical report around 18% of  the total market share of  Yogurt in USA.The current journal relating to the present study is Fat is back. The rise of creamy yogurt in 2^nd June 2015 which is a wall street journal (Byron, 2015).To show the daily sales of the small computer business, it is essential to use various visual aids such as Microsoft Excel and Microsoft PowerPoint, as these visual tools have various recommended and specialized features to represent the sales figure along with various other important statistics such as price, quantity and distribution channels.The person, who will be using those visual aid must follow certain rules such as avoid using lesser pointer.Many leading organizations and researchers all throughout the world appreciate this visual aid such as Microsoft PowerPoint (Kotler & Armstrong, 2012). In addition, these visual aids have many features that make the presentation more attractive and interactive for attracting the attention of the audiences. This particular part  is based on the  data collection procedure of the company.Both Microsoft Excel and Microsoft PowerPoint have the functionality to represent the statistical figures, charts using pictorial format, which are unique and attractive for many users. The comparisons are very much negligible as compared with different sales record of the three quartile. The entire difference is only 5 percentThese aids all have the functionality to represent various statistical presentations for the users to follow. In addition, the visual aids are also useful in case if there is any need of sound or audio presentation. The office is build across the major cities of the United States.Finally, these visual aids have the functionality to prepare any calculation or statistical measurements accurately (Dignen & McMaster, 2013). These visual aids are mostly compatible to all the windows systems. The sales volume has increased 15 percent as compared with previous year.Average annual rainfall is also determined by using this particular software.  The major cities like New York have a rainfall of 1268 mm per season. Los Angles 326 mm and followed by Houston 1264mm per season. The following table shows the average rainfalls in the major cities of USA.

 

Figure1:  Average rainfall in the major cities of USA

(Source: Currentresults.com, 2015)

NAME:

AGE:

GENDER:

OCCUPATION:

ANNUAL INCOME:

DO YOU HAVE A BANK ACCOUNT?

DO YOU HAVE MORE THAN ONE BANK ACCOUNT?

IN WHICH BANK YOU HAVE ACCOUNT(s)?

ARE YOU A CREDIT OR DEBIT CARD HOLDER?

DO YOU HAVE ANY INVESTMENT?

HAVE YOU TAKEN ANY LOAN?

IF YES, THEN WHAT TYPE OF LOAN YOU HAVE TAKEN?

WHICH BANK WOULD YOU PREFER IN FUTURE?

DO YOU HAVE ANY ACCOUNT IN TRI-CITY BANK?

DO YOU HAVE ANY INVESTMENT IN TRI-CITY BANK?

WHICH BANK DO YOU PREFER MOST?

It is assumed that, the total number of respondents who checked each alternative is 50.

1. a) To present the information in Question 1 that can be collected from the questionnaire, no table is needed.
2. b) Cross tabulation is generally done to check the correlation between two or more categorical variable. Here a cross tabulation can be done between AGE, GENDER and OCCUPATION to check particularly which group in terms of age, gender and occupation have more banking habits.
3. c) Question 4 in the questionnaire is about occupation of the respondents. The information related to this question can be represented in the following way,

OCCUPATION	NUMBER OF THE RESPONDENTS
DIRECTOR	1
FINANCER	1
MAKEUP ARTIST	10
FLOOR MANAGER	10
ASSISTANT MANAGER	2
MAKE UP ARTIST	5
LIGHTMAN	7
FOOD MANAGER	2
CAMERA ARTIST	5
SECURITY GURD	2

 The appropriate title of the table is “OCCUPATION STRUCTUTRE OF THE BROADWAY PRODUCTION”

SECTION2:

1. a) An effective talking heading is “Job” and an effective generic heading is “Occupation”.
2. b) Effective topic sentence “Job Structure of the Broadway Production”.
3. c) From the table it can be seen that, almost all the employees of the Broadway Production has small income. Therefore, it can be said that, the Tri-city Bank should offer some investment plan to these employees, which needs very minimum capital.
4. d) Most of the employees now prefer to open account in the Tri-city bank as this bank offers more interest to the customers with relatively low income. In addition, this bank has some attractive investment plans, which the bank customers with very little income can afford. An example of such plan is by investing only 5 dollar per month, the customer can get 10000 dollar after 2 year. Due to the low premium rate, the employees of the Broadway production can access this investment plan. For these reasons, they have changed their banks.

Reference List

Bovée, C., & Thill, J. (2012). Business communication today. Boston: Pearson.

Byron, E. (2015). Fat is Back...The Rise of Creamy Yogurt. WSJ. Retrieved 5 September 2015, from https://www.wsj.com/articles/fat-is-back-the-rise-of-creamy-yogurt-1433274871

Currentresults.com, (2015). Average Annual Precipitation by City in the US - Current Results. [online] Available at: https://www.currentresults.com/Weather/US/average-annual-precipitation-by-city.php [Accessed 6 Sep. 2015].

Dignen, B., & McMaster, I. (2013). Effective international business communication. London: Collins.

Guffey, M., & Loewy, D. (2013). Essentials of business communication. Mason, OH: South-Western Cengage Learning.

Kotler, P., & Armstrong, G. (2012). Principles of marketing. Boston: Pearson Prentice Hall.

Locker, K., & Kienzler, D. (2013). Business and administrative communication. New York: McGraw-Hill/Irwin.

Moll, M. (2012). The quintessence of intercultural business communication. Berlin: Springer.

Murphy, P., Laczniak, E., & Prothero, A. (2012). Ethics in marketing. Abingdon, Oxon: Routledge.

Thill, J., & Bovée, C. (2013). Excellence in business communication. Boston: Pearson.