This assignment implements the design of the decision model essay of case study analysis presented in Chapter 11 of the text. The student will analyze a case on the marketing strategies of Pepsi Canada, making and supporting a decision on the direction that the company should follow in going forward from its Pepsi Refresh Project.
To convince a reader that a conclusion about a case is valid, the writer must offer credible evidence linked directly to the conclusion. This fact helps explain the characteristics case-based essays have in common:
2000 words – APA format – at least three scholarly references required with public access and other references– references from case also required and must include page number.
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