Advantages And Disadvantages Of Using Social Networks For Tourism In India: An Essay.

Project Objective

Write about the Advantage and Disadvantage of using Social Network for Tourism.

The wide spread of the internet as well as the rapid technological advancement have transformed almost all the businesses on the globe especially the tourism. The program of the tourism is significantly reaching the internet nowadays that is crucial since the tourism is a data dependent in addition to details demanding industry (Bramwell, 2011). To manage to decrease on the high risk of exploring which obtain from the experimental attribute of the holiday travel relevant purchases , the travellers’ ought to obtain lots of the data . The rise of the reputation of the social networking sites has resulted in the social networking being the worldwide trend. After numerous countries obtained the access of the internet, its improve use affected on the economy along with the social life in the early the 20th century (Bramwell, 2011). The social networking is the type of social media which permit the users to connect with others along with create information. The change of the consumer behavior has influenced the social networking sites that provide platforms for the customers to connect with the company and the other consumers. The explosive growth of the populace of the internet users on the social media websites has had a huge effect on the hospitality in addition to the tourism industry wherein the people are altering the rule of the marketing (Bunakov, Zaitseva, Larionova, Chudnovskiy, Zhukova and Zhukov, 2015). For the company to achieve success the marketers are making decision depending on the requirements of the consumers, the adjustments in the modern society as well as the development of the technology (Zhao, Ritchie and Echtner, 2011). It has been positioned the social networking sites may offer the social communication solutions that might generate the brand consciousness and develop on the good image for the brand. In this research it will highlights the advantage and the disadvantages of using the social network in the tourism business in India.

In this research the objective is to find out the advantages and the disadvantage the social networks bring particularly in the tourism business in India.

This research has been designed to identify the advantage and the disadvantage brought by the social network to the tourism business (Chhetri, Arrowsmith and Corcoran, 2017). In the research the focus of the research is in India which has diverse culture and language where different tourist explore on the various sceneries.

Project Scope

Over the last few years the social network has become a catchphrase particularly in the tourism business in India. At the business level the social network has been found to provide establishment as well as the maintenance of the brand image and reputation which lead to the generation of the growth in business (Okazaki, Andreu and Campo, 2017). The social network has led to advantage and disadvantage in the tourism business in India, these have been highlighted as follows;

Advantages of the social network in tourism business

 The photo and the video sharing has been the norm in the 21^st Century. Individuals are able to connect with their friends as well as their family through the social media, particularly in the social network sites. Individuals are able to view what exactly is occurring on the globe (Okazaki, Andreu and Campo, 2017). The tourism company in India will take this opportunity of the social networks to appeal to the clients by means of sharing of photos and videos of the most effective sceneries in the country (Chhetri, Arrowsmith and Corcoran, 2017). Based on research it reveals that greater than 20% of the internet users, who are the enthusiasts of a particular brand on the social networks carry out a travelling brand (Mahajan, 2015). The followers or maybe the visitors of the tourism businesses can look at the reviews of the clientele whenever the loyal client upload photos of the hotels, attractions and restaurants independently websites. In accordance with Manap & Adzharudin (2013) emphasizes that the visitors frequently base their expectations on the other traveller’s encounters to be able to acquire a number of advantageous details as they can and prevent liability.

The tourism businesses in India have participated on the social networks, which has assisted them to build on the image as well as publicize their business as the reputation arises (Sigala, Christou and Gretzel, 2012). Persuasive the customers that their funds is going to be very well spent on the deals they provide is a difficult thing particularly if they are going to return to the business which supports generate the brand awareness (García-Villaverde, Elche, Martínez-Pérez and Ruiz-Hortega, 2017). The social network sites have been discovered to generate positive or even negative ways. It does not matter whether it is a small venture, once the business get involved with the social network sites, the data which they present available is essential because it impact their business one way or the other. Every reply or even review is important to be able to sustain on the brand image of the company (Sigala, Christou and Gretzel, 2012). Numerous tourism enterprise in India are using the social network for their own benefits. The response to the client is usually to be responded with morality to have the ability to secure their brand and image no matter if the review are interpreted as either good or perhaps bad. Based on Mahmoodet al 2012, claims that with the rapid in the altering in the technological know-how it will be impossible for almost any tourism business to disregard the social media. In India, Kashir tourism have been using twitter aggressively to enable market on their brand image as well as awareness.

Literature Review

 Many tourism businesses in India are much aware of the social network sites on their importance for them to gain popularity and create the awareness of their brand. An example of this has been the Kerala tourism Monsoon campaign which was done in the Facebook (Vásquez, G.A.N. and Escamilla, 2014). The essence of this campaign was to market their company and make them popular thus creating the brand image (Luo and Zhong, 2015). The tourism industries have taken on the part in the social networking by staying active online to be able not miss out any specific posts. The business are working to invest a lot more in the social media in relation to the personnel and the time since presently this is not such a high investment (Luo and Zhong, 2015). Each one of these investment of time and money on the social network are thought to be very affordable nevertheless they accommodate effective as well as efficient utilization of the tools of marketing. The social network are convenient because they permit the easy the use of the client replies (Scott, Baggio and Cooper, 2008). Additionally, the tourism business in India have found that through use of better communication technologies helps to bring more efficiencies, and team work in the organization.

The use of the social network in the tourism business in India has encountered several drawbacks which has affected the industry to a great extent (Tussyadiah and Pesonen, 2016). On the first disadvantage is on the issue of a possible violation of the privacy which is a current topic that could impact on the approach of the organization to the social media (Luo and Zhong, 2015). Everything that the tourism business write provides a given level of perception about them and anything which they undertake, even if it is uncomplimentary or perhaps confidential (Luo and Zhong, 2015). The internet have been found not to forget and the reputation of the organization could be affected negatively in a short period. Currently, every business is obliged to actively engage in the social networks. The wide range of the possibilities as a result of thing is undoubtedly a merit, the risk of over linking could lead to confusion as well as disorientation, with the more customer contacts than one could realistically be able to manage (Okazaki, Andreu and Campo, 2017). All the tourism business in India agrees that the social network should be done well and it entails times as well as dedication. In the event that it is not research properly and not maintained well, it could have reversed effect since the content is important.

Advantages of Social Networks in Tourism Business

As described by Racoma (2007) the downside of the social network paradoxically comes from the truth that it is social. Exactly like any population or maybe a group within the populace , the social networking could be gamed or perhaps manipulated by exactly what we describes as the dominant factions (Luo and Zhong, 2015). With the rise of the utilization of the social network in the tourism business in India there was proliferation of the unsolicited business content, an intentional self-promotion along with savvy spammers, all intentional to the incremental cost as well as little chance of being caught (Tinsley and Lynch, 2007). These online cheaters are able to deliver the wrong message about the tourism organization to the consumer about the business and are able to damage on the brand image which is irrevocable (Zehrer and Raich, 2010). The accessibility of these tools could an advantage particularly to the other users hence allowing them to abuse as the control of what is being posted is very limited.

Another disadvantage which has been observed by the tourism business in India in regards to the social networking is the issue of the content delivery (Tinsley and Lynch, 2007). The social networks demands updated content which is consistent to be able to motivate the consumer in order to engage (Manap and Adzharudin, 2013). Moreover, according to Manap and Adzharudin (2009), it is easy to use the social network tools but very hard to maintain and take a significant time which most of the business in tourism have never considered as an important element which could impact on the balance between the workers appointed to the communication channels to deliver the content (Luo and Zhong, 2015). On the contrary, the information could overload and the social network could be regarded as disadvantage as a result of the burnt out users.

Conclusion

The social network sites strategy has been getting popular particularly in the tourism business in India. Many of the organization started on using the social network for intent to communication. When it comes to the tourism business, communication among the customers continues to be an impact to the way the client render their decision for destination. The social network has offered opportunity to the tourism industry to interact with the clients in addition to their staff in a way which is quick and efficient way. The wide connection of the social network is an excellent way particularly in the spreading of the data around the world, for example the promotion of the business in addition to building on the image for a given brand. Furthermore, it is a much convenient for the tourism business to target their client by utilizing the information due to the client who registered an account on the social network. Moreover, as much as the social network has brought many advantages to the tourism business in India there are also disadvantages which are associated with it such as the time intensive, content delivery, as well as the violation of the privacy

References

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