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MARKETNG 2503 Marketing Communications II

tag 0 Download 10 Pages / 2,359 Words tag 09-06-2021

Question:

Students have to write an individual assignment based on the book of Grant Mc Cracken :  Chief Culture Officer ( NYC, 2009).  The book is available in the IBS Library or can be bought online.

The basic task is to read the book and describe, analyze, and evaluate by giving personal views  concerning the author’s arguments on the role and context of culture as such and different cultural aspects and also to illustrate understanding through own examples and their analysis. A crucial part of the assignment is to choose and critically analyze a brand’s activity in the student’s home country from a cultural perspective (environment, bonds, traditions etc.) and relate it to any of the McCracken culture typologies.

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