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Importance of blogs and customer reviews

Discuss about the Blogs and Customer Reviews.

Blogs and reviews are nowadays mostly preferred by the people of the society. At the time of purchasing a product, they focus on the reviews given by the customers and also on the blogs which are posted by the Bloggers. The customer review is actually the feedback which is given by the customers according to their experience. The feedback given by the customers can be negative as well as positive. Blogging is a medium of conveying information in which the bloggers post the content and pictures of a product by elaborating the places and giving their feedback on the products and services. It is a platform which can be used to interact with the masses at large scale (Ballantine and Au Yeung, 2015).  Blogging is considered as a popular source of information for the public and has also become famous search engine optimization tool. It is because Yahoo and Google focus on the blogs updated by the people on a regular basis. Blogs are considered as a source of media that helps to spread new among the public at large.

So, this paper will emphasize on how blogs and customers reviews are an essential factor that has its influence on the purchasing decision of the customers (Zhang et al., 2016).  Through internet, the customers accumulate all the ideas related to the products with the blogs and reviews. The information which is available on the internet has an impact on the mindset of the customers. The information which is mentioned in the blogs and reviews changes the thinking pattern of the customers. The customers start relying on the information which is mentioned by the fellow customers and bloggers (Jones and Kim, 2015).

In the present situation, the customers are giving emphasis on the digital technologies and every individual is focusing on clinging to the digital means so that information can be gathered easily. Nowadays people are purchasing products with the help of digital technologies like for ordering the products and also to check the review of that product, focus is given more on the digital technologies (Ahuja, 2015). Before purchasing a product the customers explores through the reviews and blogs so that accurate decision can be taken towards purchasing the products. The power of taking a decision is related to the views and blogs posted on the social media sites. If the reviews are posted are negative then the consumer will change their mindset and will not be biased to purchase the products. Also blogs and customer review help to introduce new products to the market as the customers get aware of the products through blogs (Gu and Ye, 2014).

The influence of blogs and customer reviews on the mindset of customers


Customer review and blogging effects the purchasing decision of the consumers. People give more time on reading blogs and customer review so that information can be achieved of each and every sector. The review and blogs give impact on the thinking of the customers. While reading blogs and reviews the mindset of customers changes. If the customer has a negative image of the product it can be changed to perceive the positive points and also it can provoke them to purchase the products and services. It is a tendency of an individual to consider that information which is given by others who has actually used that product (Jarreau and Porter, 2018). 

If a person says that a particular product is worth buying then another person will also have a positive perception. By utilizing the online medium it can be easy for the people to gather more information. By reading the customer reviews and blogs the customers can also know the prices of the product and can take decision accordingly. When an individual is confused in selecting the products of a similar type then they focus on reviews and blogs so that right product can be selected. If the blogger gives wrong feedback then it can create a negative image in the mind of the customer towards the products and services of the company and it can be difficult for them to trust the product of the company (Kim, Kiousis, and Molleda, 2015). Therefore, it can be evaluated that customers can easily take correct decisions by giving emphasis on blogs and customer reviews.

By reading blogs and customer review it can be easy to select the product with low risk. When the bloggers and customer gives their review then it helps the customer to find out the actual utility of the product. If the utility of the product matches their requirement then they purchase the product without giving any other thought. At the time of purchasing the product, the customer always go through the blogs and reviews of the customers so that accuracy of the product can be checked and also they can take the appropriate decision. Customers always focus on blogs and reviews because they consider it as a reliable source to gather the overall information. They feel safe at the time of purchasing the product. Reading blogs and review posted by the consumers, is one of the source which they consider to minimize the overall risk. They will select those products only on which the customer review and blog written by the blogger is positive so that risk can be reduced to a minimal value (Wu et al., 2017).

Blogs and customer reviews - Search engine optimization tool


When bloggers visit any outlet they share their feedback and opinion. Also, there are small businesses who call the bloggers to promote their products and services in the large audience. It is one of the best opportunities for the company to give knowledge to the large audience (Ho, et al., 2015).  They also give the review to the owner of the business. If the quality is not according to the standards then they give suggestion to improve the products according to the customer's demand. This is a form of a quality check which is conducted by the blogger. Through this marketing strategy, small businesses can achieve success in a most effective way. By referring to blogs customers feel connected and satisfied and they can avail the services without being hesitant. There are many bloggers who create a bond with the customers so that the customers can purchase the products which they want from the market without any confusion (Sari, Alamsyah, and Wibowo, 2018).

Bloggers like to give their suggestions and also love to share their ideas and experience with a large audience so they do this by posting pictures on the blog so that people can get the information and avail the services and the products. Also, the products and services are rated by the bloggers; if they are giving low rating then customers will not prefer that product and the negative image will be created in the mind of the customers (Krestel and Dokoohaki, 2015). The sale of the company is also affected by the customer review and blogs posted on the social media sites. A good rating means good quality products or service, so the customers tends to purchase or avail the service in an effective manner. By good customer review and blogs, the company can easily enhance the market share which will directly impact on the overall profits (Floyd et al., 2014).

Example: the fashion blogger is invited to various new outlets so that they can take pictures and post it on their blog. If new designs and pattern are good then customers will be tempted to purchase the item and demand for that product can be increased. Blogging is also considered as a platform in which small businesses can promote their products. The business can be promoted as there are many followers of the page and they see the post and are attracted to purchase or avail the services. There are also many companies who send their items to the bloggers so that they can review it and post on their blogs. When they post the pictures on their blogs, it influences the purchasing decision of the customers.

Role of blogs and customer reviews in introducing new products to the market


Blogs and customer reviews are also related with the social connection. By posting pictures on the social media platform the bloggers try to connect with the large platform and maintain their social connections with the people. The major reason the customers make a connection with these sources is to avail the information in reference to the products which are not available in the market in an easy manner (Chen and Lin, 2015).  Customers focus on collecting the information from various sources and make a common conclusion which can help to purchase or avail best service available in the market.

Bloggers are famous on the online and offline platform as it is seen that the best blogger give their own purchasing experience which helps the customers to make an accurate decision regarding the purchase of the products. Bloggers offer accurate information and also the detailed information like of food they offer, price, quality, taste and post the pictures so that customers can see the post and can set their mindset accordingly. Sometimes customers also ask questions from the bloggers which help them to choose best among many choices available to them in the market (Colton, 2018). So, in this way, it is seen that the decision of purchasing is affected if the customer focuses on the blogs and customer review.

Blogs and customer review assist the consumers to avail the best product and focuses on enhancing the satisfaction level of the customers. When customers set their mindset to purchase a product or service of high or low quality they first emphasize on the reviews and blogs so that views and opinions from different users can be gathered easily. When a product of high range is purchased the customers gives emphasis on taking feedback from their closed ones like from neighbors and family members and by considering the opinion and views they take a decision whether to purchase the product or not (Mehmood and Abedin,  2017).


It can be analyzed that the retail outlets emphasize on the attracting the customers towards their products and services but they also focus on taking feedback and views from the customers so that other customers can know about the new product and service introduced in the market. It is seen that there are many new websites who launch their product. They give advertisements on the social media platform so that customers can gain knowledge about the new product but when any customer purchases the product they ask to give a review on their page so that other people who are confused with the purchase of the product can take a quick decision in less time. The review given by the customer is important as it helps to enhance the sale and also create a good image in the mind of other customers. Review by the customers is given in the form of rating or in writing the comment below the product page (Scherer, Wünderlich and Von Wangenheim, 2015).

Example: if an individual is confused in buying the product from an e-commerce platform and is concerned about the quality, then customer review plays a great role. They can read the reviews given by the other customers and can take a correct decision with satisfaction. To find out the negative and positive aspect, the customers also read the reviews given by the other customers as they are the ones who have actually used that product. So, it is one of the major factors that help to change the mindset and also helps to take correct decisions.

Also, in the recent scenario it can be analyzed that bloggers have most of the followers and to promote their product the companies create contact so that they can reach to a large audience in less time. The customer reviews also plays a major role as it is seen that if views are negative then it cannot be possible for the company to attract more customers and also to achieve goals and objectives in an effective manner.

In the concluding part, it can be stated that nowadays' more and more people are focused towards the blogs and customer review so that they can purchase the best out of many choices. The blogs and reviews by the customers help them in offering accurate information about the product taste, price, and demand. By sitting at home the customers can take correct decisions whether they want to avail a particular service or not. This is the best platform that helps the customer in influencing the purchasing decision.

References

Ahuja, V., 2015. Development of an optimal solution for digital marketing variables in an online tool. International Journal of Internet Marketing and Advertising, 9(1), pp.49-65.

Ballantine, P.W. and Au Yeung, C., 2015. The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions. Marketing Intelligence & Planning, 33(4), pp.508-521.

Chen, S.C. and Lin, C.P., 2015. The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study. Technological forecasting and social change, 96, pp.40-50.

Colton, D.A., 2018. Antecedents of consumer attitudes’ toward corporate blogs. Journal of Research in Interactive Marketing, 12(1), pp.94-104.

Floyd, K., Freling, R., Alhoqail, S., Cho, H.Y. and Freling, T., 2014. How online product reviews affect retail sales: A meta-analysis. Journal of Retailing, 90(2), pp.217-232.

Gu, B. and Ye, Q., 2014. First step in social media: Measuring the influence of online management responses on customer satisfaction. Production and Operations Management, 23(4), pp.570-582.

Ho, C.H., Chiu, K.H., Chen, H. and Papazafeiropoulou, A., 2015. Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness. Journal of Enterprise Information Management, 28(3), pp.346-362.

Jarreau, P.B. and Porter, L., 2018. Science in the social media age: profiles of science blog readers. Journalism & Mass Communication Quarterly, 95(1), pp.142-168.

Jones, I.A. and Kim, K.Y., 2015. Systematic service product requirement analysis with online customer review data. Journal of Integrated Design and Process Science, 19(2), pp.25-48.

Kim, J.Y., Kiousis, S. and Molleda, J.C., 2015. Use of affect in blog communication: Trust, credibility, and authenticity. Public relations review, 41(4), pp.504-507.

Krestel, R. and Dokoohaki, N., 2015. Diversifying customer review rankings. Neural Networks, 66, pp.36-45.

Mehmood, A. and Abedin, M.Y.Z.U., 2017. Does Knowledge Management Influence the Customer's Satisfaction and Intention to Quit? Mediating Role of Customer Relationship Management. International Journal of Engineering and Information Systems (IJEAIS), 1, pp.88-94.

Sari, P.K., Alamsyah, A. and Wibowo, S., 2018, March. Measuring e-Commerce service quality from online customer review using sentiment analysis. In Journal of Physics: Conference Series (Vol. 971, No. 1, p. 012053). IOP Publishing.

Scherer, A., Wünderlich, N.V. and Von Wangenheim, F., 2015. The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS quarterly, 39(1).

Wu, S.H., Hsieh, Y.H., Chen, L.P., Yang, P.C. and Fanghuizhu, L., 2017, July. Temporal Model of the Online Customer Review Helpfulness Prediction. In Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2017 (pp. 737-742). ACM.

Zhang, X.K., Jia, J., Song, C. and GAO, X.Y., 2016. Ranking importance of user node in micro-blog social network. Computer Engineering and Design, 8, p.014.

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