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BBPS 4103 Strategic Management

tag 0 Download 16 Pages / 3,797 Words tag 30-06-2021

Question:

As a strategy consultant you have been invited by the board of directors of a company based, within a well defined industry sector, to advise them on the possibility of changing the strategy of their company.  In particular they are keen to redesign their strategy along the lines of the much publicized blue ocean strategy and also consider the possibility of developing a global strategy.   

Required:

Task 1

Carry out a full analysis of the industry or sector in which the company is currently operating. Drawing on relevant models and using appropriate company data, critically appraise its current strategy.

Task 2

Critically discuss the ways in which the company could shift its strategy from "red ocean" to "blue ocean".

Task 3

Identify and discuss the key implementation challenges.

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Total 16 pages

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