Mission of the Business
1. Organisational goals — describe the overall purpose or mission of the business, what direction the business will take, where it will go in the future and how it will get there. Organisational goals come under different categories, remember to give examples of these from the case study. Objectives are more specific than goals. Explain the difference between them and describe what objectives are and how they must be set out in order to be successful. You should also give examples of objectives (again based on the case study). Remember that objectives can change over time. Also external factors could force the business objectives to change, for instance new competitors entering the market. Policies and procedures are used to support organisations in achieving goals and objectives, outline policies or procedures that are used or could be used in the case study and explain why they are used.
All of the above should be explained fully with examples from the case study to support your explanations.
2. It would be useful to include an organisational chart in this question to help you identify the line, functional and staff relationships. It will also illustrate how authority and responsibility is delegated throughout the company as well as the chain of command and span of control which are all evident and make it easy for you to relate it to the case study. You should also define the informal organisation in relation to the case study and describe the social relationships that may exist in the company, how communication flows with these relationships and how this can affect the company.
3. The best way to start this question is to draw a diagram with all of the components of an open system. Then explain how the system works — giving examples of inputs, processes and outputs from the case study. Remember to explain the importance of feedback with examples from the case study to support your explanation.
Then explain how the internal and external environment can affect the various parts of the system. Carry out a PESTEC analysis when explaining the external factors and a SWOT analysis to describe factors which can affect the system and the effect each factor may have. Again use examples from the case study to do this.
4. Identify both internal and external stakeholders i.e. employees, owners, customers, lenders, etc. Explain the interest (what they want from the business) and influence (how they may affect the business) that various stakeholders of Fraser Foods have regarding the business.
5. Businesses must be able to measure output, whether they measure output of specific tasks or overall achievement doing so will enable them to control performance throughout the organisation and achieve the goals and objectives set. There are various methods of control available to organisations, but all involve setting and agreeing standards and targets. You should describe the methods used in the case study or suggest methods that may effective in controlling output. You could use Child's strategies of control to categorise the different methods here together with other methods that are used in the case study and how effective they are or could be in planning and controlling organisational output.
This report aims to discuss about the Fraser foods and then analyse the company. The organisational goals is clearly stated in this report. The overall purpose of the business is stated in this report. An organisational chart is provided for the case study for identifying the functional, line and the relationships of staff is provided in this report. A PESTEC analysis is conducted of the company and a SWOT analysis of the company is carried out. The stakeholders (Internal and external) are identified. The methods that are used for controlling the output of the business is clearly defined in this report. Lastly, this report concludes with an appropriate conclusion for this report.
The considered company Fraser Foods is a firm of family that is based on the Bishopton and it was set up by the individual, David Fraser in 1994 for tapping in the growing demand of the ready meals.
The main mission of the business is to provide the customers with vast range of the finest quality ready meals, with the commitment to innovation, value and service in a shared relationship that is profitable. The company aims to achieve the goals in a business culture of respect and dignity and by creating partnerships that are long term. The company perceives that the development of the staff of the company is the major aspect in the success and each opportunity would be undertaken for maximising the potential of each individual within the business. The objective of the company is to provide the best quality services to the customers and gain revenue and achieve growth.
An informal organisation is the kind of organisation where there is an interlocking of social structure that monitors the methods of how people work mutually in practice. In the provided case study, the social relationship that is maintained most extensively is the relationship with Perkins. Perkins demands comprehensively high standards and hence the process of production needs to be governed for ensuring that the standards are properly maintained and sometimes exceed. The company Fraser foods utilises the local suppliers and they have built an exceptional relationship with the suppliers. The flow of information among these relationships can be understood by the excellent governing methods that are used by the company for maintaining the quality of the product and service quality. The business partners provide the information about the current marketing trends and the opportunities of the present market and the company establishes new methods of exploiting the opportunities. The company is effected by this informations as it can help the organisation is achieving growth at a faster rate than the competitors.
The importance of feedback can be understood as this method of communication among the consumer and the provider helps in improving the services with the help of information or the criticism about the prior action or the behaviour from any individual. The feedback takes place when any environment reacts to any action or behaviour. The company provides the services of ready meals to the customers and gain the valuable feedback for filling the gaps in the business and achieve growth. This feedback can be positive and negative. The positive feedback helps in analysing the positive sector of business and the negative feedbacks helps in rectifying the gaps of the company.
Figure 2: Components of open system
The industry in which the company does its business is a trending market that produces billion of revenue for the countries. The rate of growth of this industry is considered to be 2.5% in the future. The ready meal producer has several growth prospects but it faces some legal actions also. The PESTEC analysis of the company Fraser foods is presented below:
The political factors that affects the ready meal delivery can vary in countries. The most important factor is the compliance. Worldwide, the ready meal delivery providers are required to comply with the requirements of the countries to conduct business in a successful matter.
The recession influenced the businesses of ready meals to some level. After the recession, the spending per consumer has significantly increased in the last decade. Several providers have added the options that are cheaper and enhanced the customer service. The service to the customers is the area as the brands.
The trends of lifestyle and health also impacts the businesses of ready meals. If in any area the trend is to have food at the homes and not buy any ready meals then the businesses working in that area can be significantly affected. The attitude of the consumers forced the businesses of ready meals in adding options of low calorie.
The factors related to technology has significant impact on the ready meals industry. With the help of technology the businesses can advertise about the brand and attract more customers. Moreover, the can gain the valuable feedback of the customers and improve the products on the basis of the feedbacks. This method helps in the growth of the business.
The factor associated to the sustainability is a major factor to impact the businesses globally. The altering regulations and laws of the government has pressed the businesses in adopting the greener approach. The company minimised the utilisation of the non-renewable resources and focussed on the use of sustainable energy for running the business.
The competitors in the ready meal sector do not impact the company significantly. The customer loyalty in this sector is significantly higher than the other businesses. And the company has a trend of introducing new products for the customers for retaining the majority of the consumer base.
The SWOT analysis of the company can be understood as:
The strength of the company is product varieties and the delivery service. The company aims to provide the customers with improved products and enhanced delivery methods. This can help in gaining significant advantage for the company over the competitors.
The opportunities of the business can be growing employment sector where the demand of ready meals is increasing over the last decade. The trend of the people of consuming high quality food at significantly lower price is the opportunities that can be exploited by the business.
The threats of the business is are the attitude of the consumers to intake homemade food and low calories food. This can affect the business and the company needs to introduce new variety of products with low calorie for the people.
The weakness of the business is the delivery system of the company. The delivery scheme needs to be high quality for producing better service to the customers and provide best quality food on time. The infrastructure of the company is also considered to be a weakness of the company.
The stakeholders of the business are the employees, shareholders, Management, customers, suppliers, and the delivery system. The interest of the stakeholders are
Economics: The training of the employees can help in improving the prospects of the people with low income.
Social change: This is the effort of enhancing the racial harmony that can alter the climate of the society for all the sections of a society.
Time: The flexible hours of work, caregivers relief program, leave for childbirth, and several other efforts can help in providing the people with the time for leisure or take care of business.
Environment: The protection of open space, the resource conservation, awareness to the changes in the climatic conditions, and several other environmental efforts are included in the interest of the stakeholders.
The shareholders of the business provide valuable decisions for the growth of the business and provide the customers with improved products and services. The shareholders are the major external stakeholders that effect the business directly.
There are major three methods of controlling the output of the business.
Visual methods: It includes the checklists, dashboards, and budgets. It helps in the monitoring of the happening of any activity in the business and it provide the opportunity of fixing the gaps in the business.
Procedural methods: It consists of having 2 completely unrelated sections of people internally checked and monitored for following the money flow in the business. Standard review needs to be done for all the new employees.
Embedded methods: It consists of the methods of working with the standardised contracts, data backups that work automatically, and intentionally structured financial methods for working automatically for protecting the business from harmful decisions.
Therefore it can be concluded that the business has the potential of achieving significant growth. The considered company Fraser Foods is a firm of family that is based on the Bishopton and it was set up by the individual, David Fraser in 1994 for tapping in the growing demand of the ready meals. The main mission of the business is to provide the customers with vast range of the finest quality ready meals, with the commitment to innovation, value and service in a shared relationship that is profitable. An informal organisation is the kind of organisation where there is an interlocking of social structure that monitors the methods of how people work mutually in practice. The importance of feedback can be understood as this method of communication among the consumer and the provider helps in improving the services with the help of information or the criticism about the prior action or the behaviour from any individual. The industry in which the company does its business is a trending market that produces billion of revenue for the countries.
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