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Strategy For The Growth Of The Foleo Group Limited

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Discuss about the Strategy for the Growth of the Foleo Group Limited.


Strategy for growth

Proposed strategy

The proposed strategy for the company Foleo Group Limited is the establishment of the value proposition and to identify the ideal customers for ensuring the growth in the future perspectives. The strategy is to make growth in the Foleo Fones which will enables the establishment of the appropriate relationship.  The value proposition is being undertaken in this proposed strategy for the purpose of gaining sustainability in the long term growth and also it will show the enhancement of the services to the customers (Appannaiah, Narayana Reddy and Ramanath, 2009). This will also enable the company to identify the appropriate customers for the business and also the identification of the long term customers will be easily achieved by the company. 

External environment analysis

The external environmental analysis of the Foleo Group Limited has been made by the help of Porter's five force analysis (Ansoff, 2014). This will enable the company to identify the growth and the strategic enhancement of the company by showing the identification of the barriers. The analysis is being provided in the following points that are provided below:-

  • Bargaining power of the supplier: The bargaining power represents the establishment of the appropriate application which will enhance the growth of the supply chain. The negotiations are made with the Apple and Google for the establishment of the appropriate environment (Appannaiah and Reddy, 2010).
  • Bargaining power of the buyers: The Buyers are depicted to be the customers in this case as this force shows the ability of the startups. The discounts must be provided with the part of the profit for the purpose of removing this barrier.
  • Threats of the substitute: The threat of the substitute is defined to be the other platforms of the commercial application that the company is consisting of. This can be easily identified as the threat of the substitute for the company Foleo Group Limited (Rotha?rmel, 2017).
  • The threat of the new entrant: The threat of the new entrant is depicted as the same service which is being shown by showing the functions that are involved in showing the involvement of the work and also the platform is depicted to be showing the variation of the structure (Sen, 2008).
  • The intensity of the rivalry: The intensity of the degree of the differentiation is being shown by showing the enhancement of the degree of the differentiation. For this, the reduction of the degree, the reduction of the gap must be made by showing the enhancement of the work. Therefore the structure can be easily made by showing the mitigation of the gap.

Therefore the external environment analysis is being made by showing the explanation of the Porter Five Force which is being utilized by showing the enhancement of the work.

Proposed expansion strategy aligns

The alignment of the proposed expansion of the strategy is being made by the following points which are as follows:-

  • Identification of the customers to attract towards the services provided
  • The explanation of the valid answers to the consumers regarding their queries to create a bond (Winer and Dhar, 2014).
  • Providing attractive and special benefits which will be attracting the customers.
  • Identifying the audiences
  • Adjusting the business to stimulate growth.

Evidence of the proposed strategy  

The evidence of the proposed strategy can be shown by showing the expansion of the evidence that is requisite for the enhancement of the proposed strategy and also the evidence are depicted to be showing the execution process that is adapted to the organization Foleo Group Limited. The stimulation of the growth will become the evidence of the steps that are provided as per the proposed strategy and also it is being aligned by showing the enhancement of the audiences (Haney, Mazzola and Schroeder, 2005). Therefore the adjustment can be made by showing the deterioration of the risk factors which are accompanied by implementing the strategies of the growth and also it will enable the establishment of the factors that will also enable in providing the better services to the customers. Therefore the enhancement of the growth will determine that the strategy made for the growth is successful in nature. The recommendations that can be provided in this context shows that the conduct made should be accelerated by showing the growth of the company Foleo Group Limited.



Ansoff, H. (2014). Strategic management. [Place of publication not identified]: Palgrave Macmillan.

Appannaiah, H., Narayana Reddy, P. and Ramanath, H. (2009). Strategic management. Mumbai [India]: Himalaya Pub. House.

Appannaiah, P. and Reddy, D. (2010). Business Management. Himalaya Publishing House.

Haney, V., Mazzola, L. and Schroeder, B. (2005). Management. Upper Saddle River, NJ: Pearson/Prentice Hall.

Justin, L. (2016). Small Business Management. Cengage Learning.

Rotha?rmel, F. (2017). Strategic management. New York, NY: McGraw-Hill Education.

Sen, M. (2008). Business Management. New Delhi: Global Media Publications.

Winer, R. and Dhar, R. (2014). Marketing management. Harlow, Essex: Prentice Hall.

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