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Analysis Of Fonterra: Product Portfolio And External Business Factors

13 Pages / 3,139 Words Published On: 21-12-2020

Executive summary and introduction
•State the purpose and scope of the report. 
•Outline the type of analysis conducted 
•Summarize the key highlights and any significant conclusions. 
Background and internal analysis
•Provide a comprehensive overview of the selected branded business unit – company vision, mission, and corporate culture and values.  
•Describe the product/ service its current product offering including product features and benefits, and customer value proposition.  
•Critically evaluate the current situation in the marketplace, and any other relevant background information (core competency, key competitive advantage, and branding). 
Environment scanningExternal environmental analysis 
•Critically examine any FOUR most relevant factors - political (including legal & regulatory), economic, social-cultural, technological and natural environment - that could potentially impact the business positively or   negatively. 
•Review the competitive environment and the role of social-responsibility and ethics in the business.
Impact of emerging technologies and trends
•Assess the role of digital media and electronic marketing on the business, and evaluate the influence of consumer-generated information for effective marketing. 
Segmentation and targeting
•Select and apply FOUR segmentation bases with discussion of key relevant variables and sub-variables.
•Identify and develop TWO target segment profile(s) for the selected product/ service.

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My Assignment Help. (2020). Analysis Of Fonterra: Product Portfolio And External Business Factors. Retrieved from https://myassignmenthelp.com/free-samples/uumk-5400-marketing-in-practice/external-business-factors.html.

"Analysis Of Fonterra: Product Portfolio And External Business Factors." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/uumk-5400-marketing-in-practice/external-business-factors.html.

My Assignment Help (2020) Analysis Of Fonterra: Product Portfolio And External Business Factors [Online]. Available from: https://myassignmenthelp.com/free-samples/uumk-5400-marketing-in-practice/external-business-factors.html
[Accessed 04 October 2023].

My Assignment Help. 'Analysis Of Fonterra: Product Portfolio And External Business Factors' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/uumk-5400-marketing-in-practice/external-business-factors.html> accessed 04 October 2023.

My Assignment Help. Analysis Of Fonterra: Product Portfolio And External Business Factors [Internet]. My Assignment Help. 2020 [cited 04 October 2023]. Available from: https://myassignmenthelp.com/free-samples/uumk-5400-marketing-in-practice/external-business-factors.html.


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