Strategic Direction Report On WolverHampton City Council

Write a report which discusses the strategic direction you advise with justification. The strategic direction which you are to focus on is informed by the project brief. For this assessment, you are required to apply and critique the academic models discussed on the module.

The primacy of strategic management cannot be underrated in any institution due to its noble role in ensuring that WolverHampton City Council is able to realize its vision, mission and aim. The critical evaluation of this strategic context of the organization would be explicated. Similarly, the theories related to strategic planning would be highlighted in the view of ascertaining how best they aid a firm. Strategic management is very instrumental for better functionality and operations of business.

The primary aim of this report is to determine the reason behind why people are not using WolverHampton City Council culture and venues. This is in the bid of evaluating some of the consultancy strategy that ought to be initiated in the view of aiding the firm to perform better amid challenges that are eminent in the said environment.

1. To ascertain the reason for not using WolverHampton City Council culture and venues
2. To make some relativism of comparison on customer perception of WolverHampton City Council culture and venues
3. To provide report enumerating some of the strategies that have been laid down to aid this organization

Therefore, it is the role of the manager to evaluate all the forces that centres on the organization in the view of coming up with clear strategy so as to get rid of some of the limitation in the venture for its growth and development. Basically, strategic management is primarily aimed at streaming everything for the success of the venture and as such realize the core objectives of the organization. It is important to state that when carrying out the strategy for the venture, it is ideal to integrate all the stakeholders for its success. The process involved in this activity is very crucial because it determines the approaches that have been laid down to see this come true.

Grundy and Brown, (2003) assert that objectives are the fundamental tool for strategic planning since they set the clear aims and goals of the business. Moreover, having objectives shows the readiness of the firm to carry out their activities effectively.  This also makes sure that every element that is projected to be achieved by the organization is put into consideration for its fruition. The bottom line of this is to see to it that the organization works in tandem with each other. At this level the firm or rather the management ought to put some measures to see to it that different functions are clearly explicated and delegated to the concerned for productivity.  

Garzella and Fiorentino (2016) confirms that another level that is very crucial in the strategic management is that of implementation. The hierarchical structure plays an instrumental role in realizing the feasibility of the matter. For this matter, it is ideal for the management to haver close relation with its employees in order to deliver their services diligently and thereby improving the functionality of the venture. Therefore, the employees need to be fully motivated on daily basis so as to work for the interest and success of the firm. Carrying out the evaluation of the firm on regularly basis is a very crucial idea as it gives the manager the hint on how the said business is performing amid stiff competition that is readily eminent in the market (Hossler, Bontrager & Tom, 2015).  

Objectives

The survival and sustainability of the business squarely depend on how they have evaluated their system and the strategies they have employed to see the firm nourishing and being very productive. Then evaluation of the system’s progress is a systematic process that encompasses a lot of elements such as cooperation and integration of every department in the said venture (Shwom & Snyder, 2016).   The diagnostic tool aids the firm to re-evaluate their performance in the bid of making some corrective measures so as to expunge them for smooth running of the business. At this juncture the firm is at a better position to analyse the strategy of their immediate competitor have initiated to flourish in the business. This level puts the managerial team at a position of evaluating their success and weakness in the view of obliterating some of the underlying challenges that centres on their business to realize positive results in the long run.  

It is obvious that every manager or employer would strive to better there are of operations. This is mostly feasible through the analytical evaluation that the firm has made in then view of heightening the performance of the organization. At the international level there I a body that deals with the evaluation process of the firm in the views of ascertaining how they are operating and rendered the services.  This group is Multilateral Organisation Performance Assessment Network (MOPAN) which encompasses 16 nations that joined hands to evaluate the performance of the multinational companies in the views of proposing appropriate strategies that ought to be employed for its sustainability (Ebner, 2014).  The primary aim of this is to evaluate the system’s approach by assessing the setbacks and some of the legislation framework that have been instituted by the firm. The aforesaid organization assesses the favourability of the environment in which the firm has been structured. This firm is primarily intended to evaluate different issues that centres on the MNCs.

The strategic management is generally aimed at evaluating the socio-economic performance of the business. This also puts the managerial team at a better platform to gauge their suitability of their services in the bid of further expanding and growing the business. There are different models and framework that have been instituted to see to it that the business is flourishing. The choice for the framework to be adopted squarely depends on the nature of the business (Stoyneva & Narayanan, 2015).  Therefore, all this theory solely depends on the organizational theories. Practically, an organisation should look for a framework that is in tandem with the mission and objectives off the business so as to realize the core goals and analyse it to realize good profits for the productivity of the business. Therefore, are various levels that are evaluated such as the incumbent of employees in the organization. At times it is good for the organization to determine whether the number of the employees is commensurate to the work at hand. Therefore, some of the elements that are very important in the evaluation of the business are; external environment, motivation and capacity to govern the whole institution (Christensen, Anthony & Roth, 2004).  

Consultancy Challenges

Various methods were used in carrying of the research concerning WolverHampton. Notably, the secondary and the primary were utilized in the collecting of the information concerning the strategic plan of the aforesaid firm.  The researcher was dully concentrating on the managerial body and the supply chain management so as to draw the most reliable information to be used for further studies in the logistics world. Additionally, the researcher applied the use of secondary data in obtaining the information concerning the subject of scrutiny (Gould, 2012). The reason is that there is an availability of millions of the data in publications which is crucial in finding the information regarding the online method of procurement. This information is found in the archives, journals and the electronic platforms of different companies. According to the analysis carried out in various business journals from diverse companies dealing with the manufacturing endeavor, the researcher realized that most of them have moved into the digital platform of suppliers.

According to Chancelle, there are various that the firm ought to employ in their daily operations for smooth running of activities. These factors are self-determination of the workers, readiness to dispense their service, organizing factors, feasibility of the operations and other notable values of great importance. Motivation factors such as the relation of the management and employee relation is very critical. This is determined by how the employees are remunerated and whether they accorded the needed support from the managerial team. Motivation within a firm is also viewed in the manner in which the employees are treated by the managers. For instance, it is important for the employers to have good rapport with their employees for the success of the business. This is also attributed by the kind of appreciation and appraisal they are offered by the management (Dykes, 2012).  The mangers ought to consider appraising their employees on periodic basis. These administrators need to be also ready and willing to listen to their employees. This is especially when they are faced by the challenges within their venture so as to allow them feel home in the business enterprise and as such realize some good production for the firm.  

It is ideal to evaluate the Strength, weaknesses, opportunities and threats of WolverHampton City Council so as to provide solution so as to know how to avert the challenges for the success and its growth.  It is further important to evaluate the external environment which also plays a very significant role. The external environment assessment implies factors such as the relationship with the neighboring community within which the firm has been instituted. It is ideal for the firm to consolidate that relationship since it plays a very significant role in the success of the business within the stated geographical location (Udge, 2011).  Moreover, the clients are the determinant for the productivity of the venture. It is incumbent to evaluate their relationship with the given firm so as to come up with some clear modus operandi for the fruition of the system. Customers are singularly the most determinant factor in the success of the business thereby it should be the initiative of the organization to ensure that it has not lost close touch with its clients. Some of the approaches that they ought to employ is to allow their customers to be giving out their comments on their services they offer by provision of comment box and sheets to fill in the view of assessing their productivity in market (Marlow & Mcadam, 2015). 

Methodology

Apart from that, it is, ideal for the venture to fully evaluate their government. This is in the view of determining whether the policies employed within a given country is favourable for their organization. It has been observed in many nations that some of the policies they are very stringent such that it cannot allow some of the new entrants in the market to operate their business well considering the entrant is a foreigner due to high imposition of taxation set by the government to the said entity (Gendron, 2014).   Competition is another significant strategy that should be evaluated in the system. The firm needs to assess the market by determining and evaluating their operations in the bid of improving on their strategies to meet the standards of the market and able to compete effectively with its immediate competitors. The competition in the market is very healthy as it keeps it on toes for the firm to heighten their strategies for better productivity in its totality. This in essence makes the company to evaluate their level of technology they have instituted in their organization. The level of technology in any organization is very important in that it determines the suitability of the business in meeting the set goals and the rising demands of the clients in the market (Leignel, Ungaro & Staar, 2016). This also aids the venture to establish whether they are gradually improving in their system or still sticking to the traditional methods which are not very productive for the business.

Public opinion of the venture too can affect the sales of the business and thereby it is prudent for the organization to take keen assessment of this so as to avert the negativism before the business succumbs to its lowest ebb in the performance.  According to the proponent of this theory that is Henry Fayol, he greatly believed that for the success of the business there are major component that ought to be put into consideration. These components are clearly enumerated below. Fayol postulates five managerial principle to be initiated in the firm namely planning, organizing, command, co-ordination and control (Gould, 2012). The aforesaid theorist proposes that efficacy of the organizations squarely depend on planning. A good manager should plan in advance for the resource and determine whether they have the capacity to oversee different functions of the business. The basic level in this is the resources (Nevin, 2014). The resourcefulness of the firm is very crucial in that it determine the readiness of the venture to effectively dispense their services. The capacity to fully execute their services solely lies on the availability of the required resources to see the organization realizing its core objectives. It is important to note that the number of employees is given preference at this noble stage of the preparation. Another element is organizing the whole system to be in unison and achieve the major goals of the venture. Henry believes that in organizing the management should consider some of the internal matters such as how the management ought to be structured (Stern, 2006).  Additionally, the mandate to execute the whole process should clearly have stipulated at this level to enhance smooth running of activities in the business. At the organizing stage rules and regulation should be spelt out clearly to guide everyone in the system towards achieving and working for common goal of the organization.

Belbin Test

                         

Dubey and Gunasekaran (2016) states that at the command level, it is ideal for the organization to have a clear hierarchical structure to see to it that there is only one common central power from which the instructions can be channeled down to the subordinate staff so as to avoid ambiguity and entropy in the system for this matter which is very sensitive for the organization. However, the venture may be having some other subsidiary managers in different departments but it would be very prudent for the overall manager of the organization to be respected and execute their duty effectively without feeling threats from other supporting departments. These theoretical approach accentuated by Fayol further suggests that coordination is key component of the strategic management (Hill, 2000).  In a company, every department is expected to work in tandem with each other for the common good of the business. It has been proved that unity in work dispensation results to productivity in the organization. This is achieved when the management is able to bring all the departments together and allowing constant consultation which is very important as it acknowledge the approval of other sector and as such results to harmonious working relation in the venture. Lastly, control brings every level to fruition as the department heads are able to administer their oversight duty in their areas of operations and thereby leading to its production (Olgu, Dinc?er, & Haciog?lu, 2015).  The management should determine whether they are in a position to evaluate their work closely with other stakeholders in support of the organization. This determines if the venture has a clear framework for its execution of duty (Lynch, 2006).  Some of the major framework to be underscored in the system is the vision and mission statement of the firm. These two elements are very crucial in seeing to it that organization achieves its core objectives.  The mission statement clearly spells out the core reason for the initializing or institutionalization of the business. It also states what roles they do undertake in the society in the bid of improving the lives of the society and its employees by the quality services they provide. The explicitness of the mission statement is that it explores on various aspects such as the purpose of the business and the overall standards of the market or business in its entirety. On the same breath, values and strategies are outlined in it. This defines the quality of services that the potential market is expected to receive from the firm and some of the approaches it has been laid down to realize this.

Kurt Lewin proposes Force Field Analysis which is primarily amide at striking balance between the two opposing forces in the business. His techniques aid the management to determine what problems the firm undergoes and how they may be able to solve the problem for the success of the business (Smith, King, Sidhu & Skelsey, 2014).   This technique is aimed at diagnosing the underlying factors in the venture.  It is mostly applied in team building to ensure that the organization is able to bring every individual on board.  This indeed encourages one to critic the function of the venture and able to expunge the challenges that are eminent. This strategy works in the same principle of Key Performance Indicators that assesses various elements of the organization. This further examines the policies that are used in the business and some of the negative impact of the business.

Day	Open	Close
Monday	09:00am	05:30pm
Tuesday	09:00am	05:30pm
Wednesday	09:00am	05:30pm
Thursday	09:00am	05:30pm
Friday	09:00am	05:30pm
Saturday	09:00am	06:00pm
Sunday	10:30am	04:30pm

Day	Open	Close
Wednesday April 26	09:00am	07:00pm
Thursday April 27	09:00am	07:00pm
Friday April 28	09:00am	07:00pm
Saturday April 29	09:00am	06:00pm
Monday May 1	10:00am	05:00pm

 

It is ideal to state that this firm deals with an array of dressing material including the bridal wear, men’s wear and women’s wear of different sizes and most importantly that one which will capture their attention. It is a designer shop that provides appealing designs of clothes that suits varied needs of its clients from diversified parts of the world. Nonetheless, it is incumbent to note that it has fully majored in designing women’s clothes especially the bridal attires.  For wedding to be successful one has to consider a lot of factors. One major factors is the attire or dressing.  However, with Wedding Dress Shops like Lifestyles Bridal in Wolverhampton , it provides offers modern and affordable dresses that would capture the attention of its  client in the market.  This firm also goes a notch higher to design for their client if it happens that there is not fitting dress within its disposal. There are also good fittings for the flower girl’s dresses and most importantly the jewelry that would cohere with their dressing on that particular occasion.  

There are innumerable reasons that may lead to non-usage of WolverHampton City Council culture. This is greatly dependent on one’s belief and principles that they have held from the onset. A brief look at two levels of individuals will bring out the situation clearly in a very explicit manner. It is ideal to note that youths prefer places that is characterized by a lot of interactive activities. In nutshell, it is important to note that youths they prefer social places and for this case the aforesaid place would ideal for them (Dubey & Gunasekaran, 2016).  However, for the married couples they would prefer a serene environment away from any form of obstructions and as such they may opt for another place and not use this City’s area. Similarly, the aged people will find the afore said culture not in tandem with them and thereby would not use to the latter instead will look for another place where they would find their ideal environment for them to relax. Another factor that leads to its non- usage is when the management does not embrace effective communication. This will make its users feel alienated and as such not adhere to it to the latter due to the element of seclusion.  

Rouse, (2001) asserts that the factors that do contribute to the strategic direction of the organization are explicated below. The fundamental process here is management of all the stakeholders for harmonious working relations. The staff engagement builds trust in venture since in every decision the staff are fully involved and thereby they are willing and able to cooperate with all the policies or changes instituted. This also enhances smooth working relation among the staff and thereby promote team work which is very significant for the growth of the firm. The engagements of the staff aid the managerial team to discover some of the challenges that affects the business since all the concerned stakeholders are provided with a forum to air out their issues and provide probable solution to curb this challenges in the institution (Cumbie & Kar, 2015).

Similarly, communication is key element in any business. Most importantly it ought to be effective communication where the dissemination of the information is made but at the same time feedback is also crucial and thereby the channel should always be maintained for applicability in the firm.  Primarily, strategic planning is very productive if communication is   fully embraced where the views of the junior staff can be taken into consideration by the senior. The bottom up communication may be very ideal in this level simply because the employees at the ground to know what are the setbacks of the venture. However, it should be applied in respect to the top bottom communication since the staff need to get the direction from the organization on periodic basis to harness good workability (Walzer, 1996).  The success of every business is centrally placed at the innovation level. It is important to note that most firm greatly strive to see to it that they innovate different ways of doing things so as to appeal to more clients (Sinkovics & Ghauri, 2009).  Due to very stiff competition in the market, it is the initiative of the organization to study what they ought to put in place so as to relatively different from their competitor in order to attract more clients in their business. The innovation process is gradual step and thereby it cannot be instantaneous in any institution. It is important for the management to give their staff enough time to innovative some good strategies that would realize multiple fruits for the organization.  It has been observed in various instances where the management compel its staff to be innovative. This is not possible in one day.

Conclusion 

Conclusively, innovation squarely depends on the new strategies that one employs in the organization so as to be very unique.  The culture of the firm is very instrumental in that it sets the pace for how the business should be carried out in the business. The organizational culture encompasses the values and beliefs that are strongly held in a particular venture. The changes in the organization will only be possible if the employee’s attitude towards it is possible. However, it may be derailed if there is no full support from them.

References

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