Sustainable Event Management Essay For ZoukOut Dance Festival At Siloso Beach.

The Popularity of ZoukOut Dance Festival at Siloso Beach

Discuss About The Sustainable Event Management Practical Guide.

Siloso Beach, Sentosa is considered as a sunny haven whereby excitement and thrill takes a precedence and superiority over boredom. This beach has been regarded as a hub for the coolest and most enjoyable bars, restaurants and eateries. The location has been catering to varied zones and regions (Zoukout 2017 - Asias Largest Beach Music Festival, 2018). Each of the developmental strategies has innovative and unique features that provide its services to the diversified needs and demands of the guests, which has resulted as beneficial to the dance festival. The Sentosa Beach has continued to reinforce and further strengthen the areas ‘always on’ calendar of programs and events in order to establish a yearly buzz and recreational buzz on the State of Fun (ZoukOut Singapore 2016 | 9 - 10 DEC 2016, 2018). Starting from festive carnivals to the renowned and signature events namely Sentosa Funfest and the immensely popular ZoukOut Dance Festival, the beach authority aim to achieve the demands and provide their visitors several other reasons to visit the place many times over. The Siloso Beach known as a ‘hip, fresh and energetic’ place is regarded as a new sporting location comprising of a broad array of thrill, excitement and adventurous entertainment events and activities for the energetic and lively youth population (ANG, 2018). Regarded as one of the coolest and hippest coast located in Singapore, the place comprises of a lively and vivacious stretch of trendy beach bars. These bars and restaurants is regarded as a place for the ones who are willing to hang out with friends. The beach is further popular for being the home to a range of exciting events all through the year, the most significant be the ZoukOut festival.

In recent times, Sentosa has been gathering a lot of attention as well as global popularity and fame for hosting few of the nation’s most thrilling and exciting beach parties. The Siloso Island provides perfect escapism for the ones especially the youth population with a day away from the city. It further offers a plethora of creative activities to enjoy on the beach. The beach along with its popular dance festivals offer tons of barbecues to the beaches, which the tourist fall for during the ZoukOut festival (ZoukOut Singapore 2016 | 9 - 10 DEC 2016, 2018). The Siloso beach gained immense popularity because of its late night parties and festivals. This dance festival being the largest and most renowned festival has gradually become the industry standard for the nation’s dusk-to-dawn parties and festivals which runs for almost 12 hours over the night (ANG, 2018). Every year, this festival has managed to attract thousands of people who have immense love for nightlife. ZoukOut successfully attracts a wide range of nocturnal party hoppers as well as music lovers who seek for something more than a customary clubbing experience.

Temporary Stage for Enhanced Entertainment

ZoukOut, known as Asia’s most renowned and largest beach dance carnival has been initiated in 2000 and has reached its 16^th year. About 15,000 party hoppers gathered at the festival and last year more than 40,000 people had attended the festival (ZoukOut Singapore 2016 | 9 - 10 DEC 2016, 2018). The partygoers or revellers donned fancy glasses, headgears and wristband making the festival more enjoyable for the youths. This dance festival with its enhancing crowded music and dance festivals has several benefits of longevity as well as association with the Zouk, the club. The ZoukOut team has provided a magnificent experience to its guests with a bungee jumping tower that is almost 50 metre long along with a dual swing system and a vertical structured skywalk as well as a 40-metre long sky flyover (Zoukout 2017 - Asias Largest Beach Music Festival, 2018). The two organizations, both Zouk the club as well as ZoukOut have indisputably undergone transformations since the Malaysian recreational and leisure giant Genting’s Hong Kong ancillary has bought the trade in 2015 (Zoukout 2017 - Asias Largest Beach Music Festival, 2018). There has been an overseas bombardment that incorporates the event of ZoukOut in Boracay, which is a stage situated at Summer Sonic in Japan.

Temporary stage further known as inter stage is the most attractive element at any dance or music festivals. This type of temporary structural formation gives an increased level of entertainment facilities to the partygoers by providing unique amalgamation of excitement and enjoyment (White, 2013). This kind of music and entertainment has made this dance festival as one of the major dance music festival of Asia. This festival offers an array of international music with a combination of international as well as regional DJs and transforms it into a pumping as well as techno house for the revellers.

Stretch or Beach Tents- Drawing contradiction to the popular belief, a stretch or a beach tent does not necessarily have to be utilized on a beach only to avoid sunlight and provide shade from the heat. However, it can be extremely advantageous as well as beneficial to use a beach tent (Schüßler & Sydow, 2015). A sober shelter is a form of a sturdy and well-built beach tent, which can be considered as a valuable investment for the tourism industry of Siloso beach to gather tourists during the ZoukOut festivals. Stretch articles can be available in varied forms and ranges. This kind of a temporary structural formation can be essentially valuable during the dance festival in order to provide the partygoers with a convenient and cosy piece of kit (Smith, 2015). The dance festival authorities can style these stretch tents in accordance to the theme of the festival. However, these temporary structures can easily be anchored on beaches or on soft ground with the help of wooden stakes and can provide immense level of ease and comfort to the population of the ZoukOut carnival.

Beach Tents for Comfort and Convenience

Dance Floor Shade Structure- This type of temporary structures used by beach festival organizers ensures that everyone must be entertained and enjoy some recreational facilities during the carnival. This type of temporary shaded structure offers a comfortable space whereby, revellers get an opportunity to socialize with friends, companions and develop connection with the new ones (Kronenburg, 2013). Dance floor shade structure is a type of temporary structure, which is an essential element for such festivals. These structures are available in varied shapes and sizes by keeping accordance to the theme of the carnival in order to accommodate any reveller. This type of structure is made to enhance the comfort level and ambience of the carnival.

Transportation Facility- It is known as one of the most important facilities while conducting a dance festival in particular at beach is the transportation facility or service. As the whole carnival takes place on the beach of Siloso, a proper and effective transportation provisions and resources must be implemented in order to ensure the utmost security and protection of the guests (Smith, 2015). The ZoukOut dance festival must provide effective and organized bus transportation from the city to the Siloso beach during the duration of the festival. The ZoukOut officials shall organize secured transport system and provision of shuttle buses that are considered as the most convenient and easiest way to travel and arrange for accommodation to the location of the festival and return (Jones & Jones, 2014). The dance festival authorities must also arrange for a vast area for the partygoers to park their respective cars to avoid further hassles and inconvenience

Rules and Regulation- The official site of ZoukOut dance festival of Siloso Beach consists of various Webpages operated by the ZoukOut dance festival. This website provides the target base conditioned on their acceptance and approval without any modification or alteration of the terms, conditions and information (Kronenburg, 2013). The website constitutes of detailed agreement to all the terms and conditions required by the guests.

The Beach authority must take undertake the target population that the Siloso beach will not be utilized for any other purposes as that would be stated as unlawful and will be further prohibited by the aforementioned terms and regulations stated by the beach authorities (Risoe, Schlegelmilch & Paturas, 2013). The tourists of the dance festival must not use the Siloso beach in any approach that might cause damage, loss, disability or impairment of that property. The revellers must be further informed not to attempt or acquire any materials or property of the beach authority. 

Dance Floor Shade Structure for Ambience and Comfort

Emergency Services and Preparedness- This service incorporates the personal accountability and responsibility to induct the guests of the dance festival in the event of a disaster or other natural calamities.  The dance festival primarily caters the youth, the risk of accident or mishap is higher (Haddow, Bullock & Coppola, 2017). Thus, the city emergency service or disaster management team must be aware of these situations in order to avoid any such calamities. The population must be given proper induction to stay alert the party places in particular. Bags, reported packages left unattended must be reported immediately at the party spots (Halligan et al., 2015). The young partygoers must be further aware of the location of the emergency exits and other places to vacate.

Hospitality Facilities- The ZoukOut Dance festival must implement effective hospitality services in order to gather an increased rate of young revellers. With the most amazing and entertaining pubs, restaurants and exotic resorts the Siloso beach attracts a majority of tourists especially catering the young population (Samutina, 2014). The dance festival continues for two days for the duration of 12 hours thus, the Siloso beach authorities must provide appropriate and most exotic accommodation facilities.

Media coverage- Dance festivals in recent times have been growing in scale as well as in importance. The most central magnetism also known as celebrity DJs (Atkinson, Lovett & Baumgartner, 2014). Media coverage such as Strait times, MTV along with other social media outlets focus on these dance festivals in order to improve the popularity of these sea beach festivals.

References

ANG, B. (2018). Zoukout takes over Sentosa's Siloso Beach for dusk to dawn dance party. The Straits Times. Retrieved 5 April 2018, from https://www.straitstimes.com/lifestyle/entertainment/zoukout-takes-over-sentosas-siloso-beach-for-dusk-to-dawn-dance-party

Atkinson, M. L., Lovett, J., & Baumgartner, F. R. (2014). Measuring the media agenda. Political Communication, 31(2), 355-380.

Haddow, G., Bullock, J., & Coppola, D. P. (2017). Introduction to emergency management. Butterworth-Heinemann.

Halligan, B., Fairclough, K., Edgar, R., & Spelman, N. (Eds.). (2015). The arena concert: music, media and mass entertainment. Bloomsbury Publishing USA.

Jones, M. L., & Jones, M. (2014). Sustainable event management: A practical guide. Routledge.

Kronenburg, R. (2013). Live architecture: venues, stages and arenas for popular music. Routledge.

Risoe, P., Schlegelmilch, J., & Paturas, J. (2013). Evacuation and sheltering of people with medical dependencies-knowledge gaps and barriers to national preparedness. Homeland Security Affairs, 9(1).

Samutina, N. (2014). Plastic Beach Utopia: Gorillaz'Multimedia Concept Project in the Context of Contemporary Popular Music Culture.

Schüßler, E., & Sydow, J. (2015). Organizing events for configuring and maintaining creative fields. Oxford Handbook of Creative Industries, 284-300.

Smith, A. (2015). Events in the city: Using public spaces as event venues. Routledge.

White, C. L. (2013). The Burning Man festival and the archaeology of ephemeral and temporary gatherings. Oxford Handbook of the Archaeology of the Contemporary World, Oxford University Press, Oxford, UK, 591-605.

Zoukout 2017 - Asias Largest Beach Music Festival. (2018). ZoukOut 2017. Retrieved 5 April 2018, from https://zoukout.com/2017/

ZoukOut Singapore 2016 | 9 - 10 DEC 2016. (2018). ZoukOut 2017. Retrieved 5 April 2018, from https://zoukout.com/2017/zoukout-international/

ZoukOut Singapore 2016 | 9 - 10 DEC 2016. (2018). ZoukOut 2017. Retrieved 5 April 2018, from https://zoukout.com/2017/zoxss2016/