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The Relationship Between Social Media Use and Work Efficiency

Title: Impacts Of Social Media On Employee Productivity

Otherwise termed workforce productivity, employee productivity is the valuation of the effectiveness of an individual worker or a group. Effectiveness can be elevated in terms of the yield of an operative in a precise period. It is therefore crucial forever for a firm to deliberate employee efficiency since its greater success depends on the output of its labor force (Lee & Phang, 2015). On the other hand, the desire for the people to communicate, interact, and trade locally and nationally among other things has led to the development of social media.

Therefore social media can be defined as computer-centered know-how that can ease the allocation of philosophies, opinions, and data over cybernetic nets and societies (Khan, Khan & Moin, 2021). Social media relies entirely on the internet to provide users fast automated statements of gratified like photos, videos, personal data, and documents. YouTube, Facebook, Twitter, and Snapchat are some common means of social media (Wu, 2013). Concerning the topic, social media impacts employee productivity in various ways as discussed below.

a). To examine how social media technologies have revolutionized peoples' mode of communication socially in and outside the firms about the internet.

b). Second question was to investigate how social media employment at work deters job performance.

c). The final study was to exploit how the use of enterprise social media in a firm could discourage interior knowledge management, communication efficiency, and strategic vision of communicators, innovation, job satisfaction, relationship satisfaction, job performance improvement, or organizational performance.

The research had the following objectives;

  1. The obvious objective of the research was dedicated to studying how individuals interacted through numerous online platforms, weblogs, blogs, wikis, pictures, videos, and broadcasts. They also sought to know how the empowering of two-way message amid the users rather than one way has altered the customs of communiqué.
  2. To understand how the custom of social media at work has negatively affected various considerations. They mainly specified social media use at work on the concentration and incidence of social media habits.
  3. Finally, the team embedded reviewing the diverse features of social media as a distraction to work via its social-oriented usage purposes of it.

According to Jong’s study on social media centered on enterprise denotes that it can enhance work recital, structural, condition, monotonous, and groundbreaking presentations. Employees may use private or corporative social media for work and societal associated resolutions when they use social media-centered individually hence resulting in cognitive, social, and hedonic (Yang, Ye & Wang, 2021). Not only can social-related motivations enhance employee output, but they can also endorse job gratification to the operative (Chen, & Wei, 2020). 

The proposed research model is shown in Figure 1.

Research Model 

Figure 1: Research Model 

Based on the research model, three hypotheses are developed for a better comprehension of the relationship among the variables. They are as follows:

H1: Work focused on the custom of social media affects work inefficiency. The proportion of efforts output to time capitalized in an occasion is termed work efficiency. The researcher's determination is concentrated on growing the efficiency and the aspects of manipulating it. Regarding the connection between social media custom and work efficiency, the research indicates that work-related social media use can expand the superiority of communication and data conversation among employees. And as a result, the work efficiency will be impacted positively (Wushe, & Shenje, 2019). Social media for social sloping custom is to attain communal and expressive backing via the appearance and association of one's uniqueness and to alternate character statistics in a collective style. Virtual messages and public collaboration are triggered upon social media usage by the employees for social-related purposes. Predominantly, the incentive for the usage of social media by the workforce is to discern the market while its subordinate use is to ensure that the contact with the customers is healthy (Song et al, 2019).

The Impact of Social Media on Work Productivity

  H2: The social-oriented habit of social media impacts work productivity. For explanation and assessment of somatic media tasks, a theory termed media synchronization was derived and considered. The theory recognized the five roles of physical media that interfere with media synchronization. The effects are the speed of broadcast, parallel dispensation, figure assortment, rehears aptitude, and finally reprocessing. Even though the research performed before this one indicates that social media occupations had effects on work efficiency, this study combines them into five social media components that could easily compromise the inspiration of social media usage. They are work competence, publicness, pictogram variability, accessibility, and synchronicity. For generations, the stress in the scholarship of media stimulus has ever been channeled towards the facet of asynchronicity. Although other studies pickled instant messaging as asynchronous communication, a few recommended that social media could not offer an instant personal response (Shen et al, 2019).

The media for interactions should entail numerous purposes, for instance, the swiftness at which the information is transmitted, parallel processing, and the degree to which the information can be shaped. Consequently, social media cannot link folks with associates, colleagues, family, or friends all the time ubiquitously. But they can regularly crisscross their social media so that they can reply as quickly as they can (Huang & Shih, 2019).

H3: Social media as distractions at work effort through learning usage and updates. The data on social media is accessed and shared by millions of people concurrently. The study states such an occurrence is codependent. The study embarks on greater viewers and possibly imperceptible viewers as the information were not channeled to selected receivers (Zhou, Zhang & Stodolska, 2018). Publicity is used to refer to social media purposes as the staff could collaborate with clients, administrators, managers, social groups, and even the outsiders that cannot be possible offline publicly. Bystanders' prospects must be encountered for workers to advertise and endorse their data. Civic declaration on societal media might entice extensive viewers, enlarge the planetary for interactive collaboration, and redefine the setting in which upkeep is hunted and assumed (Jong et al, 2021).  While this looks positive, it also distracts employees during work and lessening their concentration at work.

The research implementation will follow the following timescale: 








Week number


























Read literature

Finalise objective

Draft literature review

Devise research approach

Finalize research proposal

Develop questionnaire

Administer questionnaire

Enter data into computer

Analyse data

Draft findings chapter

Update literature

Complete remaining chapters

Revise draft & format

Print and bind


Reflective diary


Chen, X., & Wei, S. (2020). The impact of social media use for communication and social exchange relationship on employee performance. Journal of Knowledge Management.

Gupta, G. (2021). Mobile Usage and its Impact on Interpersonal Relationships and Work Efficiency.

Huang, H. Y., & Shih, S. P. (2019). REMAINING ON CURRENT SOCIAL NETWORK SITES: AN UNCONSCIOUS AND CONSCIOUS PERSPECTIVE. Journal of Electronic Commerce Research, 20(2).

Jong, D., Chen, S. C., Ruangkanjanases, A., & Chang, Y. H. (2021). The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications. Frontiers in Psychology, 3165.

Khan, N. A., Khan, A. N., & Moin, M. F. (2021). Self-regulation and social media addiction: a multi-wave data analysis in China. Technology in Society, 64, 101527.

Lee, S. Y. T., & Phang, C. W. D. (2015). Leveraging social media for electronic commerce in Asia: Research areas and opportunities. Electronic Commerce Research and Applications, 14(3), 145-149.

Shen, X. L., Li, Y. J., Sun, Y., Chen, Z., & Wang, F. (2019). Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest. Information & Management, 56(2), 294-305.

Song, Q., Wang, Y., Chen, Y., Benitez, J., & Hu, J. (2019). Impact of the usage of social media in the workplace on team and employee performance. Information & Management, 56(8), 103160.

Wu, L. (2013). Social network effects on productivity and job security: Evidence from the adoption of a social networking tool. Information systems research, 24(1), 30-51.

Wushe, T., & Shenje, J. (2019). The relationship between social media usage in the workplace and employee productivity in the public sector: Case study of government departments in Harare. SA Journal of Human Resource Management, 17(1), 1-10.

Yang, X., Ye, H. J., & Wang, X. (2021). Social media use and work efficiency: Insights from the theory of communication visibility. Information & Management, 58(4), 103462.

Zhou, Y., Zhang, H., & Stodolska, M. (2018). Acculturative stress and leisure among Chinese international graduate students. Leisure Sciences, 40(6), 557-577. 

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