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MMK101 Marketing Fundamentals

tag 0 Download 7 Pages / 1,662 Words tag 02-07-2021

Question 

You have been hired by Shebah as an independent marketing consultant to complete a marketing plan in relation to a segmentation, targeting, differentiation and positioning strategy and strategic recommendations to expand and service the marketplace in Melbourne (Assessment ).

Brief:

Shebah (www.shebah.com.au) is a female only ride sharing service. Shebah provides women both with a safe transport option and a flexible job option. Shebah was established in response to women not feeling safe on public transport, in taxis and in other ride sharing services and,
because they sometimes feel threatened when employed as drivers for other ride sharing services.

Please refer to the video case study, for more information. The case study can be found on the MMK101 CloudDeakin site under Assessment Resources. This video case study must be used as the basis for your segmentation, targeting, differentiation and positioning strategy
(Assessment 2) and your strategic recommendations (Assessment ).

The three (3) objectives of the marketing plan for Shebah are to:

1. Identify a suitable target market for Shebah within the Melbourne metropolitan market.
2. Identify how Shebah should position themselves within the Melbourne metropolitan market.
3. Develop marketing strategies using three (3) of the extended marketing mix elements (7Ps) that will enable Shebah to successfully expand into the Melbourne metropolitan area and service the recommended target market.
 
Wishing you an enjoyable time researching and developing your reports and we look forward to reading your wonderful plans.

Marketing Strategy and Recommendations

You have recommended Shebah should target and how you recommended Shebah should position themselves, you must now recommend a detailed extended marketing mix strategy that will help Shebah to successfully reach their goals.
 
The consumer profile and the positioning statement presented in Assessment should be used as the basis of the marketing strategy recommended here in Assessment. The feedback you received for Assessment  should be used to strengthen your strategic recommendations in Assessment. 
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[Accessed 28 January 2023].

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My Assignment Help. MMK101 Marketing Fundamentals [Internet]. My Assignment Help. 2021 [cited 28 January 2023]. Available from: https://myassignmenthelp.com/free-samples/mmk101-marketing-fundamentals/target-market.html.


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