Effective Business Communication Essay And Its Significance. (70 Characters)

A multi-national organisation operates in various countries including Australia, Vietnam, India, Oman, and Nigeria. The organisation manufactures and distributes agricultural equipment’s to local and international clients. In total the organisation has 8,000 employees in five countries and more than 1 million customers worldwide.

The head office is based in Australia. In recent years the organisation is facing a number of communication challenges. They include:

Timely communication to all staff and clients
Communication breakdown from top management to staff in the front line and vice versa
Feedback from clients on ways to improve product quality and service delivery
Issues around local language
Cross cultural issues in different contexts
Limited development in digital literacy in some countries and use of social media in communication

Your manager has asked you to develop strategies to improve communication at all level. The manager has directed you to suggest strategies that has proven to work well in large multinational organisations. You are required to undertake the following:

Benchmark what other multinational organisations are doing to improve workplace communication. This could be done be reviewing literature of successful case studies available

Identify the strategies the organisation could use to address each of the above five challenges

Mechanism of Business Communication

A mechanism is a two-way process of exchange of relevant data or information and is also a specialized segment or a division in a business corporation. This process is carried out by transferring the information from one level to another level within an organizational structure. Moreover, it can also be termed as the procedure executed for exchanging or sharing of information internally and externally associated with the business organization so as to attain the organizational advantages. Generally, the procedure of communication is carried out between the employees, within the organizational hierarchy and moreover who is connected with the firm. This idea can in also be termed as the communication procedure which is required to be done to execute development of the products and services. This type of communication is connected with the transfer of data which includes business activities and functionalities. The thought has been considered as an urgent undertaking for the business venture and it is also known that the business communication forms a significant part of every business operation and functionalities. It helps in directing and keeping up the data which is observational for the accomplishment and advancement of a business. The concept of communication helps the firm in enhancing the business hierarchy and furthermore, this procedure plays a significant part in motivating the workforce to generate creative and imaginative thoughts to achieve the targets and objectives (Azziz 2013). The communication process also plays a role of connecting bridge between all the working levels within an organizational structure. This mechanism also offers the varied range of options to the employees for developing bonds with other team members and employees and also from the upper-level staff. On the basis of the given scenario, it has been the business corporation is an Australia based firm and is operating the business in agrarian equipments. The business corporation has their headquarters in Australia and moreover works in India, Oman, Nigeria, and Vietnam. The underneath executed is the report, which has been summarized and focused on the concept of business communication and its effectiveness of the same which can be utilized by the business corporations so as to develop the business.

Figure 1 Effective Business Communication

(Source: What is effective business communication, 2017)

It has been stated by Bizcommunicationcoach, (2015), that the mechanism of business communication is a specialized segment or branch of the concept of general communication and which specifically concerned with the business operations and functionalities. In general terms, this process can also be explained as, when two more parties are involved in a communication process which is related to the business operations and activities. There is no change made in the process, methods, types principles adopted for conducting this process. The process of business communication has been segmented into two major types. Internal and the external communication process are the two methods which aid the business entity for transferring the relevant and required information. Moreover, (Inglis 2010), states that the effective business communication is the procedure which has been made focused on establishing and enhancing the brand equity, productivity and performance level of the business entity. A positive approach towards the communication process will enable the business entity to bring a hike in the goodwill and brand value of the business entity. The business entity will also be aided by establishing a distinct image which will be developing and increasing the market share in the regions in which the business entity is operating. Moreover, it is of very much significance for a business entity to execute the communication frameworks (Bery et al., 2015). The best instance of the use of the communication process is when the senior authorities are allocating the assignments to the team mates by making use of internal communication framework which has been actualized by the organization. A fruitful communication mechanism will be demonstrated more effective in the after considering the points of view and thoughts of the workforce within the business organization. Moreover, the communication process has been held liable for fulfilling the desired objectives and goals. One of the major concerns of a business communication process is to solve the problems and issues raised by the customers and the consumers and also resolving the same. This will bring an increase in the satisfaction level of the consumers, which dictates the brand loyalty and an increase in the goodwill. Moreover, adoption an effective business communication process will enable the business entity to develop strong relations with the clients and this will be proven advantageous for the business entity as the stakeholders are one of the empirical element or asset for the business organization (Brandler & Roman, 2015).

Types of Business Communication

The below mentioned is the example of utilization of effective business communication. For instance, Coca-Cola has been considered suitable for this scenario. The business entity is a multinational business entity and is also a manufacturing unit which is operating the business in the sector of beverages and fast food items (Coombs, 2014). The business entity launched an advertising campaign so as to promote the products and services; the campaign was named as “Coca-Cola Ambassador”. The main motive of this advertising campaign was to provide training sessions to the employees. These training sessions were based on providing and enabling the workforce with an adoption of better and improved mechanisms of a communication process. This will aid the employees to bring enhancement in the quality of the communication process with the stakeholders, solving the queries of the customers. The main concern behind launching this advertising campaign was recognizing and resolving the complaints and queries of the clients. The emergence of this mechanism resulted in an enhancement in the satisfaction level of the customers.

Communication challenges are the barriers which create interruption between the processes and affect the efficiency and productivity of the overall process (McNair, 2017). The challenges are considered as very much significant and liable as they are the reason for the failure of the communication process. A number of issues and problems are experienced by the business organizations due to the lack of the efficiency of utilization of the mechanisms and the tools of the communication. The barriers can also become the reason for becoming the message distorted and which results in wastage of time and money consumed. This will develop a confusing situation in the minds of the consumers and the clients. Implementation of the communication strategies is to be done for addressing and getting aware of the upcoming challenges which are due to the non-adoption of the mechanisms and tools of communication.

The business entity has been recognized as one of the eminent names in the segment of cell phones and other consumer electrical products (Sanoff, 2016). It has additionally been positioned in the highest point of the multinational enterprise in the cell phone industry. A higher demand for the products and the services in the past time was the reason due to which the business entity experienced a high position. The business enterprise offers an exceptional scope of products to the consumers. For example, the BlackBerry introduced the phones with some professional features and applications which were aiding the business class individuals. The emergence of the Android which is an operating system for the mobile phones made the business entity to ensure colossal misfortunes and furthermore a decrease in its market share of the overall industry was additionally observed. Non-appropriation of this framework has been included in the list of the main reasons for the disappointment endured by the business corporation. Aside from this, the poor internal communication process of the enterprise has additionally been discovered as the liable reason behind the issues experienced by the firm. According to the current study led to the market conditions of the company, it has been examined that the organization has been trying to sustain and regain the market position. For doing likewise the business company has implemented a number of contemporary communications techniques and mechanisms.

Importance of Effective Business Communication

The following illustrations are from Thai Airways International which is a public operated organization. Thai is the name under which the business entity is operating the business activities. Adoption and implementation of ineffective communication mechanisms resulted in a number of issues for the business organization (Vashurina 2017). Also, the CEO of the brand was compelled to leave from his post because of the execution of the in-proper methodologies. Additionally, the need for the control over the administrative operations brought about a few such issues which made the business entity to endure enormous misfortunes. Enhanced and refreshed communication methodologies have been considered as one of the answers for managing the previously mentioned issues.

Communication strategies play a key role in the business enterprise. Star Princess Cruise Lines is a transnational enterprise which is at the main position in the voyage lines service providers (Bery et al., 2015). The business firm endured a disappointment in working the business in an effective way because of an inadequate communication framework and furthermore the methodologies were not suitable which was adopted by the organization. And due to which the business corporation experienced colossal misfortunes, for example, the decrease in the brand value, and diminishing market share in the industry and client base. Contemporary and most refreshed systems and communication models were implemented by the business organization in order to manage in the focused condition.

Energy commodities and other related services are the core operations which are executed by Enron. This has been considered as the next case and is considered as applicable to the given situation (Camillo, Holt & Di Virgilio, 2016). The business firm is an American multinational enterprise. For as long as a couple of years, the business entity was enduring a few issues because of the implementation of the unseemly communication techniques. The communication strategies and plans executed within the organizational structure were not equipped for giving any sorts of advantages to the business administration. In addition, the negative effects of in-viable communication systems were experienced over the operations and functionalities of the organization. Selection of the most updated and contemporary forms of the communication systems was considered as the answer to the issues which were confronted by the business organization. The concentration was diverted towards 'correspondence based leader obligations' and the primary point of this approach was an achievement of the coveted objectives and goals of the business association (Fall et al., 2013).

Example of Effective Business Communication

British petroleum is the international brand title in the sector of oil and gas. The absence of internal communication framework is the principle purpose of the business entity, to confront various issues and problems (Thomas & Peterson, 2017). This drove and developed communication gaps between the workforce and the administrative staff and because due to which transfer of proper and relevant information was made very much difficult. This additionally made the business partnership to endure various issues and for managing the same the business has turned while in transit to embrace powerful correspondence systems.

From the above-presented investigation, it has been furnished that future strategies are associated and are produced after developing, establishing and involving the communication systems (Ulmer & Pyle, 2016). The beneath investigated are the issues which are confronted by the previously mentioned organization:

Distinct social factors: The business corporation is operating its activities in various areas and that with distinct cultures and societies and this is the reason behind the diverse range of the workforce found in the organization. To adjust up to such an expanded workforce, the business enterprise will be going up against different issues while developing the communication strategy. This can be exhibited tricky for the organization as the entity should outline and plan the methods after considering every last essential and social parts of the workers.

Language hindrances: The term language is concerned as one of the key portions in the communication technology and is in like manner one purpose behind the issue confronted by the business firm. As the business organization is an Australian based firm and the nearby languages talked in Australia is English (Wenxiu, 2015). Though, in the nations like Nigeria, India, and Vietnam a comparative language is not used in correlation with Australia as their neighborhood languages are particular. Besides, for this circumstance, the business corporation can face a number of issues while operating the business in these regions.

Under development in digital and social media platforms: Digital and web-based social networking have been considered as the two noteworthy and best contemporary means and mediums of communication (Kaul, 2014). Appropriation of these systems will acquire advancement and an enhancement in the execution level and profitability of the firm. This likewise helps in the achievements of the coveted objectives and targets. In any case, non-appropriation of these mediums as the communication strategy will bring negative effects over the business organization.

The below presented are some of the suggestions which will involve the mixture of the communication approaches and models so as to attain the goals and desired objective for the business corporation (Peter, 2015).

Communication Challenges Faced by Organizations

Development of the communication procedures is the main concern of this model and this concept also involves the adoption of the media and other platforms for bringing enhancements through utilizations of varied communication mediums in the organizational structure. The accompanying is the significant divisions which are the reasons behind the developments, who says what, in which channel, to whom and with what impact (Rahmanjmc 2015). The model is concerned with the business corporation has been making use of the updated and most advanced mediums, for example, the internet, TV, radio, are the mediums which are utilized by the business organization for building up the communication process with the customers.

Figure 2lasswell's Model of Communication

(Source: Lasswell model of communication, 2017)

This model has been considered as one of the most significant approaches which is engaged in solving the problems and queries which a business organization suffers due to a presence of varied and distinct cultures and religions followed by the different nations and regions (Jackson, 2014). The approach has been sub-divided under the accompanying three sorts of practices, sociocultural, reflective and the critical practices. The first most segments are the reflective practice approach, under which an assessment of the past encounters is executed by the business entity in order to build up the performance level. The nest is the sociocultural practice, as per which an organization can receive and actualize the procedure after considering the given inputs from the customers. This brings improvement and furthermore builds the profitability for the organization. Quality can likewise be worked by the business entity and which ought to be supporting in accomplishing the competitive advantage in the business condition and will likewise empower the firm to make a lead over the contenders.

Conclusion & Recommendations

From the above-executed analysis it has been inferred that the concept of effective business communication is one of the empirical component and factor which contributes in growth and success of business-corporation. Moreover, the above-presented report has been made focusing on the issues and the problems faced by the business entity due to an adoption of irrelevant techniques and mechanisms of communication.

• Contemporary means and mediums of communication and improved communication strategies should be adopted.
• Training sessions over conducting the communication process should be provided to the employees. 

References

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Bery, B., Otieno, A., Waiganjo, E.W., & Njeru, A., (2015). Effect of Employee Communication on Organization Performance: in Kenya’s Horticultural Sector. International Journal of Business Administration. 6(2). 138-145

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