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CEMS6003 Advanced Strategy

tag 0 Download 14 Pages / 3,318 Words tag 02-07-2021

Question:

Each student will choose a company (Australian or otherwise) and independently analyze its internationalization strategy. The purpose of this assignment is to gauge the student´s ability to apply concepts and theories from class in order to analyze why, where, how and when this firm engaged in international business. Particular emphasis should be paid to issues related to the role of institutional environments (home and host countries),industry competition and firm-level resources as sources of advantages/disadvantages in relation to internationalization.

Quality of content and level of analysis, including coherence and consistency in argumentation;
Correct selection and utilization of concepts and theories from class in analysis;
Fact-based argumentation, including usage of qualitative and quantitative data;
Critical thinking, including high level of independent analysis as opposed to description;
Quality of communication, including writing skills and correct usage of references etc. 
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Total 14 pages

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