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BUSI4003 Business Case Analysis

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Question:

This assignment implements the design of the decision model essay of case study analysis presented in Chapter 11 of the text. The student will analyze a case on the marketing strategies of Pepsi Canada, making and supporting a decision on the direction that the company should follow in going forward from its Pepsi Refresh Project.

  • Analyze the Pepsi Canada case from the Business Case Analysis bundle, using the guidelines set out in Chapter 11 of the Ellet text.
  • Write a decision essay (2000 words, double spaced, not including the title page or reference page) explaining and recommending where Pepsi should go with its marketing program. You may use the state-and-prove or the prove-and-state model for your essay, but you must state which model you have chosen and why you selected that model. Support your argument with at least three scholarly sources as well as other sources. Refer to either page 135 or 136 of the Ellet text, depending on your chosen model

To convince a reader that a conclusion about a case is valid, the writer must offer credible evidence linked directly to the conclusion. This fact helps explain the characteristics case-based essays have in common:

  1. Answers two questions—What? Why?—and often a third—How?
  2. Makes a position statement (What?)
  3. Uses evidence to persuade the reader (Why?)
  4. If needed, provides an action plan (How?)

2000 words – APA format – at least three scholarly references required with public access and other references– references from case also required and must include page number.

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