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Discussion

Write an essay on “The importance of studying Media and Communication Studies".

This essay introduces the importance of studying media and communication studies. The essay says about the role of media and communication in a person’s daily life. The essay introduces about the degree courses that are offered in various colleges and universities for the studies of media and communication. It also says about the tutorial structure of the degree courses along with the core competence of the communication studies. The applications of such studies are been detailed in the subsequent sections.

The media and communication plays a pivotal role in the daily human life. It actually provides the latest updates to a person regarding the incidents that are taking place in every minutes and hours around him or her (McChesney 2015). There are several types of media that makes the communication of news and events between the people. Such medias include the newspaper, tv, internet, radio and mobile. To know the functionalities and impacts of those medias in common people, a detailed study of media and communication is required.

As the sector of media and communication is becoming more dynamic and diverse, the degrees in communication and media field are continuously becoming popular (Watson and Hill 2015). The degrees in media and communication aims for preparing the students for working in the industries, which are related to media. It actually trains them for making a critical analysis of the ways in which the media makes a reflection, representation and influence of the word.

The courses of media studies can vary in its content and subject’s approach but it actually makes the offering of the combination of preparing the various media careers, apart from the opportunities for analyzing the representations of media from different perspectives (Livingstone and Bovill 2013). The perspective can be political, moral or historical. For an example, the gaining of the practical skills such as the production of films or writing of copies. The students can also get the opportunity for exploring the issues such as the representations of media of race or gender or a political conflict or a particular culture.

The broader area of studies of communication makes an extension beyond the areas which is normally considered within the domain of media for exploring human communications in all types of the environment and context (Peters et al. 2013). It actually not makes the inclusion of the media careers such as the marketing, journalism and entertainment but it also makes the business and the politics, management, education, laws and international relations.

Role of media and communication in daily life

Through the study of media and communication, a person is able to analyze the incidents through rigorous research and can provide a detailed reporting to its audience. In most cases, the applicants from different academic backgrounds accept the degrees of media and communication (Gomlez and Chalmeta 2013). It is required for demonstrating good marks in the previous studies along with a strong passion for communication and media.

The courses in the studies of media and communication are normally taught by a good combination of the lectures, screenings, seminars and various practical activities and the assessments (Nielson and Schroder 2014). One to one supervision, all of that makes an aiming to provide students with a great understanding in the media world of today. In the first year, maximum modules are theoretical and introductory. In the stages of the media studies, there will be an option for choosing a specialization field (Hartley 2012). The assessments and tasks are there to come in variable forms that include essays and exams and the assignments which are written.

The studies of media and communication make dealing with the communication, which is mediated in the society. Preparing the subject in the concerned department provides an insight into the work of media (Dennis and Wartella 2013). It also says about how the communication can make a function in the means of controlling at societal, group and organizational level. It provides the learning of the importance of the internet for the democracy and the television medium and also about news evaluation principles. Furthermore, learning about the consumption and the strategic communications, organizations and lifestyles will be there (Crowley and Heyer 2015). The procedure of the attitude formation and production of culture can be known.

In the today’s era, the competence which is particularly important regardless of the occupation is the studies will be leading. It is to know to reach the audience which is intended. The degree with communication and media studies provides a solid knowledge foundation for a person’s future career (Riff, Lacy and Fico 2014). Media and communication studies actually make a constitution of a major course in the Bachelors as well as Masters degree.

The studies for communication is a popular course for the students of high school who are about to enter the colleges to study in the undergraduate level for the first time. They look for a flexible course of study (Crowley and Heyer 2015). The students who are continuing education can also find the studies in communication to be an appealing option. Those people who are interested in the studies in communication can obtain the bachelors, associates, masters degree that may be in the college or the university.

Degree courses offered for studying media and communication

Communication is an important engine in the daily life of the twenty first century that makes an inclusion of the work life (Dennis and Wartella 2013). Communication is at the core of the globalised world which makes the approval for exploring and learning about the cultures which are different. It actually empowers the social tie ups and makes personal and professional relationships among people and provides the facilitation of exchanging the information. The study of good communication is considered to be essential at every levels of a person’s life from daily interactions with the family members, friends and colleagues through a workplace which is supportive.

Communication is very much fundamental in many levels and it is important for studying the mechanisms where a better understanding can be generated about the world that is around the people (Nielson and Schroder 2014). Effective communication is undoubtedly a significant force for driving to innovate new things assuring the progress. It is actually in every business’ core. Therefore study of communication is highly needed to understand the overall business process.

It has been seen that most of the graduates seek jobs in the business sectors where their communication skills is required to maintain a healthy relationship with the clients. It is also required for managing any crisis or issues (Gomez and Chalmeta 2013). The graduates also work in the industries which are based on media and communications such as public relations, broadcasting, film or politics. Many of these industries are growing at an accelerated mode and they are continuously looking for the professionals who are skilled and qualified (Peters et al. 2013). It has been realized that various unsocial activities have been notified in front of the common people by the help of the newspaper articles, internet blogs, posts in the social networking sites such as Facebook and films shown in television.

Conclusion

It can be stated from the above discussions that the importance of media and communications cannot be neglected in today’s life as they are the inseparable part from a person’s daily proceedings. Therefore, to better utilize and understand of their roles and impacts, the study of media and communication is required. If it’s done as expected then it will provide the most beneficial results to the common people beyond their assumptions being the carrier of their knowledge base. 

References

Crowley, D. and Heyer, P., 2015. Communication in history: Technology, culture, society. Routledge.

Dennis, E.E. and Wartella, E.A., 2013. American communication research: The remembered history. Routledge.

Gomez, L.M. and Chalmeta, R., 2013, March. The Importance of Corporate Social Responsibility Communication in the Age of Social Media. In 16th International Public Relations Research Conference, Miami.

Hartley, J., 2012. Communication, cultural and media studies: The key concepts. Routledge.

Livingstone, S. and Bovill, M. eds., 2013. Children and their changing media environment: A European comparative study. Routledge.

McChesney, R.W., 2015. Rich media, poor democracy: Communication politics in dubious times. New Press, The.

Nielsen, R.K. and Schroder, K.C., 2014. The relative importance of social media for accessing, finding, and engaging with news: an eight-country cross-media comparison. Digital Journalism, 2(4), pp.472-489.

Peters, K., Chen, Y., Kaplan, A.M., Ognibeni, B. and Pauwels, K., 2013. Social media metrics—A framework and guidelines for managing social media. Journal of Interactive Marketing, 27(4), pp.281-298.

Riff, D., Lacy, S. and Fico, F., 2014. Analyzing media messages: Using quantitative content analysis in research. Routledge.

Watson, J. and Hill, A., 2015. Dictionary of media and communication studies. Bloomsbury Publishing USA.

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[Accessed 01 March 2024].

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