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AMMP648 Marketing Planning And Control

tag 0 Download 14 Pages / 3,418 Words tag 13-07-2021

Questions:

1. Describe in detail four (4) marketing activities, based on the recommended tactics from Part B Q 3-6, which will be carried out in the marketing action plan to achieve the objective in assignment 2, marketing plan part B.  This description should contain a detailed task list for each activity. 

2. Explain the responsibilities and accountabilities of each member of the marketing team implementing the marketing action plan.
 
3. Describe the interdepartmental support required from other departments within the organisation for the marketing action plan to work.

4. Specify appropriate timelines and milestones for the activities in the marketing action plan. 

5. Develop an indicative budget for the marketing action plan, using appropriate references for pricing in the industry. 

6. Provide a comprehensive description of two (2) possible reasons why it could be difficult to implement the marketing action plan (barriers to implementation).

7. Identify and justify three (3) key performance indicators which are to be used to monitor the success of the marketing action plan.

8. Describe two (2) contingency actions (tactics) which are to be used in the marketing action plan in case the business’s staff see adverse events developing such as strikes, price wars, competitor actions, recession, natural disasters or other major events.
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My Assignment Help. AMMP648 Marketing Planning And Control [Internet]. My Assignment Help. 2021 [cited 28 January 2023]. Available from: https://myassignmenthelp.com/free-samples/ammp648-marketing-planning-and-control/smooth-functioning.html.


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