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Course Code:BM303
Published on: 10-08-2022

Different Perspectives of EthicsEvery organization tends to have an ethical code and conduct that helps in guiding its decisions and activities leading to productivity and thereby enhancing its reputation. Ethical behaviour of management and the employees helps in ensuring honesty and integrity and encourages in meeting the goals and objectives of the organization (Tormo, Seguí and Oltra 2018). The primary aim of the paper is to evaluat...

Course Code:MARK2052
Published on: 06-07-2022

Target Market AlternativesTata motors, which are an automobile manufacturing company, started its journey from 1945.  However, to change the organization that were sinking with passenger’s car sales due to the emerging competitions of foreign companies Tata motors came up with two new models in four years that are Sedan Zest and Hatchback bolt ( 2017). They came up with small cars with various new attracting features...

Course Code:MKT601
Published on: 21-06-2021

Situational AnalysisTata Motors Limited is one of the India largest automobile corporation with having 81,090 employees worldwide (Mitra, 2011). As per the company last fiscal year of the company, there estimated revenue was about 45.2 billion U.S. dollars (Statista, 2018). In 2015, the name of the most valuable corporate brand in Asia was Tata Motors. The company headquarter is situated in Mumbai. The major products manufactured by Tata motor...

Published on: 16-02-2019

Secondary problems Discuss About The Emerging Multinationals In Emerging Markets? Among the business titans in Asia, Ratan N. Tata stands out for his modesty. The Tata group is a global enterprise that was found in 1868, by Jamsetji Tata (Sen, 1975). With their headquarters based in India, the group operates in more than 100 countries worldwide with more than 100 independent companies (Thomsen, 2011). The company is involved in goods and servic...

Course Code:HC2022
Published on: 14-12-2018

Alternative targeting market for Zest SedanDiscuss about the Marketing Research of Tata Motors Zest Seda for Jaguar. Tata Motors has been known for launching huge range of cars from premium rage cars to low range cars. It had come up with few luxury range cars such as the Jaguar, Land Rover that targeted the premium customers. However, the company has experienced a loss in its market share in the past few years to the other motor co...

Course Code:GSBS6481
Published on: 12-06-2018

Advantages of Cost Leadership StrategyDiscuss about the Business Strategy Module Tata Nano company. Critically discuss the pros and cons encountered by Tata Nano company in the deployment of the cost leadership strategy. Cost leadership concept used in business strategy is developed by Michael Porter for establishing the competitive advantage, with a goal of providing product or services at lowest cost in the industry. Using the cost l...

Published on: 06-02-2018

Secondary ProblemsDiscuss about the Tata Consultancy Services and Satisfaction. According to the case study, currently, Tata Group comprises of about 100 companies along with 300 subsidiaries operating in 40 businesses. It is indeed a challenge when the group has to succeed in all the businesses especially when the Indian economy would be showing and some of the affiliates of Tata would be stumbling. Therefore, the Tata Group sho...

Published on: 06-10-2016

Tata Group’s Organic Growth StrategyDescribe about the  Tata Group Biggest Multinational Corporation in India? Tata Group is considered to be one of the biggest multinational Corporation in India. The headquarters of Tata is situated in Mumbai, India. There are seven business units in Tata Group which includes information technology, Engineering, energy, materials, services, consumer products, chemicals and Communications. Th...

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